One of the reasons you have chosen WordPress as your website’s CMS might be because you have read that it is SEO-friendly out of the box. In fact, you only have to check out WordPress’ own list of ‘powerful features’ on their homepage to see that they are proud that the platform is SEO-friendly:
But that doesn’t mean that simply launching a WordPress website is enough to rank at the top of the search engines. You still need to understand the right SEO tactics to use and how to implement these, but the good news is that WordPress makes this easy to do and makes it easier for beginners to grow their traffic from Google.
The platform has many features that adhere to SEO best practices to make your life easier, meaning you can focus your efforts on the tasks which make a real difference to your rankings and organic visibility.
Below, you will find our top WordPress SEO tips to help you optimize your website and enjoy SEO success. But just one quick word of warning first — these tips and tricks apply to those of you running self-hosted WordPress sites, not the hosted WordPress.com version of the platform.
What Is WordPress?
WordPress is the world’s most popular content management system, which runs 35% of the entire internet and powers many of the websites you likely browse every single day, including BBC America, Time.com, and TechCrunch. Even The Rolling Stones use WordPress for their official website. If it works for these global giants, you can see why it’s the go-to for many website developers.
WordPress started out as a blogging platform in 2003 but quickly pivoted to become a powerful and flexible solution to run entire websites, and in 2020, it is also capable of being used as an eCommerce solution.
But why did WordPress become so popular?
For many, it is because:
- It s simple and easy to use. You don’t need to be a developer to launch a WordPress website, and it is extremely user-friendly, even for beginners.
- It is flexible and adaptable. With literally thousands of themes available (including many free options), you can tailor WordPress to your needs, while also extending the core functionality with one of more than 55,000 plugins available. The platform can also host fully bespoke themes, if you are an experienced PHP developer, want to learn the language or choose to employ the services of a professional to turn a custom design into a stand-out site.
- There is an amazing community. WordPress is open-source, and the community behind the platform is simply amazing. From support forums to easy-to-follow documentation, there is always help at hand, however simple or complex the issue may be.
Of course, it isn’t the right platform for everyone, and there are times when there may be other CMS options that are better suited to your individual needs. Commonly cited disadvantages and cons of WordPress usually relate to the need for frequent updates, potential vulnerabilities (if you are not keeping your site updated), and a little bit of a learning curve to launch bespoke themes. But for the most, it is an extremely powerful platform and one which also gives you great foundations for SEO success. – Read more