Why You Need a Mix of Organic and Paid Traffic for Content Marketing to Work (And How to Get it Right)

My Post (14).pngIf you’re an online business owner, chances are that you understand that content marketing is a great marketing tactic for growing your online brand.

This is because, apart from helping you to get leads for your business, it’s also an amazing sales generation machine.

Due to this, a lot of B2B and B2C brands invest heavily in content marketing, and also getting awesome results in the process.

A recent survey by the Content Marketing Institute reveals that 91% of B2B companies use content marketing as a strategy.

This shows how content marketing is a popular trend among B2B marketers.

In another survey of B2C marketers, the Content Marketing Institute found that 86% of them use content marketing as a marketing strategy.

From the above, you can see that content marketing is a proven strategy that works for B2B and B2C companies.

While some businesses prefer to focus on organic traffic when implementing this strategy, others prefer to use paid traffic alone to boost their results.

In this post, I want to show you why you need both organic and paid traffic to succeed with content marketing, and the steps you can take to get it right.

Let’s dive in.

Organic and Paid Traffic Combination: Why You Should Use Both For Content Marketing to Work

To get amazing short-term and long-term results from content marketing, a combination of organic and paid traffic will help you greatly.

This is because, although organic traffic helps you get more leads for your business on autopilot, in the long run, it takes time to materialize. Paid traffic, on the other hand, gets you immediate results if done properly.

Before making any purchase, 65% of customers click on Ads, according to research by Clever Clicks.

This shows that by using paid traffic, you stand a better chance of converting more leads.

With organic traffic, you become a trusted source of information in your industry. Not only that, you can generate more leads for your business through it.

According to research by Impact, small businesses that use a blog to generate organic traffic get 126% more business leads compared to those who don’t use a blog.

Using blogging alone, you can get more organic traffic, which will also lead to getting more businesses to work with.

Hence, if you use both paid and organic traffic strategies for your content marketing, you’ll potentially get more results than someone who doesn’t. – Read more