As SEO professionals, we tend to obsess over every detail.
Really, though, not everything in SEO is worth our full time and attention.
What follows is a list of trends that many in SEO believe are overrated or misused.
Before writing this, I reached out to the wonderful SEO community on Twitter to help contribute to this list of things you must stop obsessing over. Thank you to Search Engine Journal for extending my reach to get submissions.
At the end of my list, I’ve included a few submissions that I believe still hold value and are not overrated.
Most of the entries on this list are debatable, so if you have any strong opinions or data to counter these points, please leave a comment below!
1. Voice Search
Surprise, surprise! I’m pretty sure 99% of you expected this to be on this list. Figured we could get it out of the way early.
First, we need to understand that there’s a fundamental difference between voice search and voice assistance. Most studies that declare that voice search is on the rise are using examples that are voice assistance.
- Voice Assistance: “What time is it? What’s the weather? Set a reminder!”
- Voice Search: “Find breakfast spots that are open now. Best barber near me.”
Why Is Voice Search Overrated?
Voice search is often overhyped as the future of technology and is often predicted to be the primary way that users will interact with businesses.
When SEO professionals talk about voice optimization, they’re mostly referring to getting their sites to answer frequently asked questions.
While that’s fine and dandy, think about what kind of benefit this brings to your site? How is your voice strategy going to generate revenue for your site? – Read more