What is Influencer Marketing?
Jennifer Polk who is a research director for marketing leaders at Gartner states that Influencer Marketing is a core component of Social Marketing. It is a powerful tool to mold the audience’s beliefs and behaviors towards brands.
An Influencer is an individual who is famous and has has a large social media following. Essentially, brands engage influencers to market products for a targeted audience set.
‘Influencer Marketing’ as a term is coined exclusively when marketing is implemented on digital mediums.
Involving key people in marketing campaigns took roots from the late 18th Century with the pope endorsing patented medication.
Today, Influencer Marketing has evolved. 67% of Marcomm professionals want their content promotion to happen through influencers. – Read