Are you tracking results from all the marketing campaigns you have initiated? Like most people, you are probably tracking some but not all your campaigns.
You might be tracking things such as page views, social media followers, email subscribers, and so on. However, sales do not only result from online marketing activities.
If you advertise your business on a newspaper, how can you track the ROI from your ad spend?
The answer lies in call tracking.
What Is Call Tracking?
Call tracking is a way of tracking the number of leads generated through phone calls from an online or offline campaign. For example, you can track calls coming from ads placed on a newspaper or flier to determine the success of the marketing campaigns.
How Does Call Tracking Work?
Call tracking can help to determine ROI from offline or online marketing campaigns. For example, when you run an AdWords PPC campaign, your website may show up on the first page of Google for a specific keyword (call tracking tools) you are targeting.
When customers see the phone number on the ad, they’ll call your business. But how will you know that they called because they saw the particular AdWords ad you set up? – Read more