Using Shopify to Increase your Event Sales

Want to increase your event sales? Are you thinking of selling tickets online, but don’t know where to start? Whether you are running events at a hotel, bar, restaurant or venue, the internet is a great place to sell tickets and you should take advantage by making sure yours are as accessible as possible. Here are six reasons why we think Shopify is the best place to run a successful online ticket store.

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First, A Little Bit of History…

Founded in 2004, Shopify was originally based on software written by its founders for their online snowboard store, Snowdevil. [1] Since its humble beginnings, the company has grown to over 1,900 employees, working from 6 different offices around the world [2] and after going public in 2015, posted revenues of $205 million. [3]

Shopify is the biggest ecommerce platform in the world, to date they are hosting 377,500 online stores that have sold over $29 billion worth of products. [4]

1. Beautiful Online Storefronts

In the right hands, Shopify will allow you to create beautiful, custom online ticket stores. You have complete control over the look and feel of your store, from its branding to its colours, layout and content. The customer experience with your brand is very important and Shopify provides everything you need to design and build this experience.

When selling tickets online, the event itself is everything. The powerful customisation features of Shopify provides the level of control needed to showcase your events in the best possible way. The product catalog system will let you categorise your events to help your customers find exactly what they’re looking for without getting frustrated.

Shopify is mobile-friendly and has built-in mobile commerce features so that your customers can browse and buy from your store using their mobile device. Shopify will detect when a customer goes to your store using a mobile device and show a different version of the checkout process, designed and built to work on smaller screens.

As an official Shopify Partner, LeadDigital can design and build custom themes for your online ticket store. We can sit down, discuss your business goals and work with you to build a Shopify store from the ground up in order to increase your event sales.

 

Work with LeadDigital to Increase Your Event Sales

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2. Advanced Store Management

Once your storefront has been designed and built, you can add your events using the flexible inventory management system. Shopify can keep track of tickets sold and automatically stop selling your events when they have sold out.

You can add multiple variants of your tickets and these variants will allow you to customise how you sell your events. Want to offer multiple dates on your London party event? No problem. Do you have a fixed number of window seats available on your river boat cruise? That’s fine too. Each variant you create can have its own price and ticket allocation.

3. Mobile App

Shopify have built a mobile app that makes it easy to get an overview of your store when you’re on the go. All of your data is automatically synced between the app and your online store, making it available to you at anytime.

You can check your sales statistics, view and update ticket inventory, orders and customer data all from your iOS or Android device. Seeing all of your sales and visitor traffic at a glance will give you valuable insight into your business and keeps you in the loop when you’re away from your desk.

4. Marketing & SEO

An important part of increasing your event sales is letting people know your events exist in the first place! Shopify helps get the most out of your event by supporting SEO best practices and even generates special sitemap files for your products, pages and blog posts to make it easier for search engines like Google to find your content.

Google takes into account site speed when ranking pages in their search engine [5] and even provides tools like PageSpeed Insights to help you make it faster. It is no coincidence that the hosting included in your Shopify plan is lightning-fast.

If you would like to offer a special discount on your event for early-birds, or maybe offer a coupon to new members, Shopify has you covered and has a great discount codes and coupons system built-in. Combine your special offers with a solid email marketing campaign and you have a powerful selling tool on your hands.

Shopify integrates seamlessly with MailChimp, allowing you to automatically send your new customers and their purchase data to your MailChimp account. Being a Shopify Partner and a MailChimp Expert, LeadDigital fully recommend MailChimp for your hospitality business and believe that purchase data from Shopify can play an important role in an automated marketing strategy. Knowing what events your customers have been to in the past lets you know what events they might want to attend in the future.

 

Need Help Connecting Shopify to MailChimp?

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5. Web Hosting & Security

All Shopify plans come with hosting included, you get unlimited bandwidth and will never be charged based on the number of visitors or traffic coming to your store. All updates made to the core Shopify system are done automatically, meaning you will always be on the latest version and have access to the newest features.

Every bit of data that goes into your Shopify store is protected by daily backups. You can rest assured that all of your store data including business information, products, customer data, orders and inventory is safe and recoverable.

When it comes to security, Shopify is certified Level-1 PCI compliant [6], meaning all pages, content, credit card and transaction information on Shopify is protected by the same level of security that banks have to use.

6. Shopping Cart & Checkout

As soon as you launch your online ticket store, you can accept major credit cards including Visa, Mastercard, Discover and American Express. Shopify supports over 70 payment gateways from around the world including PayPal, Amazon Pay and even bitcoin, giving your customers multiple ways to pay for your events. You can also accept payments via Apple Pay, a cutting-edge technology that will give your customers an even faster checkout experience and allow them to purchase tickets in a single step.

Order confirmation emails and invoices can be sent to the customer as soon as they purchase tickets from you, providing them with a seamless experience and the instant confirmation they will be used to in today’s world. You can take this one step further by making use of a custom Shopify App that could create and send your event tickets automatically to the customer on your behalf, removing administration and increasing the efficiency of your business.

Shopify gives you the ability to recover abandoned shopping carts by providing a list of customers that dropped out of the checkout page before making a purchase. Sending a simple email to those potential customers can help you recover an otherwise lost ticket sale.

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Why Shopify?

Shopify is, in our opinion, the best ecommerce platform available today. The level of customisation offered across all areas of your ecommerce store make it extremely powerful. With all the technical aspects of running an online store taken care of, you can focus on the important bit, increasing ticket sales.

Shopify provides all the tools to offer your customers a great online shopping experience and in turn, boost your event sales, all you need to do is harness these tools and use them to your advantage.

As an official Shopify Partner, LeadDigital offer the perfect partnership to help you and your hospitality business get the most out of your online ticket store. We have built and managed many successful online stores for hospitality businesses, to help them sell more event tickets and get more room bookings. We can design, build, manage and integrate your Shopify store to suit you and your hospitality business needs.

 

Work with LeadDigital to Increase Your Event Sales

Contact Us Today

 

References

[1] Shopify, a Start-Up, Starts Its Own Business Competition. The New York Times. 2 Feb 2010.
[2] 2016 Year in Review. Shopify.
[3] Shopify Expects Revenue to Surge in 2016. Fortune. 17 Feb 2016.
[4] Shopify Announces Fourth-Quarter and Full Year 2016 Financial Results. Shopify. 15 Feb 2017.
[5] Using site speed in web search ranking. Google. 9 Apr 2010.
[6] PCI compliant shopping cart and hosting. Shopify.

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