Use Google Trends to understand how your customers’ needs are evolving

My Post (13).pngWhen market dynamics change rapidly, it can be challenging to understand how your customers’ needs are evolving. Google Trends helps you to see the things people are—or aren’t—searching for, almost in real time. You can use these insights to adjust your marketing strategy and ensure you’re meeting the needs of your customers.

Here are a few ways you can use Google Trends to navigate this uncertain time:

  • Quickly find major trends. Check Google Trends’ Latest Stories and Insights such as “Coronavirus Search Trends” to explore curated insights and see how people are searching for a topic.
  • See a term’s popularity over time. The “Interest over time” graph helps you understand if a term’s popularity is steady, seasonal, or influenced by isolated events.
  • Expand your research. Determine the top and rising topics or terms that are associated with any search to uncover your customers’ needs.
  • Adapt your strategy to local conditions. The heat map highlights countries, regions, or cities where a term is popular.

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