It’s been twelve years since the dawn of the mobile era—a span where we’ve witnessed what can seem like a lifetime’s worth of digital innovation and new platforms.
Apps. Voice-activated assistants. AR. VR. It’s an age of digital plenty, and one that can make it easy to forget a plain truth: the mobile web is still the most widely used platform.
Because mobile is where most people turn when they want to know, go, do or buy, it’s important to deliver the kind of mobile experience that people expect today: one that’s fast, engaging and doesn’t get in the way of what they want to accomplish. And because Google is deeply invested in the success of marketers and brands, we never stop looking for ways to develop and support new tools and innovations that can move the industry forward.
With this in mind, today we’re introducing two new updates: a top-to-bottom rebuild of Test My Site, and more availability and growth of Rich Communications Services (RCS) Business Messaging.
Test My Site
One of the mobile era’s clearest lessons has been that the foundation for any great mobile experience is a fast mobile experience. How important is a fast mobile experience? According to SOASTA’s The State of Online Retail Performance, a one-second delay in mobile load times can impact conversion rate by up to 20%. That’s why in 2016 we created Test My Site, a tool for businesses to check the speed of individual mobile pages and get a few recommended fixes.
But moving at the speed of mobile means making the adjustments needed to continuously improve. – Read more