The ultimate checklist for a successful website’s launch: Marketer’s edition

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It’s the 11th hour and the launch of the new website is imminent.

Prospects and customers are primed and colleagues and senior management are stood in the wings, waiting in anticipation for this all-singing, all-dancing new website – god forbid that once it goes live something catastrophic happens. Every T should be crossed and each lowercase I dotted.

Marketers put complete faith in web designers and developers, but it’s worth knowing things to look out for – sometimes the small things get overlooked, and these can make all the difference to a successful website launch.

The checklist below is a sense check – an opportunity to make sure everything runs smoothly and launches without a hitch. – Read

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