Does beauty matter? Well, when it comes to landing page design, it can definitely influence how your offer is perceived. Ultimately, if your landing pages don’t look good—or follow some best-practices—your conversions can suffer.
Landing pages that are well designed often convert better than those that aren’t, and the difference can be dramatic. Done right, design should support the text on your page and work with all other elements to prompt visitors to take action.
But first: What are some design best practices?
Below we’ve rounded up tons of examples of amazing landing page design from Unbounce customers. But before we share them, let’s review some of the characteristics we typically see on great pages:
They’re Super Focused
A good landing page has only one objective: prompting visitors to do the one action you want them to do and convert. This is why many landing pages don’t have menus or a ton of external links—you want your visitor to complete the call to action, not navigate away or get distracted.
They Keep Scrolling to a Minimum
It can be great to include additional information about your offer on a page, but visitors should have everything they need—including the CTA button—without scrolling for days. While long-form landing pages can convert in the case of complex offers, consider using lightboxes to showcase extra info instead of adding tons of page sections. – Read more