The 6 Questions Every Business Needs to Ask Themselves During COVID-19

My Post (21).pngFind out how this entrepreneur started to think differently and scale her business.

Vino 301 Wine Concierge’s core business, providing wine tours and tastings in Maryland vineyards, came to a crashing halt during COVID-19.

When a two week shelter in place order quickly turned into more than two months, owner Leslie Frelow knew she needed to figure out something fast or she might no longer have a business.

Frelow took a hard look at why people use their service and dramatically shifted her business model by asking herself 6 essential questions.

How Frelow got unstuck and pivoted her business during social distancing.

The main reason Vino 301 Wine Concierge’s customers book a wine tour is to celebrate a milestone with people they care about and to learn a little bit about wine. It’s a fun way to connect with people, bond over a shared experience, celebrate an occasion, and learn something new.

But COVID-19 ended wine tours. “With COVID-19, you can’t have a whole bunch of people in a vehicle together. COVID just really stopped us at first,” says Frelow.

Frelow took some time to reflect on her business and then completely changed her business model.  Part of that process was taking the time to ask important questions about her business that helped lead her to create new revenue streams and scale her business to new heights.

The 6 questions every business needs to ask themselves during a crisis.

Question 1: What value am I delivering with my product and service?

Frelow focused on what her customers loved about the experience and how she could still deliver the experience in a different way. If her customers could not come to the vineyard due to social distancing, maybe she could bring the vineyard experience to her customers.

She figured out a way to create a virtual wine experience with email marketing and Zoom that allowed the same structure of the wine tasting that her customers loved.

Before the wine tasting, the host of the wine party receives an email with a list of wine selections and tasting supplies. Depending on your location, Vino 301 Wine Concierge can deliver the wine to the customer’s home or provide wine recommendations and wine descriptions so wine could be purchased at a local liquor store.

“We kind of coined it as, ‘it’s a little more than a zoom login and some wine, because we actually do take people through the basics on how to taste wine, how to read a wine label, how to  discern what is being poured … all in a really fun environment,” says Frelow. – Read more