7 Easy Steps to Install Google Analytics in WordPress

Do you ever wonder how your website is performing? How many people visit your website? What the conversion rates are? What your bounce rate is? You and millions of other people. That is why Google Analytics exists. 

Knowing your website’s stats is important. If you’re running a business, analytics is something you need to know. Seeing the strengths and weaknesses of your website can help you turn things around and make sound business decisions. The best way to get all of this information in one place is via Google Analytics. 

Google is the #1 search engine in the entire world, so you can trust that the analytics they offer are based on the unfathomable amount of data they collect daily. And if that’s not enough to convince you, it’s also free. You get in-depth detail about the people who visit your website so that you can better strategize what is best for your business. 

There is a lot to this software, so you may feel overwhelmed at the amount of information housed in your Google Analytics profile. However, do not let the fact that it has a learning curve let it stop you from using it because the benefits are enormous.

Why Installing Google Analytics in WordPress is Worth It

Knowing what your users want and what their habits are is vital for the success of your site. When using Google Analytics, you can track and understand what your customer/website visitor is doing and other things you may never have even thought about. 

Imagine knowing exactly what people want when they come to your website and giving it to them. Imagine providing an excellent experience to nearly everyone that lands on your page. Google Analytics, when used correctly, has the power to give these things to you. There is so much you can do with it. 

Here are some of the reasons why you should install Google Analytics on your WordPress site. 

It’s free.Read more

#GoogleAnalytics #WordPress

How to Use Tags with Good SEO in WordPress

How to Use Tags with Good SEO in WordPress

Good SEO in WordPress. If I asked the vast majority of website owners ‘what brings in the majority of your traffic’, the top answer would be ‘my articles of course’ and that is a completely acceptable answer.

But, a better answer would be ‘my articles, but I also gain a lot of traffic from my categories and tags’.

Now we are talking.

This is because categories and tags play quite a crucial role in website traffic, organizational structure, and SEO. Up to this point, from reading around, it seems categories are given some merit, but tags are generally not used/used inappropriately or are told to be deindexed by search engines. I’m here to tell you that if you use your categories and tags correctly, you could increase your traffic by quite a lot, with auto generating content that takes up a fraction of your time. For me, this number was a 40% increase.

WordPress Categories Optimization

Categories are an effective way to archive articles under a category heading to organize a website. There are many benefits to doing this:

  • It helps your web users browse similar content on your website
  • It helps Google better understand what your content is about
  • It helps the architectural structure of your website, by having content under categories – this helps give a better understanding for Google and web users what your website is about

For example, let’s take an example of a bakery recipe blog that creates recipes for a range of bakery products. Effectively categories for this could be:

  • Cookie Recipes
  • Bread Recipes
  • Cake recipes
  • Pastry Recipes
  • etc.

Good SEO in WordPress

This ultimately tells people what your site is about, and how they can better explore your content. As well as this, it gives more indication to Google what your content is about, even before crawling the content itself.

For even better SEO, it could be a good idea to include the category in the prefix of your URL too. That way, your website structure is reflected in your URL for all of your content.

As well as this, you can create hierarchal categories, such as a category beneath a category – again, this helps – Read more

Read more blogs posts about how to improve SEO here