Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works)

Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works)

Ever used a funnel while baking? 

That cone-shaped thingamajig may seem excessive when you’re just pouring some liquids from one container to another, but it plays an important role. 

A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater). Funnels guide flow. 

A conversion funnel is the same idea but applied to your marketing strategy.  Conversion funnels help you lead consumers through the buying journey, to make sure they land exactly where you want them to. Of course, the end goal is to convert them. (Or, you know, it should be.)

The conversion funnel isn’t only for purchases or physical products, though. The “transaction” at the end of the funnel could be someone subscribing to your newsletter, signing a petition, joining your Facebook group, scheduling a tour, or making a donation. 

When you implement and optimize your conversion funnel, you’ll experience a boost in lead generation, conversion rates, and profits. So, how do you build a well-defined, optimized funnel to capture leads, nurture them, and get ’em to convert?

Let’s dive in.

What Is a Conversion Funnel?

A conversion funnel (which is sometimes called a “sales funnel” or “marketing funnel”) is a step-by-step process that helps you visualize your prospects’ buying journey, so you can lead them towards making a purchase. 

A well-optimized conversion funnel isn’t a one-off attempt to guide a user from one place to another. It’s a holistic approach that strategically ties your marketing and sales activities into one streamlined system for the audience to move through. 

At each stage of the funnel, there’s content serving as guideposts for how the audience can move forward: blog posts, landing pages, videos, emails, infographics, social ads, PPC campaigns, and more.  – Read more

3 Surefire Strategies to Drive Traffic to Your Website

3 Surefire Strategies to Drive Traffic to Your Website

Making the decision to set up your own website, whether it be for professional services or for selling your own products; it can be daunting thinking about how to get people to visit your website.

We’re going to be looking at 3 strategies that can help you drive relevant traffic to your website from no cost to a small budget.

Organic SEO Driven Traffic
The best and cheapest way to drive traffic to your online shop or website is through organic SEO. This is the traffic you receive through organic SERP (Search Engine Results Page) results. The higher up the search your organic listings are the better chance you have of bringing in organic traffic and lots of it if you’re on page 1.

The way you do this is through on-page SEO on pages such as your ‘about us’ and ‘product pages’, but the most beneficial way to drive traffic is through SEO driven blog content.

Google and other search engines are continually changing the way they rank content on their results. At the time of writing the best methodology when it comes to writing blogs is a cluster content method.

You can read more here on how a cluster content method can help you rank.

The basics of this method are that you create a hub of relevant content around one particular topic. These blogs are then interlinked to each other and all connected to one pillar page – much like a parent page. What this strategy does, is tell Google that you want to rank for whatever your topic keyword is, for example, ‘ecommerce’ and then the content linked to your pillar page supports this and shows Google that your content is informative and suggests that your blog is the authority on that particular topic.

This method has helped many businesses improve their organic rankings and therefore drove traffic to their blog. In turn, this creates brand awareness and then can result in an enquiry or sale.

Google Shopping Ads

The next strategy is aimed more towards ecommerce shops rather than service-based online businesses. Google Shopping can have an amazing ROI (Return On Investment), whilst still having a low CPC (Cost Per Click) to advertise your products. The cost is likely to be four or five times less in order to achieve a top-three position.

Google Shopping ads can help you get your products in front of the right audience and be at the top of search results, making your product the obvious choice for online shoppers. – Read more