Everything and everyone is on social media these days, from teens to adults, pets, kids, and even food.
How and where you position your business and your brand on social media can go a long way to improve the return on your investment, or can be an utter failure and waste of time.
The difference between success and failure with your social media strategy is dependent on how you plan your content, choose the appropriate channels to distribute your content, and decide the type of response or action you want as an objective outcome.
To begin, you need to understand the definition of Social Media. Social Media is a digital tool that allows users to create, curate, and share different content forms with a predetermined audience and the public.
Having a strategy in place, know that there are a few traditional social media channels. These channels are Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and YouTube, while TikTok makes some significant strides as a newer player.
Strategize Your Social Media Content
As you begin to strategize your social media promotion, your priority should be to make your social media promotional goals specific to your business.
This may seem like a no-brainer, but too often, companies are under the misguided perception that posting anything on social media is better than nothing.
This strategy is wrong and ends up being a colossal waste of time and energy.
Instead, you should create social media content that matches both what your outcome objectives are and the type of channel you plan on posting your content.
For example, Twitter is great for sharing links and small amounts of texts but isn’t great for long-form blog post type content.
First, define the objective you want from your social media promotion and create a plan on how you plan to publish and distribute your promotion.
You can utilize one social media channel to improve your brand awareness, another to increase your audience, and other channels for engagement. – Read more
Running a successful business is not a walk in the park. It is a journey that takes dedication, hard work, motivation, and persistence. With so many unpredictable and challenging occurrences in business processes, one of the most consistent causes of concern is dealing with competitors.
Competitors are what stand between businesses and their ability to make sales. They are also there to bridge the gap businesses create with your target audience. Considering they are a constant threat to the success of a business, entrepreneurs need to take appropriate action to deal with them.
Beat your Competitors Through Social Media
As the popularity of online advertising and the benefits it has on businesses continues to soar high, many entrepreneurs are rushing to social media platforms to leverage their perks. In order to do that, some business consider buying Instagram followers or likes as a jumping step towards the top of their field.
So, what social media strategies can businesses use to beat their competitors?
Do a competitor analysis
One of the best ways to beat other businesses in your niche is through doing a competitor analysis. With the help of a social media service company, you can go through all competitor social media channels and get to see what they are doing (as well as what they are not doing). If you can, go a step further and subscribe to their newsletter, then use this information to build a baseline for your social media strategy.
Brand your business the right way
In life, there is always room for improvement. The same applies in a business setting. The way you introduce your brand to the world is vital. The trick is to be unique in your product or service delivery, among other things. – Read more
Want to generate leads for your business on social media?
Then you’ve come to the right place.
In this guide, we’re going to talk about why social media is one of the best places for generating leads, and then we’ll give you a step-by-step plan for executing your social media lead-gen strategy.
(It’s not as difficult as you might think)
The Undeniable Power of Social Media for Lead Generation
By far the most constant challenge that marketers mentioned (61%) in a HubSpot survey was “generating traffic and leads”, followed by “proving the ROI of our marketing activities” and “securing enough budget”.
There’s no denying it.
Getting people to pay attention is a challenge.
Getting the right people to pay attention is even more difficult.
And while social media isn’t an end-all solution to that common problem, it is one of the best places to generate leads… if you know how to do it.
After all, social media is host to billions of users.
In the U.S. alone (which has 328 million people), there are about 223 million social media users.
The good news, then, is that your target market is almost certainly on social media…
… because darn-near everyone is on social media.
But lest you think that those numbers represent empty lead-gen potential, consider this brief compilation of statistics…
So it’s not a question of whether your business can generate leads on social media or not, it’s a question of how you can generate leads on social media… systematically so that you don’t have to rely on random bursts of motivation or creativity.
That’s what we’re going to talk about next.
Here our 5-step process for systematically generating leads on social media.
Most people talk about social media marketing as if it’s one thing.
But that’s not really true.
There are a lot of different social platforms where you could generate leads for your business.
Which platform should you choose?
Well, each platform attracts a different audience, encourages a different style of content, and ultimately, is good for generating different types of leads.
If you’re marketing for a B2B business, then LinkedIn is the king of lead-gen.
If you’re marketing for a B2C business, then you might consider generating leads on Facebook and Instagram (the most general of the social media platforms) — those would also work for a B2B business.
Pinterest, on the other hand, is ideal if you’re targeting women…
…in the following niches…
Twitter, like Facebook, is a bit of a generalist platform and would work for most types of lead-gen strategies.
TikTok is new to the social media landscape but has had viral growth over the last year. Its platform is made up mostly of young people. However, since TikTok is seeing such massive success, advertising on the platform is a bit more expensive than some other social media channels.
Which platform or platforms are you going to use for your lead-gen strategy?
The answer depends on the type of business you’re trying to promote.
Choose the platform that will get you in front of your target market most consistently.
And be honest about your bandwidth — if you don’t have time to manage content creation for multiple platforms, then just start with one.
You can always add more to the mix later.
Step 2. Create Your Lead-Gen Sales Funnel
Anyone could use social media to generate a few leads here and there…
But that’s not what we’re after.
We need to build a system for generating leads over the long-term. One that is easy to manage and gets real results with the least amount of maintenance possible.