Every time you type a phrase into your search engine, you’re using a search term. Search terms help grab attention and boost your SEO with keywords, but search terms are not considered keywords.
We’ll explore what search terms are and why they’re important to your marketing strategy. We’ll also show you how you can use the Semrush tool to find search terms to target with organic and paid search strategies.
Why Do You Need To Research Search Terms?
Search terms commonly use one or two keywords. You’ll want to rank for a keyword that’s used in many search terms.
Search terms also indicate a customer’s search intent. Search intent gives us an idea of the kind of content Google will show in the search results.
If your website targets a certain search intent, then knowing what search terms are used will add to the likelihood your website will pop up first on the SERP. Additionally, understanding what terms people are using when searching can save you a lot of money on your PPC campaigns.
Once you have researched a variety of search terms, and have isolated the keyword you want to target, make sure you have that keyword in all the important locations like your webpage’s meta description, page title, and H1 tags.
Before you jump into finding search terms with keyword research, check out our guide to using the Semrush tool for keyword research. – Read more