Learn more about Smart Display campaigns here: https://support.google.com/google-ads…
When I go to bed every night, I have to set about five alarms for the morning.
I’m just the type of person that needs a lot of reminders to wake up on time.
In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers.
And it makes sense.
In the world of sales, 80% of sales require 5 follow-up calls after a meeting. For marketers, it’s no different.
Essentially, you have to nurture and continuously remind your audience who you are to convert leads.
Below, let’s learn more about reminder advertising and see what it looks like in action.
Reminder advertising is a paid method of marketing that targets people in your audience who are in the consideration stage of the buying process.
During this stage, users are reviewing their options. They’re aware of their problem and the companies that might be able to help them. Now, they’re trying to figure out which solution is the right way to go.
In this stage, it’s important to stay at the forefront of your audience’s mind. That’s where reminder advertising comes in.
Another way to use reminder advertising is if you own a retail or ecommerce store. With a reminder ad, you can inspire customers to buy more products from you.
In this case, reminder advertising can help customers remember that they like your store and products.
Additionally, you can use reminder advertising when you’re at the end of the product life cycle. For example, if a product has launched and you’re done with the growth phase, then you can use reminder advertising to keep people interested.
At this point, you might’ve noticed that this type of advertising doesn’t introduce a new product. Instead, these ads are targeted at customers who are already aware of your brand and the products you offer.
Also, these types of ads won’t contain a lot of information. Rather, they’ll just reinforce key messages and brand awareness. For instance, while you might include brief testimonials, usually just the name of the brand and product with a visual is enough.
The objective is to hopefully serve as a reminder for potential customers and increase demand for your product or service.
So, what tactics can you use for reminder advertising? Let’s take a look at a quick list below.
- Retargeting: Retargeting is when users who were on your website or social media page start seeing ads for your company on other pages they visit online. The whole point of retargeting ads is to remind customers of a product or service they were looking at and didn’t buy. Retargeting is essentially a targeted reminder ad.
- Abandoned cart emails: If a potential customer is on your website, adds a product to their cart, but doesn’t complete the purchase, you don’t want to lose that sale. To get them to complete their purchase, you can send them an abandoned cart email and remind them that they have items in their cart they may want to buy.
- Email newsletters: An email newsletter is a great way to stay top-of-mind with your customers. If you’re regularly sending them valuable information and perhaps including special offers, they’ll be more likely to purchase from you.
- Display ads: Display ads on Google or Facebook are another excellent option for reminder advertising. You can create a reminder ad that can help reinforce brand awareness.
- Content: One of the best ways to keep your brand in your audience’s mind is to produce content on your website and social media. If someone sees your posts on social media or on your blog, they’ll have you in their mind when it’s time to purchase.
Now that we know more about reminder advertising, let’s look at some examples.
Reminder Advertising Examples
Since Coca-Cola is an established brand, any ad that isn’t aimed at a new product launch serves as a reminder ad.
Take the ad below, for instance. – Read more
A properly designed and functioning website landing page is a thing of beauty. It greets customers warmly, informs leads, and even collects customer contact information. It presents news and information relevant to its industry, and shares internal and external communications.
And it does this 24 hours a day, 7 days a week, 52 weeks a year without ever asking for a pay raise.
But this is true only if your website landing page is designed well, maintained, and optimized to the gills. The art and science of a flawless landing page is beyond the scope of a single article, but we can start with helping you spot seven of the most common – and damaging – trouble spots.
- Unclear Value Statement
Typically, new visitors to your page will only stay on it 3 to 15 seconds before they get distracted. In that span of time, you must offer a clear and visible reason to stick around and interact with the page.
That reason is your value statement. What value do your readers get in exchange for the time you ask them to spend? High-quality content is a must (and hopefully a given), but you also need to pull them in so they experience that content.
Does your landing page do that? If yes, great! If no, you should fix that. If you’re not sure, ask yourself:
- Is there a compelling, visible headline that expresses the end benefits clearly and succinctly?
- Is there a subheadline explaining your offering in more detail?
- Are there supporting graphics that pull the eye toward your headline and subheadline?
If there aren’t, add them now.
- Poor Signposting
Your landing page isn’t just there to be pretty. It’s meant to convince people to take action. If you don’t make it easy to find your call to action, most viewers won’t look for it.
You must make it clear — in as succinct and efficient terms as possible — why the action you want a reader to take will deliver enough value to make it worth the hassle. Tell them, in words that stand out from the rest of the page, what you want them to do next and what they’ll receive for doing so.
Improving your signposting stats by asking yourself the following questions:
- Do you have a clear understanding of what the next step in a visitor’s customer journey should be?
- Is it easy to find and take that step on your website?
- Does your copy make a clear and compelling argument in favor of taking that step?
If you can answer yes to all three questions, your signposting is likely good (or at least good enough for now). If not, now you know what you have to do to improve it.
- Slow Loading Time
Remember that 3 to 15-second maximum time limit we mentioned earlier? That span includes time spent waiting for your landing page to load, and every microsecond of that wait increases a reader’s likelihood of bailing on the whole thing. You must get your loading time to be as quick as possible.
Viewers who exit your landing page early – including while still waiting for it to load – increase your site’s bounce rate. Higher bounce rates reduce your rankings on Google and other search engines, meaning a page that loads too slowly not only impresses fewer viewers, but it also gets fewer viewers overall.
Improving your loading time is usually a job for your tech team or whoever in the office is responsible for overseeing your hosting service. That said, here are a few of the most important ways to optimize this important factor:
- Optimize image size, file format, and compression;
- Clean up your database by deleting saved drafts, old revisions, unused plugins, and similar virtual detritus;
- Confirm that your WordPress theme (if applicable) is optimized for quick loading;
- Use a content distribution network for file storage;
- Analyze server response time with your hosting service, and work with them to reduce it;
- Install tools that leverage browser caching;
- Fix all your broken links;
- Reduce the number of redirects necessary to reach your page;
- Enable file compression — except for on images;
- Replace all PHP content with HTML wherever possible.
This is technical, detailed work, but it’s important. If you don’t have team members up to these tasks, it can be worth hiring an outside consulting company to do it for you.
- Only One Landing Page
You have a good idea of your ideal customer’s hopes, fears, pain points, demographics, likes and dislikes, and other important information. If you have several different types of customers, you can’t use the same landing page for each of your customer groups. Each group has different characteristics that will prompt them to follow your call to action, so you don’t want to offer just one landing page.
Similarly, you also probably have more than one product or set of content and offerings to generate sales. Having only one landing page can lose leads because the page is only optimized for one of those products or content sets.
Ideally, you should have a unique landing page with a tailored offer for each of your customer models that would send those individuals to each of the products and content sets. An ad for professionals in their 30s making over $50,000 a year would lead to a landing page built for them, while an ad for heads of households working from home would lead to a landing page built for them.
Yes, that means a company with three profiles and four content sets would need 12 landing pages. And yes, it’s worth that kind of effort. – Read More
The world is shrinking, and it’s faster than you believe.
And now is the time to go global.
“Just a few changes to your on-going PPC campaign and you can dramatically increase your ROI.”
If you believe the above, we are sorry to say but you are a PPC newbie.
We suggest you look for an expert right away. You need help. Fast.
But, if you read that statement and felt your forehead furrow, you are on the right track.
International PPC campaigns CANNOT be run with tweaks into your on-going campaign.
A lot needs to be considered, planned, and implemented with care.
If you don’t want your dollars to go waste, you better start digging the difference between regular and international paid ad campaigns.
Before you start your ad campaign for another country…
Here are our top tips for you:
1. Prepare a budget for each country
You can’t set the same budget for all the countries you plan to target.
Your audience varies from one country to another. So should your budget.
CPC, competitions, returns, search volumes, and other parameters vary across international borders. Your budget has to reflect these changes.
Look for experts who understand global audiences. These folks can help you set a country-specific PPC budget.
2. Research what search channels are the most widely used in your target country.
Find how the country’s users use web searches.
Google and Facebook are global frontrunners among PPC channels. But, these are not the only channels.
33% of searches in the US are on Bing. An excellent channel for your campaign.
But that figure is a mere 3% in the countries in the Asia Pacific. A straight no-no.
Baidu and Sogou are the popular search engines in China with a roughly 70:30 market share ratio.
And Russia’s most used search engine isn’t Google but Yandex with a 53% market share.
If you really think Google has the same popularity everywhere, take off your G-tinted glasses.
It’s time you know where your target is searching for you. Only then do you stand a chance at being found.
No matter how eager you are to start your campaign, don’t skip on the preliminary research.
3. Address specific regional concerns
Planning to copy-paste your campaigns across different countries? Stop before you push away all your prospects.
Understand specific regional concerns before you hit the Go button for your ad campaigns.
You could sell umbrellas all year round in the UK, but won’t that make you look like an idiot if you do that in the US?
You need to understand what kind of audience you are dealing with.
Some people want to talk to a salesperson before they buy. Others don’t need that nudge.
Find out what your audience appreciates, how they react, and what gets them clicking.
Also, don’t forget the split testing and funnels testing. Test even the tiniest of variables of your campaign. That’s how pros make sure they get the max bang for their buck.
Also, consider these:
- Holidays & festivals – Bank on the right holidays and festivals to pump up your sales.
- Lingual slangs – Refrain from using slangs, even if they are accepted in English. It might have contrasting or even offensive meanings in other countries, cultures, or languages.
- Local sentiments – cultural and historical factors should affect your ad copies so that they don’t hurt the local sentiments.
4. Understand demographics, including their language, time zones, and currencies
Okay, so this one’s really basic. But, very essential. And easily overlooked.
If you think that you could just use Google translate, think again. How apt is the translation tool?
Sure you could ask for the directions in a foreign land. But can you really find the right keywords with just a translation tool? – Read more
If you have ever searched for something related to SEO, you must have seen the “keyword research” term. So, what keyword research is about? And why we should learn about it before writing in a blog? Understanding this is challenging yet very important. Keyword research is one of the most important parts of the SEO strategy. So, if you skipped understanding it, you’ll suffer. Luckily, choosing keywords is not by luck. So, here we are going to tell you how to choose the keywords that suit your articles.
What is Keyword Research?
Keyword research is the process of determining the phrases you need to choose on your website’s page SEO strategy. However, SEO is not only about appearing in Google’s search results, but it is also about appearing in results for the keywords that people are searching for. Therefore, before optimizing your website, you have to understand what are the words or phrases do people search on usually. So, keyword research is about knowing these keywords which makes it the essential step in the SEO strategy.
Why Your Website Needs to Use The Best Keywords
Just like any research process, keyword research takes a big amount of effort and time. So, why would you spend all this time and energy on this process? Why can’t you just choose any keyword just because you understand your customers’ minds? If you know your industry and your target audience, spending a lot of time researching for some words might look like a waste of time. However, even if you know your audience so well, keyword research is a basic step that you can’t skip. When you choose keywords based on information, you will be achieving your goals more effectively than at any other time.
1. Attract qualified traffic
Keywords identify the quality of the traffic that your website would attract, not only the amount. Not all visitors are your target audience, not all of them are clients. So, having visitors who are not potential clients is considered low-quality traffic. They will never impact your business or make you achieve your goals either profit or the number of sales. However, high-quality traffic is visitors who are also considered clients. These are your real target audience and potential customers. So, choosing your keywords has an essential influence on your traffic and who are the people your website is attracting. When you learn more about your audience’s searching practices, you can customize the strategy to suit the words you’re using. So, you will not only optimize your website for more traffic, but also for these who you designed your strategy for, to buy your product or service, or considered a lead.
2. Reach searchers at every stage of the buying process
When you think about how users search for a product, you may concentrate basically on the transaction words, such as: “Sign up” or “buy”. While these can catch traffic, most people do not usually use them up to the time of buying. Keyword research may also assist you in knowing the words that will support you link them at all levels of the purchasing process.
Most clients take almost the same essential three steps. Firstly, they search for informative content to study the industry and what types of solutions they need. Secondly, they assess the organizations that offer those solutions and identify which are most appropriate to what they are searching for. The last thing, they reach the company for more details or to buy the product or service. So, if you are just creating content and optimizing your website for the actions that happen in the last step, you’re skipping participating in the first two steps which means that you might lose your potential customers and they will go to your competitors. That happens because they are not even a part of your research process.
So, keyword research helps you understand more about what are the phrases your audience use at every step of those 3 steps. So, you have to create content for them all to indicate that your company is the best choice from the beginning.
3. Address your audience’s questions and needs
Besides, these keywords will effectively help you identify your clients’ needs. For instance, if you want to catch more people to your laundry shop which is located in Dubai. You will use keywords such as “Laundry shop in Dubai” or “Laundry service in Dubai”. However, if you need to complete the first and middle of your funnel, you will need to put more informative keywords.
So, for example, if you found that the sentence “how to wash my silk scarf” is searched often, the intention is obvious. People who search for this phrase are suffering from washing their expensive clothes and they don’t want to damage them. However, they still don’t know what to do with that. So, you might write an article about how sensitive silk fabric is and publish it on your website. So, when they ask for something, they will find the answer they need on your site. This is useful for your audience and also for your business. – Read more
Typically, blogs and forums dedicated to SEO and PPC discuss what’s better. While these two marketing methods are really different, it doesn’t mean you can’t implement them both. And even if you’ve chosen only organic or only paid search to target, you surely need to investigate the other side. Both SEO and PPC share a few common features, and mastering them will help you make the right decision in due time. So, let’s touch upon a few SEO techniques and tools that help make this choice well-meditated.
1. Keyword research
Keyword research is the cornerstone for the effectiveness of your campaigns in PPC and SEO alike. Typically, an advertising platform provides a keyword research toolbox of its own, as it is the case with Google Ads Keyword Planner. If you’re using this tool for keyword suggestions and traffic predictions, you should keep in mind the keyword matching type and when to use it.
For Google Ads, there are four types of keyword matching: broad match, modified broad match, phrase match and exact match.
- Broad match includes all the queries containing your keyword or parts of the keyword phrase and their variations in any position.
- Modified broad match type will trigger your ads if the specified keywords are present in the search query in the exact or close variant form. You simply add the + symbol before the most wanted word in your keyword phrase (without a blank space before the keyword). Modified broad match is something between a phrase match and broad match. The modified keyword will match the search queries with exact or close variants of this word in them (single and plural forms, acronyms, derivatives, and close synonyms). The remaining part of the phrase will work on broad match.
- Phrase match covers the search strings which may contain additional words but where your target phrase appears as it is.
- Exact match sets to match queries with your target phrase as it is, without variants or additional words.
Which type of keyword matching to use
15% of daily Google search queries are new. Certainly, you can hardly predict them all, however large your keyword list is. The only way to target these unique queries is by using the broad match (or modified broad match as a variant).
On the one hand, broad matching will bring tons of impressions and clicks. On the other hand, you should not expect that the conversion rate will be really high. The problem is that broad match often drives a lot of irrelevant traffic. Do you want to pay for clicks that will never convert?
So if you want to profit from the broad match, you need to monitor carefully your search query reports and exclude all irrelevant keywords by adding them to your negative keyword list.
Try to predict unwanted queries ahead: explore your Google Analytics data to detect keywords that bring useless traffic which increases the bounce rate on your site. Go to Acquisition > All Traffic > Channels, and review the keywords under the Organic Search and Google Ads tabs. Filter the keywords by Behaviour > Bounce Rate, pay attention to other stats as well, and spot which terms deserve to be added to the negative keyword list.
To test the type of match and see if it works for you, clone one of your ad groups and adjust to use broad, exact or phrase match and set the keywords in it on modified broad match. Run both groups for some time, and then compare the search query reports to see what match type performs better.
2. Keyword mapping
Experienced PPC marketers know that the success of their campaigns relies on keyword management. Break down keywords into relevant groups and map them to landing pages. This way you will have all your stats structured and analyzed, and your top pages gaining weight and effectiveness fast. Tight keyword grouping, creating groups and subgroups, ensures that your ad is relevant to the user intent which results in higher CTRs and more conversions.
This approach works exactly the same way in SEO. Your one top-ranking page most likely will include several search strings close in their theme and intent. You will map a group of keywords, with several long-tail keywords among them, for which you will map one landing page to optimize.
3. Search volume
When you explore the search volumes to decide whether to optimize for a certain keyword, bear in mind that you will not get as many search traffic as it promises. You will rank only for some exact keyword phrases that are the most relevant to your site. And a couple of more diverse queries containing this keyword with lesser traffic.
And even on exact matching, the search volume data you will get in your Google Ads might be inaccurate. You can invest a lot of resources into optimizing for a traffic-heavy keyword only to find that the search volume it gains is not even close to the one you’ve got in your keyword tool. So the best way is to consider launching a small PPC campaign to test your performance and see how many impressions your keyword gets before you start optimizing for it.
Search volume and competition is the core factor to decide whether you can use this or that keyword to rank up in SERPs as soon as possible. There is the keyword difficulty score which you use to estimate your SEO optimization expenses.
3. CTR Optimization
No need to tell, the higher you rank, the more traffic you will get. High CTR is something that helps search engines to guess that the page is valuable to users, so with time, ranking position and CTR correlate. You need to try hard not only to show up on the top search engine result pages, but also to entice users to click on your pages, and further, to stay, engage, and perform conversions. This rule works for both SEO and PPC campaigns. Google rewards advertisers with high CTRs with cheaper clicks and higher placements. That is why PPC marketers take ad testing seriously. They constantly test new titles, ad texts and banners to offer the best-performing ad design. You can try similar testing with your organic pages, by optimizing titles, tags, and meta descriptions. – Read more
If you are wondering what PPC is, then let me tell you that you are already familiar with it. Don’t be amazed if I say that the advertises you see when you are on the Search Engine Result Page (SERP) is something that uses the concept of Pay-Per-Click.
If you have heard about PPC marketing and wish to learn about it in details, or you are already aware what PPC marketing is, and you want to implement it in your start-up or business but can’t figure out on how to get started, then you have landed on the right page.
What is PPC?
An online advertising approach used by the website to increase the traffic is known as PPC (Pay Per Click). The advertiser pays to the publisher every time the ad gets clicked. With the search engines, the advertisers bid on each click’s value depending upon the platform, keyword, and the type of audience that the ad originates. The campaign goal of using PPC marketing can be anything, say generating leads, increasing sales, or even for promoting brand awareness.
Pay Per Click is all about relevance. Users search for information, products, or services at any given time. At the exact moment when the search takes place, the advertisers have the power and ability to show the targeted ad to the user. For example, if a user searches for a “black watch,” an advertiser can show an ad relevant to the “black watch.” Hence, it could be seen with the help of the picture below that how an advertiser through both – account structure and targeting setting run a successful PPC campaign. If you wish to understand and master the strategy, you should get the PPC training.
Pay per click is mostly associated with the first-tier search engines like Google Ads, Microsoft Advertising ( formerly Bing Ads ), and Amazon Advertising. Let us learn about them in brief.
Google Ads is the largest PPC platform. This medium makes it easy for you to show the world what’s unique about your business, product, or service to reach customers searching for what you offer. First, you need to set the goal, decide where you want to advertise your business, product, or service, highlight what’s best about your business by creating a short three sentenced message, set your budget, and get your advertising go live.
Microsoft advertising runs on similar lines with Google Ads. Microsoft advertising shows ads on the Microsoft and Yahoo networks. This platform is primarily based on keywords, and it also utilizes its search partners for advertising.
Amazon Advertising is again a PPC platform where you can help Amazon customers and users discover and purchase products which you sell on Amazon with ads that appear in search results and on the product pages. Firstly, select the product you wish to advertise, decide your targeted keyword, and the bid amount per click, lastly get started with a budget, and get your ad created in minutes.
What is Campaigns and Ad groups?
Advertisers usually begin with choosing an appropriate keyword theme and creating an individual campaign.
For example, a PPC marketing professional may create a campaign with the theme “Content Marketing.” Within this campaign, an individual can put themed subcategories, called ad groups.
The ad groups may include:
Content Marketing Course,
Content Marketing Training,
Content Marketing Certification.
Each of these ad groups then contains a variety of themed keyword. For example, the “Content Marketing Training” ad group may include these keywords:
Content Marketing Training Online
Content Marketing Training with Certificate
Content Marketing Training for beginners
What are Keywords?
The content on your page is described using keywords. They are the ideas and topics which best define what your content is about. Each keyword must be assigned with a match type. The keyword match types have seven variants which are:
Exact: The query is typed as it is.
Exact (Close Variant): The query is typed precisely, but it might include some misspellings or other variants.
Phrase: The query must be typed in the correct order.
Phrase (Close Variant): The query must be typed in the correct order, but it might include some misspellings or other variants.
Broad: The query can be in any order and will show an ad for similar searches.
Modified Broad: The query can be in any order but should contain the “+” sign for each term.
Broad (Session-Based): Must include other queries which the user can search. – Read more
A landing page builder is a software that helps you in creating, designing and easy landing pages to enhance your conversions. It converts your visitors into customers. The landing page builders comprise best and powerful tools and templates to create beautiful landing pages.
The best landing page builder will allow you to create landing pages without using any code and taking the help of an expert developer. The software helps in generating leads to businesses.
Things every landing page builder must have
There are some must-have things which every landing page should have, these points are:
- Unique and creative templates
- Allows to create unlimited landing pages
- Reporting and analytics
- Email marketing integrations
- Integration with other tools
- A/B testing
- Multiple user accounts
- Custom code feature
- Free trials offer by landing page builder
- Advanced design feature
- Support live chat
- Easy and simple to operate
- Affordable pricing
- Mobile optimizations
The article is all about the top 15 landing page builder in 2020.
15 Best Landing Page Builders (2020)
Instapage is one of the best landing page builders for newbies and professionals. It allows you to create the best landing pages in just a few minutes. Instapage helps in creating a custom landing page easily and quickly.
The landing page software is quite popular among small businesses, bloggers, agencies, etc as it provides 200+ impressive templates and you need not have coding knowledge to use them. Instapage has all the features which the best landing page builder must have to create traffic.
Features of Instapage
- Friendly plugins
- WordPress integration
- 200+ unique templates
- A/B testing
- Huge library of royalty-free stock images, videos, etc.
Instapage offers two plans one is core and another is Enterprise. The prices are fixed for the Core plan but Enterprise plans price structure changes according to the different requirements of the users.
The price structure for the Core plan is:
- If you are paying monthly then it will charge $129/mo.
- If you are paying annually then it will provide a discount of 23% and it costs you $99/month.
Undoubtedly, Unbounce is the best landing page builder available in the market. It is very easy to use and is the great landing page software for beginners, small businesses and marketing agencies.
It consists of an exclusive collection of templates and powerful tools. This landing page builder enables you to create mobile-friendly landing pages without taking the help of any professionals and developers.
With its starting plan you can use features like A/B testing, can integrate with Hubspot and WordPress, use 75 landing page templates, etc. But if you want to use advanced tools you can upgrade to premium and enterprise plans.
Features of Unbounce
- Manageable drag and drop editor
- 100+ distinct templates
- A/B testing
- Allows to add maps
- WordPress integration
Unbounce offers three different plans,
Essential plan – $99/month
Premium plan – $199/month
Enterprise plan – $499+/month
These rates are for monthly subscriptions but if you take an annual subscription, you can save up to 20% on every plan. Then the price charge you for every plan are:
Any marketeer in the world who wants to grow their business is aware of the Google Keyword Planner tool provided by the tech giant Google. It was earlier called Google Keyword Tool. Millions of people around the world use google and they have a vast audience. People use Google to decide what to wear, where to go, and most importantly what to buy. It allows you to be seen by customers via well-timed ads from the moment they start searching for the things you or your business offers. It does not matter whether the ads appear on a mobile or on a desktop, as long as the customer finds the ad relevant to their search. Although most of us have heard of it, not many of us actually know how to use google keyword planner to bring in ideal customers.
The Google Keyword Planner provides a host of services, such as :
- Increasing Website Traffic
It allows you to drive online sales, bookings, or mailing list signups via their ads.
- Increasing the number of phone calls:
The number of customer calls are sure to increase with ads that provide your phone number and a click to call button.
- Increase shop visits
Via their well-placed business ads that provide the Google map facility, you will find more customers at your door interested in buying what you provide.
The Google Keyword Planner tool has a bad reputation since Google removed the feature to see a concrete monthly search volume. The data now seems to appear very vague and shows an unclear range, that does not help in customer analysis. You can get this feature back if you run an AdWords campaign but that costs a lot of money and not everyone has that kind of advertising budget.
Many people have advised to stop using Google Keyword Planner because of the above reasons. However, this should not stop you from capitalizing on the Google Keyword Planner because it still has some amazing features which can be capitalized by SEOs.
Through this article, we will look into how to use Google Keyword Planner efficiently. I will also provide some amazing hacks that will help you in getting back the exact search volumes.
So let’s get started.
How to unlock exact Key search volumes.
Google is extremely reluctant to show exact Key search volumes and this is one of the main reasons many seasoned SEO managers have boycotted the tool. Let’s understand this better with an example. If you take a look at two keywords (SEO services and SEO consultants) on the Google planner tool, you will see that it provides a range of the search volumes i.e 10K – 100K instead of an exact number.
However, if you search the same keywords on Ahrefs Keywords Explorer, you will notice that the ‘SEO services’ keyword gets more traction than the other.
I will show you two ways how you can do that.
Method 1 – For max CPC analyze the estimated expressions.
You can start by manually adding a ton of keywords in the “Get search volumes and metrics” tool. You can also check the keyword ideas view, which provides similar suggestions and include them in your plan. Be alert and select the “exact match” option when it is prompted.
Now go to the keywords view and in their drop-down menu, keep the max CPC target as high as it can go. Now if you see the impressions column, you will get an estimation of the number of impressions your particular ad will get in that particular month if you use those specific keywords.
Since you have kept the max CPC target as very high, the real monthly search volumes will be very near to the exact monthly search volumes shown in Ahrefs keyword explorer.
It is just one of the many ways of gauging search volumes and is in no way definitive.
Method 2. Install Keywords Everywhere
Keywords everywhere is one of the many Chrome extensions that Google provides. It adds CPC and search volume to all the sites that you use such as YouTube, Amazon, Google, etc. It is also available on Firefox which is an added benefit.
Although it adds a lot to the search volumes, extracting this data is very hard. You can use XPath Code and the Scraper Chrome Extension to export this data. Although the data is not definite but it is a lot better than the data you would get by normally using the Google Keyword Planner tool.
Adding Keyword ideas for ten terms all at once to the Keyword Planner tool.
Anyone who has been a regular user of the Google Keyword Planner tool knows that you cannot add more than ten keyword ideas. However, I will provide you a way to get past that hurdle.
The solution is very simple. You just need to add these multiple keywords one by one and not all at once. You can add these keywords in your plan by selecting thé option of “select all ” in the checkbox and then “add to plan”.
So if you want to add all the 743 suggestions of the keyword SEO, you just “select all 743” and “add to plan”. And voila it is done. It was not a hassle at all.
Under keywords, you will find the historical metrics tab. You just need to click on it and you will see that all 743 suggestions have been added to your plan. They have also been de-duped in order to remove identical keywords. The list appears in alphabetical order by default, but you can change it according to your needs.
Take inspiration from the keyword ideas provided by your competitors.
As you know Google Keyword Planner has the ability to generate suggestions for keywords using only a URL.
So what you can do is go ahead and copy their URLs, paste in and select “Entire site” from the provided drop-down.
You might end up finding a couple of keyword suggestions, pertaining to their brand. You can just use the filter to leave them out.
Filter > keyword text > brand name
You can also choose the “this page option” if you are interested in searching for keywords for a particular blog post or social media page.
Some might call it stealing, but at the end of the day, it is more like spying on your competitors to get your hands on some good keyword suggestions.
Look for the questions that the public is asking.
Any SEO person or marketeer is interested in knowing what kind of questions the audience is asking. This allows them to gauge the market reaction and try to shape their services to the needs of the audience. Tools like Free keyword search and Answer the public is widely used by everyone for this purpose.
However, instead of using a separate tool for this, you can tune the keyword planner to perform the same functions.
In the checkbox, you need to filter the keyword and enter any one of the following: what, why, who, when, how, where.
Filter > keyword text > contains > [who,what why, when, how, where]
You need to do this for all the 6 suppositions, after which you will get an elaborate number of suggestions for these questions. You can also filter out these questions based on the needs of your search. I would advise you to create an ad group for these questions. It will become a lot easier to export these questions into an Excel file or a Google Sheets file if you want to.
If we still consider the keyword “SEO”, then some of the questions that might be added to your plan will be as follows:
- What is SEO?
- How many SEO tools are there? etc
The Ahrefs Keywords Explore also provided the same results when the seed keyword ‘SEO’ was searched.
Use Page Bid to look for meaningful keywords.
Google Keyword suggestions are very helpful but the efficiency is lost when you end up filtering out the suggestions that are not important to your business. It takes a whole lot of time. It gets irritating when you realize you have to remove hundreds and thousands of keywords manually.
So what to do? I recommend you make the use of the “Top of page bid (high range)” column. But what is that? Google’s definition is that it displays the” higher range of what advertisers have historically paid for a keyword’s top of page bid.” It depends on the location and the settings. It is very similar to AdWords, but it is very beneficial.
This data shows that if advertisers are up for bidding on a particular keyword, it means that they have had good sales from that keyword. Any Keyword, that can convert cold leads to sales, is worth looking into and adding to your plans. You should always sort the keywords from high to low in order to understand which keyword has the highest demand. You can do this by sorting the column header. One bonus tip is to sort the data in ascending order to find informational search terms for blog posts or social media pages. Another pro tip would be to search for the keyword on Google and have a look at the businesses that are using those keywords to advertise their products.
Modify your search volume ranges to the city level while targeting nearby localities.
You have realized by now that the maximum of Google Keyword searches are not capable of telling you the number of people searching for that particular term in that locality, state, or area. You can only view search volumes for an entire country. This kind of data is vague and does not provide proper marketing strategies to the local SEO.
Local SEO helps businesses promote their products and services to local prospects and customers. To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.
Let’s take an example of a Google keyword like a plumber.
Let’s begin by employing the first hack i.e using impressions. By doing this you will get an approximate number of thirty thousand impressions in thirty days. However, this data is on a pan-US basis. Now if you add a Los Angeles location filter you will know that around 12k people have searched for the word plumber. – Read more
You wouldn’t hire a brain surgeon to treat your heart condition. Different conditions require different specialists. It’s the same for search engine marketing. SEO has a role. PPC has a role. And, like holistic medicine, they work best when tightly integrated.
Easier said than done. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. The result is an inefficient, ineffective strategy.
Deeply integrated teams, in contrast, deliver:
- Streamlined communication across multiple teams, allowing you to play the role of air traffic controller rather than carrier pigeon.
- Clear expectations to ensure agency partners strategize effectively, with a high degree of accountability and without a self-preservation bias.
So how do you get there? Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own.
1. Are SEO and PPC teams communicating effectively and sharing insights?
SEO and PPC teams that don’t communicate effectively (or at all) achieve less.
For example, our PPC team discovered fast-moving trends during the onset of COVID-19 for an events management company. Search volume dried up overnight for generic queries like “summer concerts in Richmond, VA,” as well as branded events that had been canceled.
Shortly thereafter, we discovered a corresponding increase in paid search queries for “things to do during quarantine in Richmond, VA.” The PPC team noticed the changes in search behavior and informed the SEO team so they could start creating relevant content to position the client ahead of the trend.
The first step is to establish communication channels between teams and set expectations about when and how to use them. Focus less on the tools (e.g., Slack vs. email) and more on the integration of existing workflows and communication paths.
In pre-COVID days, our SEO and PPC teams sat in close proximity, so conversations could naturally flow between them. Now that we’re remote, we share threaded conversations in Basecamp (our project management tool of choice) so both teams are aware of the others’ activities.
Encourage your teams to over-communicate. Response times are a critical factor to address market change; prioritize speed over formality. It may not be possible or necessary to have everybody on each phone call or impromptu discussion. We share client call notes internally (again, in Basecamp) to create a paper trail and immediately bring everybody up to speed.