12 Best Practices For Lead Generation (With Examples)

Lead generation is like physics.

Right when you think you get it, someone makes a new discovery that challenges your previous understanding — quantum physics, exit-intent pop ups, beauty quarks, sales funnels…

You get the point 😉

It’s hard to keep up.

To help, we’ve put together this list of 12 lead generation best practices for 2021. These tactics work for both B2C and B2B companies. In fact, we’ve found a ton of success at ClickFunnels by using these exact strategies.

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1. Identify Your Dream Customer

The first “best practice” behind an effective lead-gen strategy — and this goes for B2B, B2C, and just about every other type of startup on the planet — is to understand your dream customer.

This is the person that you most want to work with.

More specifically, your dream customer is a person who fits into these two buckets.

  1. They want what you’re selling. 
  2. They can afford what you’re selling.

Ideally, they want what you’re selling so bad that they’re happy to pay for it.

To identify who your dream customer is, let’s start with your niche.

Which one of the three markets does your business fall into: health, wealth, or relationships?

90% of businesses fall into one of those three markets.

Now choose a submarket. There are an unlimited number of submarkets that exist within these three markets. For example, if you chose wealth as your market, then you might choose real estate as your submarket.

But we want to go one more layer deep — this is where you choose your niche.

If you chose wealth as your market and real estate as your submarket, then you might choose real estate investor online marketing as your niche.

Again, this will all depend on the type of business you’re building.

(You can learn more about this process in Traffic Secrets — get your free copy at that link)

Now that you know which niche your business belongs to, the next step is to identify your dream customer within that niche. Here are some questions to ask yourself… – Read more

#LeadGeneration

Generate Leads For Local Business – 7 Methods To Get More Leads

Generate Leads For Local Business – 7 Methods To Get More Leads

Growth is crucial to survival for any business, and to grow your business means that you need to find more leads.

The goal for business growth is to maintain the current client pool while expanding your brand awareness and sales.

Leads are crucial for future growth, and capturing new leads doesn’t have to be time-consuming or costly.

So how do you build your reach, find new leads while maintaining your current customer pool?

The answer is by targeting local leads.

Leads Are Important, Finding Qualified Leads Is Crucial

This guide will help you develop the right strategy to discover new local leads with proven methods for generating high quality leads for your business and keep your marketing efforts cost-efficient at the same time.

There are two types of marketing leads; those are known as cold and warm leads.

cold and warm lead comparison

Cold leads are those that are unfamiliar with your product or offer and may not be searching for your product. 

On the other hand, a warm lead is one that is familiar with your brand and is already in the process of considering a purchase of the type of service or product that your business offers. 

Warm leads are considered higher quality then and are referred to as a qualified lead. Our guide will discuss how to create warm leads by focusing on the location they may live, work, and play. 

The benefits of focusing on a local lead are that you are targeting individuals in a specific geographic area, making them aware of your brand and offer, and moving them from casual shopper or visitor to your website and store to active sale. 

In other words, you’re creating a warm lead to follow up with and to make your product or service offerings. 

The 7 Methods To Get More Leads And Increase Sales

1. Localized Lead Magnets

A lead magnet is the process of getting a customer’s information in response to an offer or something of value. In other terms, lead magnets are a form of compensation for contact information and engagement. 

a hand with magnet attracting new leads

Lead magnets should be attractive to your potential customer, and in exchange for your offer, they trade their information for your product. Focusing your lead magnet to a highly targeted individual will lead them toward your sales process, otherwise known as a sales funnel. – Read more

#MethodsToGetMoreLeads

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How To Generate Leads on Social Media: A Step-By-Step Guide

Want to generate leads for your business on social media?

Then you’ve come to the right place.

In this guide, we’re going to talk about why social media is one of the best places for generating leads, and then we’ll give you a step-by-step plan for executing your social media lead-gen strategy.

(It’s not as difficult as you might think)

Onward!

The Undeniable Power of Social Media for Lead Generation

By far the most constant challenge that marketers mentioned (61%) in a HubSpot survey was “generating traffic and leads”, followed by “proving the ROI of our marketing activities” and “securing enough budget”.

statistics on traffic generation challenge

There’s no denying it.

Getting people to pay attention is a challenge.

Getting the right people to pay attention is even more difficult.

And while social media isn’t an end-all solution to that common problem, it is one of the best places to generate leads… if you know how to do it.

After all, social media is host to billions of users.

In the U.S. alone (which has 328 million people), there are about 223 million social media users.

statistics on USA social media users

The good news, then, is that your target market is almost certainly on social media…

… because darn-near everyone is on social media.

But lest you think that those numbers represent empty lead-gen potential, consider this brief compilation of statistics…

lead generation percentage from different social media

So it’s not a question of whether your business can generate leads on social media or not, it’s a question of how you can generate leads on social media… systematically so that you don’t have to rely on random bursts of motivation or creativity.

That’s what we’re going to talk about next.

Here our 5-step process for systematically generating leads on social media.

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Step 1. Choose Your Platform(s)

Most people talk about social media marketing as if it’s one thing.

But that’s not really true.

There are a lot of different social platforms where you could generate leads for your business.

Which platform should you choose?

Well, each platform attracts a different audience, encourages a different style of content, and ultimately, is good for generating different types of leads.

If you’re marketing for a B2B business, then LinkedIn is the king of lead-gen.

linkedin twitter and facebook lead generation statistics

If you’re marketing for a B2C business, then you might consider generating leads on Facebook and Instagram (the most general of the social media platforms) — those would also work for a B2B business.

facebook user statistics

Pinterest, on the other hand, is ideal if you’re targeting women…

age and gender based pinterest user statistics

…in the following niches…

women user activity statistics on pinterest

Twitter, like Facebook, is a bit of a generalist platform and would work for most types of lead-gen strategies.

gender age and location based twitter user statistics

TikTok is new to the social media landscape but has had viral growth over the last year. Its platform is made up mostly of young people. However, since TikTok is seeing such massive success, advertising on the platform is a bit more expensive than some other social media channels.

statistics on US tiktok user based on age and income

Which platform or platforms are you going to use for your lead-gen strategy?

The answer depends on the type of business you’re trying to promote.

Choose the platform that will get you in front of your target market most consistently.

And be honest about your bandwidth — if you don’t have time to manage content creation for multiple platforms, then just start with one.

You can always add more to the mix later.

Step 2. Create Your Lead-Gen Sales Funnel

Anyone could use social media to generate a few leads here and there…

But that’s not what we’re after.

We need to build a system for generating leads over the long-term. One that is easy to manage and gets real results with the least amount of maintenance possible.

That’s where your sales funnel comes in.

What’s a sales funnel?

Don’t get overwhelmed — it’s just a series of pages that are crafted to systematically guide each visitor toward taking the action you want them to take… in this case, becoming a lead.

So while we call it a “sales funnel”, it’s more of a lead-gen funnel. 😉

This is what we specialize in here at ClickFunnels.

The real beauty of a sales funnel is that, once it’s built, all you have to do is drive traffic from, say, social media, to the first page of your sales funnel.

So long as your funnel is built to convert (we’ll help you with that in a moment), then you’ll generate leads on autopilot so long as you keep driving traffic!

We recommend building either a Squeeze Page Funnel or an Application Funnel (if you need more detailed info from your leads). – Read more