Whether you need to promote your podcast or attract subscribers to your newsletter, a landing page should be your go-to solution. The options are nearly endless: From content to design, you can create something that’s completely customized to meet your needs.
This artistic freedom is both a blessing and a curse. With so many different types of landing pages out there, it can be overwhelming when you sit down and try to figure out which one is right for you.
So where do you start?
That’s where we come in. This post looks at some of the more common types of landing pages, how they’re best used, and examples of each–so you can find the option that’s best for you.
Best practices for any landing page
Before we jump into landing page examples, let’s quickly take a second to look at some best practices (regardless of what the landing page is used for.)
Effective landing pages do three common things:
- Leverage clean, cohesive design. Compelling landing pages are clean, simple, and attractive and align with your brand. They catch the eye with graphics that pop and then hold the visitor’s attention with persuasive copy.
- Include social proof. Most impactful landing pages include elements of social proof like testimonials, reviews, and quotes related to the product or service you’re promoting.
- Stay focused. Focused landing pages get the best results, so make sure your landing page focuses on a single message with a singular call to action that minimizes distraction.
If you follow those three basic guidelines, you can use a landing page for almost anything. Whether you need to promote a free ebook or an event, to hold the place of a soon-to-be-launched website, or to get more subscribers to your podcast or newsletter, a tailored landing page is the thing you need.
But that’s not all when it comes to landing page best practices. Let’s also look at a few extra tips from some conversion optimization experts to see what they recommend when creating a landing page.
“Survey/interview your customers. It’s hard to build a landing page when you don’t know 100% what your customers care about, what questions they have, and what makes them hesitate. Research enables you to prioritize.” -Raphael Paulin-Daigle, Founder of Splitbase and CRO Specialist
“Create the story arc that shows how the reader will go from here to there. Lead with emotion and address the objections. Use problem, agitate, solve — or an equally effective copy formula. Make the next step clear and show them what happens after that.” -Claire Emerson, Freelance marketer
“Tie in contextual social proof. If you make a bold claim, back it up with a testimonial that parrots what you just said.” -Josh Garofalo, CRO Copywriter at SwayCopy
Pretty simple, right?
Next, let’s look at some of the different types of landing pages, along with real-world examples.
Which type of landing page is right for you?
From ebook landing pages to webinar landing pages and beyond, you have some options to consider.
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