Organic Keywords: SEO for Beginners

Organic Keywords: SEO for Beginners

Whether you’re a digital marketing professional helping other companies grow their online presence or an ecommerce website owner trying to boost your brand, there’s no getting around the importance of search engine optimization (SEO). SEO for Beginners

SEO is critical to boosting internet visibility, making it easier for potential customers to find the products, services, and knowledge they need online.

Organic keywords are one important cornerstone of effective SEO. This is a type of keyword used to attract organic search traffic for free. 

If optimized correctly, there’s even the potential to rank for featured snippets — something that will help improve your click-through rate (CTR). Read on for an introductory guide to understanding organic keywords for SEO beginners.

What Are Organic Keywords?

Organic keywords are keywords used in SEO to attract “free” traffic. The “free” label is important because it sets organic keywords apart from pay-per-click (PPC) keywords used for Google Ads and similar platforms. The fact that organic keywords are free also makes them a cost-effective online marketing tool worth learning.

Affordability aside, organic search is a very valuable marketing tool. Google now processes more than 3.5 billion searches per day (that’s an average of about 40,000 keyword search queries per second).

If you can capture some of that organic traffic, you can boost your site’s visibility in a big way. The implementation of well-researched and carefully selected organic keywords can help you achieve this goal.

How Do I Find Organic Keywords?

There are a few ways to find organic keywords that are likely to help your website climb the search engine results pages (SERPs) of Google, Yahoo Search, Bing, and other search engines.

Below, we’ll walk you through a few options for researching and identifying organic keywords that will help drive your traffic to your platform.

Use Google Analytics

Google Analytics can help you identify which organic keywords drive traffic to your site. You can then leverage those keywords even further and maximize their impact. Landing page reports are one way to do this. 

In the Analytics dashboard, select “Behavior” > “Site Content” > “Landing Pages.”

google analytics behaviors tab

From there, you can click the URL slug (or enter it in the search bar). Then you need to go to “Secondary Dimension > “Advertising” > “Keyword.” Or, you can search in the mini search bar within “Secondary Dimension.” – Read more

#SEO #keywords

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How to Do Keyword Research

If you have ever searched for something related to SEO, you must have seen the “keyword research” term. So, what keyword research is about? And why we should learn about it before writing in a blog? Understanding this is challenging yet very important. Keyword research is one of the most important parts of the SEO strategy. So, if you skipped understanding it, you’ll suffer. Luckily, choosing keywords is not by luck. So, here we are going to tell you how to choose the keywords that suit your articles.

What is Keyword Research?

Keyword research is the process of determining the phrases you need to choose on your website’s page SEO strategy. However, SEO is not only about appearing in Google’s search results, but it is also about appearing in results for the keywords that people are searching for. Therefore, before optimizing your website, you have to understand what are the words or phrases do people search on usually. So, keyword research is about knowing these keywords which makes it the essential step in the SEO strategy.

Why Your Website Needs to Use The Best Keywords

Just like any research process, keyword research takes a big amount of effort and time. So, why would you spend all this time and energy on this process? Why can’t you just choose any keyword just because you understand your customers’ minds? If you know your industry and your target audience, spending a lot of time researching for some words might look like a waste of time. However, even if you know your audience so well, keyword research is a basic step that you can’t skip. When you choose keywords based on information, you will be achieving your goals more effectively than at any other time.

1. Attract qualified traffic

Keywords identify the quality of the traffic that your website would attract, not only the amount. Not all visitors are your target audience, not all of them are clients. So, having visitors who are not potential clients is considered low-quality traffic. They will never impact your business or make you achieve your goals either profit or the number of sales. However, high-quality traffic is visitors who are also considered clients. These are your real target audience and potential customers. So, choosing your keywords has an essential influence on your traffic and who are the people your website is attracting. When you learn more about your audience’s searching practices, you can customize the strategy to suit the words you’re using. So, you will not only optimize your website for more traffic, but also for these who you designed your strategy for, to buy your product or service, or considered a lead.

2. Reach searchers at every stage of the buying process

When you think about how users search for a product, you may concentrate basically on the transaction words, such as: “Sign up” or “buy”. While these can catch traffic, most people do not usually use them up to the time of buying. Keyword research may also assist you in knowing the words that will support you link them at all levels of the purchasing process.

Most clients take almost the same essential three steps. Firstly, they search for informative content to study the industry and what types of solutions they need. Secondly, they assess the organizations that offer those solutions and identify which are most appropriate to what they are searching for. The last thing, they reach the company for more details or to buy the product or service. So, if you are just creating content and optimizing your website for the actions that happen in the last step, you’re skipping participating in the first two steps which means that you might lose your potential customers and they will go to your competitors. That happens because they are not even a part of your research process.

So, keyword research helps you understand more about what are the phrases your audience use at every step of those 3 steps. So, you have to create content for them all to indicate that your company is the best choice from the beginning.

3. Address your audience’s questions and needs

Besides, these keywords will effectively help you identify your clients’ needs. For instance, if you want to catch more people to your laundry shop which is located in Dubai. You will use keywords such as “Laundry shop in Dubai” or “Laundry service in Dubai”. However, if you need to complete the first and middle of your funnel, you will need to put more informative keywords.

So, for example, if you found that the sentence “how to wash my silk scarf” is searched often, the intention is obvious. People who search for this phrase are suffering from washing their expensive clothes and they don’t want to damage them. However, they still don’t know what to do with that. So, you might write an article about how sensitive silk fabric is and publish it on your website. So, when they ask for something, they will find the answer they need on your site. This is useful for your audience and also for your business. – Read more

7 Google Keyword Planner Hacks You Need To Know Today

My Post (9).pngAny marketeer in the world who wants to grow their business is aware of the Google Keyword Planner tool provided by the tech giant Google. It was earlier called Google Keyword Tool. Millions of people around the world use google and they have a vast audience. People use Google to decide what to wear, where to go, and most importantly what to buy. It allows you to be seen by customers via well-timed ads from the moment they start searching for the things you or your business offers. It does not matter whether the ads appear on a mobile or on a desktop, as long as the customer finds the ad relevant to their search. Although most of us have heard of it, not many of us actually know how to use google keyword planner to bring in ideal customers.

The Google Keyword Planner provides a host of services, such as :

  • Increasing Website Traffic

It allows you to drive online sales, bookings, or mailing list signups via their ads.

  • Increasing the number of phone calls:

The number of customer calls are sure to increase with ads that provide your phone number and a click to call button.

  • Increase shop visits

Via their well-placed business ads that provide the Google map facility, you will find more customers at your door interested in buying what you provide.

The Google Keyword Planner tool has a bad reputation since Google removed the feature to see a concrete monthly search volume. The data now seems to appear very vague and shows an unclear range, that does not help in customer analysis. You can get this feature back if you run an AdWords campaign but that costs a lot of money and not everyone has that kind of advertising budget.

Many people have advised to stop using Google Keyword Planner because of the above reasons. However, this should not stop you from capitalizing on the Google Keyword Planner because it still has some amazing features which can be capitalized by SEOs.

Through this article, we will look into how to use Google Keyword Planner efficiently. I will also provide some amazing hacks that will help you in getting back the exact search volumes.

So let’s get started.

  1. How to unlock exact Key search volumes.

Google is extremely reluctant to show exact Key search volumes and this is one of the main reasons many seasoned SEO managers have boycotted the tool. Let’s understand this better with an example. If you take a look at two keywords (SEO services and SEO consultants)  on the Google planner tool, you will see that it provides a range of the search volumes i.e 10K – 100K  instead of an exact number.

However, if you search the same keywords on Ahrefs Keywords Explorer, you will notice that the ‘SEO services’ keyword gets more traction than the other.

I will show you two ways how you can do that.

Method 1 – For max CPC analyze the estimated expressions.

You can start by manually adding a ton of keywords in the “Get search volumes and metrics” tool. You can also check the keyword ideas view, which provides similar suggestions and include them in your plan. Be alert and select the “exact match” option when it is prompted.

Now go to the keywords view and in their drop-down menu, keep the max CPC target as high as it can go. Now if you see the impressions column, you will get an estimation of the number of impressions your particular ad will get in that particular month if you use those specific keywords.

Since you have kept the max CPC target as very high, the real monthly search volumes will be very near to the exact monthly search volumes shown in Ahrefs keyword explorer.

It is just one of the many ways of gauging search volumes and is in no way definitive.

Method 2. Install Keywords Everywhere

Keywords everywhere is one of the many Chrome extensions that Google provides. It adds CPC and search volume to all the sites that you use such as YouTube, Amazon, Google, etc. It is also available on Firefox which is an added benefit.

Although it adds a lot to the search volumes, extracting this data is very hard. You can use XPath Code and the Scraper Chrome Extension to export this data. Although the data is not definite but it is a lot better than the data you would get by normally using the Google Keyword Planner tool.

  1. Adding Keyword ideas for ten terms all at once to the  Keyword Planner tool.

Anyone who has been a regular user of the Google Keyword Planner tool knows that you cannot add more than ten keyword ideas. However, I will provide you a way to get past that hurdle.

The solution is very simple. You just need to add these multiple keywords one by one and not all at once. You can add these keywords in your plan by selecting thé option of “select all ” in the checkbox and then “add to plan”.

So if you want to add all the 743 suggestions of the keyword SEO, you just “select all 743” and “add to plan”. And voila it is done. It was not a hassle at all.

Under keywords, you will find the historical metrics tab. You just need to click on it and you will see that all 743 suggestions have been added to your plan. They have also been de-duped in order to remove identical keywords. The list appears in alphabetical order by default, but you can change it according to your needs.

  1. Take inspiration from the keyword ideas provided by your competitors.

As you know Google Keyword Planner has the ability to generate suggestions for keywords using only a URL.

So what you can do is go ahead and copy their URLs, paste in and select “Entire site” from the provided drop-down.

You might end up finding a couple of keyword suggestions, pertaining to their brand. You can just use the filter to leave them out.

Filter > keyword text > brand name

You can also choose the “this page option” if you are interested in searching for keywords for a particular blog post or social media page.

Some might call it stealing, but at the end of the day, it is more like spying on your competitors to get your hands on some good keyword suggestions.

  1. Look for the questions that the public is asking.

Any SEO person or marketeer is interested in knowing what kind of questions the audience is asking. This allows them to gauge the market reaction and try to shape their services to the needs of the audience. Tools like Free keyword search and Answer the public is widely used by everyone for this purpose.

However, instead of using a separate tool for this, you can tune the keyword planner to perform the same functions.

In the checkbox, you need to filter the keyword and enter any one of the following: what, why, who, when, how, where.

Filter > keyword text > contains > [who,what why, when, how, where]

You need to do this for all the 6 suppositions, after which you will get an elaborate number of suggestions for these questions. You can also filter out these questions based on the needs of your search. I would advise you to create an ad group for these questions. It will become a lot easier to export these questions into an Excel file or a Google Sheets file if you want to.

If we still consider the keyword “SEO”, then some of the questions that might be added to your plan will be as follows:

  • What is SEO?
  • How many SEO tools are there? etc

The Ahrefs Keywords Explore also provided the same results when the seed keyword ‘SEO’ was searched.

  1. Use Page Bid to look for meaningful keywords.

Google Keyword suggestions are very helpful but the efficiency is lost when you end up filtering out the suggestions that are not important to your business. It takes a whole lot of time. It gets irritating when you realize you have to remove hundreds and thousands of keywords manually.

So what to do? I recommend you make the use of the “Top of page bid (high range)” column. But what is that? Google’s definition is that it displays the” higher range of what advertisers have historically paid for a keyword’s top of page bid.” It depends on the location and the settings. It is very similar to AdWords, but it is very beneficial.

This data shows that if advertisers are up for bidding on a particular keyword, it means that they have had good sales from that keyword. Any Keyword, that can convert cold leads to sales, is worth looking into and adding to your plans. You should always sort the keywords from high to low in order to understand which keyword has the highest demand. You can do this by sorting the column header. One bonus tip is to sort the data in ascending order to find informational search terms for blog posts or social media pages. Another pro tip would be to search for the keyword on Google and have a look at the businesses that are using those keywords to advertise their products.

  1. Modify your search volume ranges to the city level while targeting nearby localities.

You have realized by now that the maximum of Google Keyword searches are not capable of telling you the number of people searching for that particular term in that locality, state, or area. You can only view search volumes for an entire country. This kind of data is vague and does not provide proper marketing strategies to the local SEO.

Local SEO helps businesses promote their products and services to local prospects and customers. To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.

Let’s take an example of a Google keyword like a plumber.

Let’s begin by employing the first hack i.e using impressions. By doing this you will get an approximate number of thirty thousand impressions in thirty days. However, this data is on a pan-US basis. Now if you add a Los Angeles location filter you will know that around 12k people have searched for the word plumber. – Read more

5 Ways To Use Google’s Keyword Planner in Search

My Post (4).pngIn today’s connected world, there are few things more important than having the right impact online. To attract as many potential customers and leads as possible, you need more than a great website or online store. You also need a solid place in the search results.

Getting to grips with SEO is challenging when algorithms and consumer trends are constantly changing. However, tools like Google’s keyword planner can push companies in the right direction.

Today, we’ll introduce five ways to use the Google keyword planner to transform your SEO strategy and strengthen your online visibility.


1. Finding Lucrative Keywords

Perhaps the most obvious way to use Google keyword planner is to discover keyword ranking opportunities.

Most business leaders and marketing professionals know that they need to optimize for the right keywords to find customers via search.

Even as the search engine algorithms continue to evolve, keywords remain an essential part of both SEO and PPC.

Google keyword planner (formerly the Google Keyword app) helps businesses track down terms and phrases they may not have considered before. All you need to do is enter a “seed” term into the search bar in the keyword planner. Google will then deliver some high-performing keyword suggestions.

For every keyword suggestion you get from Google keyword planner, you also get other valuable information, including competition levels, low and high-range bid, and more. You can use up to ten seed keywords at a time to strengthen your search.

2. Explore Search Volume and Forecast

One of the reasons why Google keyword planner is a particularly popular tool for SEO is that it goes beyond giving basic suggestions. When you get a list from this service, you can dive deeper into the background of each keyword, determining which are difficult to rank for, which are too expensive, and so on.

To see the metrics of your keywords, type a word into the search bar, and click Get Started. This should take you to the Forecasts section of the service.

Here, you don’t get any keyword suggestions. What you’ll see instead is how many clicks and impressions you might expect if you ran an ad for your keyword on Google Ads (PPC).

Google also shows you estimated costs, click-through rates, and cost per click. Obviously, while this data aims to support PPC advertisers first-and-foremost, it’s great for SEO too. Looking at the historical metrics tab will show you which terms deliver the best results long-term.

3. Conducting Competitor Research 

To excel in any industry, you need to understand both your customers and your competitors. Understanding your customers is a long-term process that requires constant surveys, polls, and analytics. Learning about your competition can be a little easier – if you have the right tools.

Google keyword planner is a fantastic solution for competitor research. The service works by giving you keyword suggestions based on a seed work, or an URL. This means that you can put the URL of a competing company into the generator and see which words they’re ranking for.

Grab an URL from a competing company and choose the “Entire Site” option to see which terms are generating the most organic traffic for that company. This allows you to discover terms that you might not have tried to rank for before.

At the same time, you might find that your competitors are missing out on some terms and phrases that you’ve already found. This is a chance for you to get ahead of the curve, or appeal to a niche that your competition can’t touch.

4. Building Audience Insights

As mentioned above, you need to know as much as possible about your audience – as well as your competitors. Learning about your audience often means speaking to your sales team, listening to your clients when they leave reviews, and assessing crucial metrics.

However, research with a tool like Google keyword planner can also help you speak your customer’s language.

It’s easy to get caught up in your own language as a business owner. You forget that certain professional terms and phrases might not be as familiar to your audience as they are to you. Google’s keyword recommendations show you what your audience is searching for.

By entering a basic keyword or “seed term”, you get a list of suggestions or questions that people are actually entering on Google.

You can even build on what you learn with external tools like Answer the Public. The more you learn how to speak your audience’s language, the easier it will be to connect with potential leads and customers. – Read more