With Google’s advancements, taking your pages to the next level requires you to work on more than keywords. Earning page one rankings demands a multi-tiered SEO approach that pairs content quality with site authority.
Here are five common reasons pages don’t rank higher – and what you can do to change that.
1. Pages with poor content quality
When someone says they want to rank in search results, I ask, “Do you really think that your content is worthy of page 1?” Most of the time, the answer is no. That’s one contributing factor explaining why 90.6% of pages get zero organic traffic from Google.
In the early days of SEO, the inclusion of the right keywords was all that was needed to rank. Now, Google understands how comprehensive, original, researched, and optimally organized your content is.
Poor quality content with all the right keywords doesn’t make the cut anymore.
How can you create – and signal – quality content? Incorporate these three ideas:
Semantic richness: Google doesn’t just look for single keywords. They look for synonyms, related terms, and subtopics with a semantic relationship to the primary keyword. Expand your content, including meta tags, to optimize for keyword clusters.
Topical depth: Google understands the comprehensiveness of content. Longer content tends to rank higher in SERPs. Plus, Google now digs deeper into web content to deliver search results. Its new Passage Ranking feature finds sections of text – and highlights them in the results – that answers the searcher’s questions. More in-depth content can mean more chances to rank
The rapid growth is a result of companies collaborating with PPC or the Profit per Click marketing style. While this may be great news, it brought about a massive increase in competition in the SaaS product market. This, in turn, leads to the PPC SaaS campaigns.
Before jumping into the possible reasons for your PPC campaign for SaaS products failing, let’s get an understanding of what baselines should be kept in mind to keep a check on your performance.
How to Incorporate a Primary Baseline to Measure Your SaaS Product PPC Performance?
You must establish a standard for measuring the performance before starting work on a SaaS business through PPC. You must settle down on a limited number of these baselines for measurement of performance! Why? Because it is difficult to follow too many of these metrics, this could lead to you focusing on multiple trending metrics instead of those that are perfect for your campaign.
Hence, you must limit yourself. The top three best essential baselines to measure your SaaS product PPC performances are as mentioned!
Calculating Total Ad Budget
Before you start raking in customers and start making money, you will have to think about maintaining a steady cash flow. To ensure your business is stable, you must calculate the money you will be investing!
You can calculate the total Ad budget by using the formula mentioned below.
The target number of closed deals per month x Target CAC or the amount you will be paying for each customer
For example – If your targeted CAC is $2000 and you have managed to close two deals in the month, add these numbers to the formula, and you will get your total ad budget to be $4000.
It is a critical baseline measurement to keep track of your recurring costs, whether you’re adding to them or losing them.
Calculating Number of Clicks Needed
Calculating the number of clicks or the click rate helps you know the frequency with which people are seeing and clicking on your SaaS PPC advertisement. A higher number of clicks is a clear indication of your PPC advertisement doing good.
Following the formula mentioned below, you will find out how many clicks you are garnering.
Clicks required- Demos required per month/ Visitors to demo conversion rate.
Let’s put this formula into action! Say your website visitor to demo conversion rate is about 5%; this is your denominator for the clicks you need. Now let’s calculate the number of demos required per month.
All you will have to do is divide the total deals you closed in the month ( for this equation, it would be 2) by the demo conversion rate. Let’s assume your demo conversion rate is 10%. You would get 20 and that is the number of demos you’ll require per month.
How many clicks does that make? Now divide these 20 demos per month by 5%. Your result would be- 400 clicks. – Read more
For your landing pages, blogs, homepages, and other online content to show up in Google’s search engine results, you need to ensure your website is indexable. Google Index is basically a database.
When people use the search engine to look for content, Google turns to its index to provide the relevant content. If your page isn’t indexed, it doesn’t exist in Google’s search engine. That’s bad news if you’re hoping to drive organic traffic to your website via organic search.
This guide provides greater detail about indexing and why it’s important. It also explains how you can check to see if your page is indexed, how to fix common technical SEO problems that cause indexing issues, and how to quickly get Google to recrawl index your site if it’s not already indexed.
Google’s index is simply a list of all the webpages that the search engine knows about. If Google doesn’t index your website, your site won’t appear in Google’s search results.
It would be like if you wrote a book, but no bookstores or libraries stocked that book. Nobody would ever find the book. They might not even know of its existence. And if a reader were looking for that book, they’d have a really hard time finding it.
Why Is Site Indexing Important?
Websites that aren’t indexed are not in Google’s database. The search engine thus can’t present these websites in its search engine results pages (SERPs).
As a refresher, here’s a quick overview of the search engine process:
Crawling: Search engine bots crawl the website to figure out if it’s worth indexing. Web spiders, or “Googlebot,” are always crawling the web, following links on existing web pages to find new content.
Indexing: The search engine adds the website to its database (in Google’s case, its “Index”).
Ranking: The search engine ranks the website in terms of metrics like relevance and user-friendliness.
Indexing just means the site is stored in Google’s databases. It doesn’t mean it will show up at the top of the SERPs. Indexing is controlled by predetermined algorithms, which factor in elements like web user demand and quality checks. You can influence indexing by managing how spiders discover your online content.
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How Do I Check If Google Has Indexed My Site?
There’s no doubt that you want your website to be indexed — but how can you know if it is or not? Luckily, the search engine giant makes it pretty easy to find out where you stand via site search. Here’s how to check:
In the Google search bar, type in “site:example.com.”
When you look under the search bar, you’ll see the Google results categories “All,” “Images,” “News,” etc. Right underneath this, you’ll see an estimate of how many of your pages Google has indexed.
If zero results show up, the page isn’t indexed.
Alternatively, you can use Google Search Console to check if your page is indexed. It’s free to set up an account. Here’s how to get the information you want:
Log into Google Search Console.
Click on “Index.”
Click on “Coverage.”
You’ll see the number of valid pages indexed.
If the number of valid pages is zero, Google hasn’t indexed your page.
You can also use the Search Console to check whether specific pages are indexed. Just paste the URL into the URL Inspection Tool. If the page is indexed, you’ll receive the message “URL is on Google.”
How Long Does It Take for Google to Index a Site?
It can take Google anywhere from a few days to a few weeks to index a site. This can be frustrating if you’ve just launched a page only to discover that it isn’t indexed. How is anybody supposed to discover your beautiful new webpage via Google? Luckily, there are steps you can take for more efficient indexing. Below, we explain what you can do to speed up the process.
How Do I Get Google to Index My Site?
The easiest way to get your site indexed is to request indexing through Google Search Console. To do this, go to Google Search Console’s URL Inspection Tool. Paste the URL you want to be indexed into the search bar and wait for Google to check the URL. If the URL isn’t indexed, click the “Request Indexing” button.
However, Google indexing takes time. As mentioned, if your site is new, it won’t be indexed overnight. Additionally, if your site isn’t properly set up to accommodate Googlebot’s crawling, there’s a chance it won’t get indexed at all.
Whether you’re a site owner or an online marketer, you want your site efficiently indexed. Here’s how to make that happen. – Read more
When shopping online, it can be daunting to find the right product, the best seller, or the best value. People often have many high quality choices available but aren’t always aware of them all or don’t have an easy way to access them. For many merchants, connecting with customers in a digital environment is still relatively new territory or a smaller part of their business. However, consumer preference for online shopping has increased dramatically, and it’s crucial that we help people find all the best options available and help merchants more easily connect with consumers online.
Free listings on Google Search
We recently announced that product results on the Google Shopping tab in the U.S. will consist primarily of free listings. This change has already produced a significant increase in user engagement, with both clicks and impressions up substantially for merchants, meaning consumers are finding more of the products they’re looking for from a wider range of options. Sellers of all sizes are benefitting from this incremental traffic, particularly small and medium-sized businesses. And we already see that these changes will help generate billions of dollars in sales for retailers and brands in the U.S., on an annual basis.
Now, we’re bringing free listings to the main Google Search results page in the U.S., helping shoppers choose the products and sellers that will serve them best, from the widest variety of options.
More business for your business
Free listings in Google Search results makes your offers more accessible to the hundreds of millions of people who shop on Google each day, connecting you to more customers in more places—whether they’re across the country or across the street. Initially, free listings on Google Search will appear in a product knowledge panel that shows buying options for a particular item, like this tea kettle: – Read more
Here is how you can use Google Adwords for your business.
We know that gathering the attention of your clients can be difficult, but with Google Adwords, you can do that in a single click.
There are fully customized ads that you can use for your business. It can help your business to build the brand name that you want.
There are a lot of types through which you can source out your ads. There are display ads, promotional ads, etc. which can help you to benefit your business.
You can stop wasting your time, money, and effort into useless things. These Google Adwords can help you to change the way through which you see business and even target the lead customer through which it can power through and manage the business name.
The whole Google AdWords ad rank formula has changed!
Now coming to the main context of this article, the Adrank of the Google Adwords that are laid out are the critical component for a business to be out there in the market. With the help of these fantastic rankings of these AdWords, you can have your ads displayed with the help of SERP and also have the cost per click luck. Google recently has announced the change for the Google Adwords ranking statement, and we are yet to find out if it works or not. And it is a massive step into which the whole algorithm for the ads which are calculated, and you should pay attention to the source since it can help your business to rank and source out as well.
How is Google Adwords ranked on the use of SERP?
What is Adrank, you might ask. With the use of the new ad rank formula, your ad can rank to the top with the intent of your business. Competing ads that are stated are rated according to the level of their performance. Here is how the basic concept is worked out here.
The whole of the Google ad rank formula is done with the help and the calculation of the CPC bid, which is there, and the quality score management too. The preceding figure helps you to understand where and how your ad will rank and in what way also.
How does the new Adrank impact your CPC?
The new ad rank calculation plays a massive role in the management of the cost per click formula or the CPC bid for your ad. This means that your competitors pay when someone clicks on their ads and as you can see, here is the primary example through which it is worked out.
The price that you have is based on the following. It can help you to manage the ad rank of the person or the competitor who is based below you. Then you have to divide the whole with your quality score too and then a unit of the pricing that is laid out.
The whole of the quality score and ad rank are calculated with the help of this formula, which is sourced out. The CPC bid is what you are willing to pay, and at the same time, you won’t be charged for the same too. You need to understand everything or the type of bidding your competitor has to get and then fix a CPC for your ad. If you want your ad to rank, then the CPD bid for your ad will help you to do so.
What has changed with the Google Ad rank?
To calculate ad rank, Google has managed a big change in this vast sphere. The announcement was terse and brief, but it has been distributed to get the best and the source of the investors too. There are ad extensions that are handled with the use of the SERP search source for your ad work ranking. There are sponsored ads that are there on the SERP and binged on the ever farther. Unfortunately, when it comes to the source of the advertisers, then they are lazy with the whole process, and this is why the ad extensions are made to the cause. – Read more
You’ve done it! You built your first Google Search campaign after many hours of planning, projecting, and strategizing. The ads and keywords are all uploaded and visible in the interface, and you are performing your final QA. But then it hits… you open the campaign only to find out that Google has flagged many of your keywords as ‘low search volume’ and won’t trigger ads for them. Have no fear! This is a common situation for Search advertisers, and there are several ways to address it.
How is a Keyword Considered Low Volume?
A Google Ads keyword is considered low volume when Google associates very little search traffic with it, which shows that the keyword is irrelevant to most customers’ searches. When a keyword is flagged, Google will not trigger ads for this keyword until volume projections increase above a certain threshold.
The first test you can do is upload your keyword build into the Google Ads keyword planner to get volume projections. This will help inform potential monthly impressions/spend for your keyword set, and you can adjust prior to uploading if needed.
Before we jump into how to address this, it’s important we review how to avoid this entirely by understanding how keyword match types function in the world of 2020 Search advertising.
How Can I Avoid Low Volume Keywords?
Close variants were expanded in July 2019 in Google Ads to give Google freedom to expand a keyword based on misspellings, singular/plural, stemmings, abbreviations, and accents. Gone are the days of specific keywords misspellings and super long-tail keywords. Here is an example where the bolded keyword will cover all the non-bolded queries through close variants:
“suits for swimming”
As a whole in the industry, we are moving towards Google having more control and advertisers lose control, and this is a prime example of this and how to get in front of it.
Broad match modified keywords are a common culprit of low search volume. The functionality of these keywords is often misunderstood when included in a campaign build. Let’s say you’re in the education space and sell certification courses for a trade of some sort such as HVAC. You build the following keyword set to show ads for how you expect a user might search for this:
The bolded keywords will capture any searches that the non-bolded keywords might capture, so essentially the non-bolded keywords are redundant and likely the ones flagged for low search volume.
This brings up the point that keywords that are broader are likely more expensive because you’re competing for more available queries, which puts you in a rough spot of choosing between bidding on expensive keywords with intent that’s difficult to gauge or keywords that might not even show. Which brings the question…
My Product/Service Is Super Specific, and I Can’t Avoid Low Volume Keywords. What Do I Do?
This is all too common especially for smaller advertisers that have small budgets, niche products, and are competing with mega-brands that have seemingly unlimited spending power. There will always be a more broad keyword that will fit your service. The trick is to be creative with the audience side of Search advertising in conjunction with your keyword/ad copy strategy to improve ad spend efficiency and ultimately performance.
RLSA (remarketing list for Search ads) and ALSA (audience list for Search ads) are both common strategies that tells Google “I want to bid on a keyword but only deliver the ad if a user falls within a particular audience”. Think of it as layered targeting where you are setting two qualifiers for the user to be eligible to be served an ad. These strategies are your ticket out of the hole of low search volume. – Read more
COVID-19 has fundamentally changed the way we live our lives and how we connect with the world around us. Things like social distancing, curbside pickup, and at-home workouts are now commonplace. The necessary measures taken to manage the pandemic have not only disrupted the global economy, but have also altered consumers’ interests, expectations, and purchasing behavior. These shifts are constant and they’re happening rapidly—and we want to help you navigate them. Today, we’ll share five key trends we’re seeing and provide helpful resources for adjusting your media strategy.
What’s changing with consumers?
As of this week, there are over four billion people staying home worldwide. And while we don’t know how or when this crisis will resolve, we do have new insight into how people’s needs and behaviors are changing:
People are using multiple devices to go online at unprecedented levels.
Connecting with the world online is more important than ever right now, with at-home media consumption increasing dramatically and influencing all aspects of life.
In the U.S., staying home has led to a 60 percent increase in the amount of content watched. Americans are watching roughly 12 hours of media content a day, according to Nielsen data.
Consumers across the globe are spending 20 percent more time in apps and games than they did a year ago and app usage in China grew to five hours/day on average (+30 percent year over year), according to App Annie.
People are turning to Google for important information and content to meet their essential needs.
With businesses adapting to delivery or online models, people are looking for clear, specific information about where, how, and when they can get what they need.
According to internal data, searches for “food delivery services” have grown globally by more than 300 percent year over year.
Americans are watching videos related to recipes and cooking at a rate 31 percent higher than they did the same time last year.
According to internal data, searches for “online pharmacy” have grown globally by more than 100 percent year over year.
People are discovering new connections and nurturing relationships (virtually).
Even as people physically distance themselves, they’re using technology in new ways to connect with each other.
50 percent of U.S. consumers said they have used video to communicate with family and friends. In fact, as of April, Google Meet is hosting 3 billion minutes of video meetings and adding nearly 3 million new users everyday.
On YouTube, we’ve seen a rise in “with me” videos, where people film themselves going about ordinary tasks like cleaning and cooking. In the US, views of videos containing “study with me” in the title are 54 percent higher compared to the same period last year.
People are adjusting routines to be at-home-first.
As daily routines and schedules adjust to new realities, so have online and at-home habits.
Search interest for “telecommuting” in the U.S. reached an all-time high on Google and YouTube in mid-March, and continues to grow with no sign of slowing down.
Workout routines have changed. There’s growing search interest for “stationary bicycle” worldwide since the beginning of the year, especially in Spain and France, and “dumbbell set” in the UK.
People are practicing self-care more.
People are focused on taking care of their own physical and psychological needs, in addition to those of friends and loved ones. – Read more
The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale.
In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google. Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.
For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings. If you’re an existing user of Merchant Center and Shopping ads, you don’t have to do anything to take advantage of the free listings, and for new users of Merchant Center, we’ll continue working to streamline the onboarding process over the coming weeks and months.
These changes will take effect in the U.S. before the end of April, and we aim to expand this globally before the end of the year. Our help center has more details on how to participate in free product listings and Shopping ads. – Read more