The Beginner’s Guide to Google Analytics Customizations

Google Analytics is arguably one of the most powerful web analytics applications. It provides insightful data to make it easier for you to understand your website better.

You can easily track and analyze crucial data that lets you see how your website is performing, what’s working and what’s not, and how you can optimize the site and the content for your audience. Plus, it’s totally free!

Easy to see why nearly 50 million websites trust this robust application.

Now, how would you feel if we say you still haven’t unlocked the full power of Google Analytics, even if it’s already installed on your site?

Shocked?

There’s no doubt that Google Analytics is a powerful tool. But you can get more data to optimize your business if you add a few Google Analytics customizations. In other words, you’ll have better campaigns and business decisions. 

The only catch is that you’ll have to use them correctly. 

Why Google Analytics Customization Is So Important

When you run a blog or website, you have questions—lots of them. Google Analytics simply helps answer them.

For instance, you may want to know how many website visitors you have, where they live, how your website appears on mobile phones, or which websites send traffic to your site. Or you may want to find out how effective your marketing tactics are, the kind of blog content your visitors love the most, or which pages on your website are most popular. – Read more

#GoogleAnalytics

7 Easy Steps to Install Google Analytics in WordPress

Do you ever wonder how your website is performing? How many people visit your website? What the conversion rates are? What your bounce rate is? You and millions of other people. That is why Google Analytics exists. 

Knowing your website’s stats is important. If you’re running a business, analytics is something you need to know. Seeing the strengths and weaknesses of your website can help you turn things around and make sound business decisions. The best way to get all of this information in one place is via Google Analytics. 

Google is the #1 search engine in the entire world, so you can trust that the analytics they offer are based on the unfathomable amount of data they collect daily. And if that’s not enough to convince you, it’s also free. You get in-depth detail about the people who visit your website so that you can better strategize what is best for your business. 

There is a lot to this software, so you may feel overwhelmed at the amount of information housed in your Google Analytics profile. However, do not let the fact that it has a learning curve let it stop you from using it because the benefits are enormous.

Why Installing Google Analytics in WordPress is Worth It

Knowing what your users want and what their habits are is vital for the success of your site. When using Google Analytics, you can track and understand what your customer/website visitor is doing and other things you may never have even thought about. 

Imagine knowing exactly what people want when they come to your website and giving it to them. Imagine providing an excellent experience to nearly everyone that lands on your page. Google Analytics, when used correctly, has the power to give these things to you. There is so much you can do with it. 

Here are some of the reasons why you should install Google Analytics on your WordPress site. 

It’s free.Read more

#GoogleAnalytics #WordPress

6 essential Google tools for website SEO

6 essential Google tools for website SEO

The top six Google tools to help grow your website SEO score

Building a website has never been easier than it is today. However, building a successful website is getting harder and harder in a highly crowded space, especially when considering the importance of website SEO (search engine optimization).

While choosing the best web hosting for your website will go a long way to helping you succeed, there are numerous  other tools you should be make use of, and Google’s toolkit is a great place to start. 

In this article, we look at six of the best Google tools. If you’re not already taking advantage of them, it might be time to change the way you work. 

1. Google Ads

If you’ve ever searched for something on Google, you will know what Google Ads look like. Usually, the first one or two results are sponsored listings, which basically means that they are ads. Since these are the first things people see when browsing a particular search term, there’s a decent chance that they will click on one and navigate to the advertiser’s website. 

Of course, this isn’t free, and it can cost quite a bit if you don’t know what you’re doing. But learn how to run effective ads, and you will soon be driving a decent amount of traffic to your website, no matter your budget.

2. Google Analytics

When you own a website, it’s important to understand how it’s performing at all times. It might be that you’re suffering from a high bounce rate, but don’t know why. Or perhaps you’d like to know what your main traffic sources are. Whatever information you’re looking for, Google Analytics can help. 

To get started, you will have to link your website to your analytics console. There are a few ways to do this, but the easiest is to paste a small code snippet into your website source code. Google provides a full tutorial on how to do this. 

Once you’re connected, you will be able to access your analytics portal, where you will find information on everything from visitor demographics and source to your most popular content. And as you can imagine, this information is extremely useful for making future business decisions. – Read more

Introducing the new Google Analytics

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical.

But with major shifts in consumer behavior and privacy-driven changes to longtime industry standards, current approaches to analytics aren’t keeping pace. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult to get a complete view of the customer and derive insights from their data.

To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year. It has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data. The new Google Analytics will give you the essential insights you need to be ready for what’s next.

Smarter insights to improve your marketing decisions and get better ROI

By applying Google’s advanced machine learning models, the new Analytics can automatically alert you to significant trends in your data – like products seeing rising demand because of new customer needs. It even helps you anticipate future actions your customers may take. For example, it calculates churn probability so you can more efficiently invest in retaining customers at a time when marketing budgets are under pressure. We’re continuing to add new predictive metrics, like the potential revenue you could earn from a particular group of customers. This allows you to create audiences to reach higher value customers and run analyses to better understand why some customers are likely to spend more than others, so you can take action to improve your results.

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Churn probability in the Analysis module

With new integrations across Google’s marketing products, it’s easy to use what you learn to improve the ROI of your marketing. A deeper integration with Google Ads, for example, lets you create audiences that can reach your customers with more relevant, helpful experiences, wherever they choose to engage with your business.

The new approach also makes it possible to address longtime advertiser requests. Because the new Analytics can measure app and web interactions together, it can include conversions from YouTube engaged views that occur in-app and on the web in reports. Seeing conversions from YouTube video views alongside conversions from Google and non-Google paid channels, and organic channels like Google Search, social, and email, helps you understand the combined impact of all your marketing efforts.

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YouTube Engaged-view conversions in Analytics reports

Businesses taking part in the beta are already seeing benefits. Vistaprint, responding to rapid changes in their business at the start of the pandemic, was able to quickly measure and understand the customer response to their new line of protective masks. And Jeff Kacmarek, Vice President of Domino’s Pizza of Canada, found that “linking the new Google Analytics to Google Ads enables us to optimize around the actions that matter most to our customers, regardless of how they interact with our brand.”

A more complete understanding of how customers interact with your business

The new Analytics gives you customer-centric measurement, instead of measurement fragmented by device or by platform. It uses multiple identity spaces, including marketer-provided User IDs and unique Google signals from users opted into ads personalization, to give you a more complete view of how your customers interact with your business. For example, you can see if customers first discover your business from an ad on the web, then later install your app and make purchases there. – Read more