6 essential Google tools for website SEO

6 essential Google tools for website SEO

The top six Google tools to help grow your website SEO score

Building a website has never been easier than it is today. However, building a successful website is getting harder and harder in a highly crowded space, especially when considering the importance of website SEO (search engine optimization).

While choosing the best web hosting for your website will go a long way to helping you succeed, there are numerous  other tools you should be make use of, and Google’s toolkit is a great place to start. 

In this article, we look at six of the best Google tools. If you’re not already taking advantage of them, it might be time to change the way you work. 

1. Google Ads

If you’ve ever searched for something on Google, you will know what Google Ads look like. Usually, the first one or two results are sponsored listings, which basically means that they are ads. Since these are the first things people see when browsing a particular search term, there’s a decent chance that they will click on one and navigate to the advertiser’s website. 

Of course, this isn’t free, and it can cost quite a bit if you don’t know what you’re doing. But learn how to run effective ads, and you will soon be driving a decent amount of traffic to your website, no matter your budget.

2. Google Analytics

When you own a website, it’s important to understand how it’s performing at all times. It might be that you’re suffering from a high bounce rate, but don’t know why. Or perhaps you’d like to know what your main traffic sources are. Whatever information you’re looking for, Google Analytics can help. 

To get started, you will have to link your website to your analytics console. There are a few ways to do this, but the easiest is to paste a small code snippet into your website source code. Google provides a full tutorial on how to do this. 

Once you’re connected, you will be able to access your analytics portal, where you will find information on everything from visitor demographics and source to your most popular content. And as you can imagine, this information is extremely useful for making future business decisions. – Read more

Google Ads New & Improved Match Types. Goodbye BMM!

Google Ads New & Improved Match Types. Goodbye BMM!

Google recently announced the next evolution in its Keyword Match Types. In February 2021 we said “goodbye” to BMM and “hello” to the new & improved Phrase Match Type. In addition, Exact Match is more powerful and predictable, and Broad Match now considers more signals which should reduce the number of irrelevant search queries. Over the past few years Google has accelerated the pace of change to keywords. In exchange for taking away the control that Match Types once offered, Google continues to push solutions with better automation to help make decisions in auctions for advertisers. Today we explore what these changes mean and what you need to do about them. 

What’s changed to Match Types?

Overall, Google has made 3 changes to simplify Match Types:

  1. Broad Match Modifier (BMM) is dead. This is being absorbed into an evolved version of Phrase Match.
  2. Exact Match becomes more predictable. Similar to how it used to be.
  3. Broad Match should now deliver less irrelevant search queries due to the addition of new signals intended to deliver better relevance for the advertiser and user.

What does this mean?

Long term, Less time managing keywords. Short term, you’re going to be busy restructuring

Both BMM and Phrase tend to cover some of the same use cases. By sunsetting BMM, it makes accounts easier to manage. Long term, it will require a shift in Best Practice from the use of BMM to Phrase Match, so we’ll probably be spending most of the first half of 2021 restructuring accounts to accommodate these changes.

How will Phrase Match change?

Let’s explore the example that Google provided us. If you are currently targeting +moving +services +NYC +to +Boston as a Broad Match Modifier keyword you may appear against the search query “moving services NYC to Boston”. What’s annoying about BMM for this example is that it can also target “moving services Boston to NYC”. Obviously the intent is completely different here as it’s the opposite direction. This could serve irrelevant ads which reduce performance efficiency.

Of course, you should have the correct account structure and negative keywords in place to eliminate this with BMM. This creates granular approaches to accounts and ultimately gives advertisers a lot of control which Google thinks breeds bad practice for effective automation.

To combat this, the updated Phrase Match will continue to respect the word order which means much simpler account setups.Google Ads Help Keyword Match Types

Credit: Google Ads Help, 2021

With Phrase Match in the above example, the direction in the keyword will match the search query with the same intent. Here’s some more examples that Google has highlighted will take place after this update:Google Ads Help Keyword Match Types

Credit: Google Ads Help, 2021

Broad Match becomes more relevant

It’s a slight change, but it’s pretty impactful for Broad Match. Historically, Broad Match has always been “too broad” which would sometimes see advertisers targeting irrelevant search queries. This update will add in additional signals within the match type criteria which should improve both quality and relevance of the search queries.

An example of one of the signals is the Landing Page. Landing Pages will now be used as a sign to better qualify the relevance to a given search query. Think of it almost like how Dynamic Search Ad targeting acts today – without the dynamic ads.

Exact Match is more powerful

Google is making changes to Exact Match too by making it more precise. Other Match Types, or even close variants with a higher Ad Rank, will no longer compete with a query that is identical to the Exact Match. Put simply, search queries that exactly match the Exact Match keyword will always be preferred over other Match Types and variants. This is definitely a good thing. – Read more

#GoogleAds

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7 Tips For Writing An Irresistible Native Ad Headline

7 Tips For Writing An Irresistible Native Ad Headline

Writing native ad headlines can sometimes be more difficult than you initially expect because they require more precision than the regular PPC ads you might already be familiar with. Luckily, there are some things you need to remember that will help you make your native ad headlines stand out. Hence, here are the seven tips for writing an irresistible native ad headline.

#1 Be Concise and Get to The Point

First and foremost, you need to be concise and get to the point right away. As stressed by How To Create Thumb-Stopping Social Ads, it’s important to make your ads look organic, and if you put too much text into them, they will definitely stand out more than they should.

Write a headline that you like. Then, write another one based on the first one, but make it shorter. Strip it down to its basic and most important elements to make it concise and really get to the point of the message you want to convey to your target audience.

#2 Focus on The Audience – Not the Product

Some marketers believe that an ad should focus on the product and try to sell it as effectively as possible. But if you do that, you may start forgetting about the audience which can make your native ad headline too sales-y.

As Harper Donovan from the writing services reviews site Online Writers Rating puts it, “It’s really about finding a balance between the promotional and the valuable aspects of your ad. You need to sell your product – but you also need to do it in a way that doesn’t look like you are only worried about money. That would make it quite unappealing to your potential customers.”

#3 Tell Your Story Through Emotions

Telling your story through emotions is one of the best ways to incorporate both storytelling and branding into your native ad headline. Using emotions will help you connect with your audience better as well as keep their attention quite well.

You need to choose a particular mood for your ads and then stick to it. Do you want it to be inspiring or motivational? Shocking or provocative? Friendly or playful? Once you understand which direction you want the ad to take, you will be able to focus on emotions much better and use them more effectively. – Read more

#AdCopy #WritingAds #GoogleAds

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How to Achieve Success With Google Ads

How to Achieve Success With Google AdWords

Google Ads is an internet marketing platform developed by Google. It’s where advertisers bid on keywords to display short, contextual ads, service offers, product listings, and videos within search results. It can also place ads on websites, on social media, and on mobile applications. It lets website owners show up in search results for particular key phrases. You can achieve success with Google Ads.

To get a high placement in words, it’s best to know how the system works. When someone searches for something using a keyword, a bidding war breaks out between website owners who want to reach the top position in words. The highest bidder then gets the top slot in the Google search results for that searched phrase. The second highest bidder follows and so on.

To keep your ads at the top of the list, you need to have a good quality score. You can check your quality score online through the management tools. A high-quality score always means higher bids and click through rates. It also means more people are clicking on your ads, resulting in increased sales. So the goal is to get a high-quality score so that you can maximize your conversions.

Another important aspect of achieving high up results is to perform proper keyword and audience research. Keyword research is the process of selecting words people might search for a given product or service. Through audience research, you can determine which keywords will attract more viewers. Doing the correct research will give you an idea of what your target audience wants to see when they’re searching for a given term.

A great part of doing good keyword research is finding AdWords keyword planner tools. A keyword planner tool allows you to find keywords that will be successful in your ads. The tool will also provide you a list of competing AdWords, how much each keyword is worth, and other useful information. You can save this information to a text file so you can reference it for your next AdWords campaign. Doing good keyword research is critical if you want to maximize your advertising spend.

Finally, your AdWords campaign should be tracking constantly. Google offers a free Google Analytics account, which allows you to track your AdWords campaigns. If you don’t already have Google Analytics installed on your website, you can go to Google and sign up for their free account. Google Analytics is absolutely crucial to achieving success with your AdWords campaign.

Google AdWords is an internet marketing platform developed by Google, in which advertisers bid for positions to display short keyword-rich ads, product offerings, service offers, or video clips to website visitors. It may place ads both on search results and on non-search sites, on mobile applications, and video. In order to be eligible as an advertiser, you need to have a valid e-mail address and an active PayPal account. Google AdWords uses your PayPal account as it’s payment processor. When the campaign starts, you will be given an ad template with the option of changing the text and link of your ad. – Read More 

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Does Your Google Ad Spend Buy Better SEO?

Surely spending more on Google Ads will get you better placement in organic search also, right? That’s the claim that one Google sales representative allegedly made to a prospective client recently. But is it true that higher ad spend equals better organic results? Does your Ad spend Buy Better SEO?

Ever since Google Ads launched as AdWords on October 23, 2000, digital marketers have speculated that there must be a connection between dollars spent on pay-per-click (PPC) ads and performance in the free organic search results. Twenty-one years later, it’s still a common question that clients ask: “Can I buy better organic search performance by increasing my ad spend?”

The answer is, unequivocally: “No.”

Google Ads spend does not affect organic search performance in any way. Nor does participation in or purchase of any Google product from GSuite to the $150,000-per-year Google Analytics 360.

In Google’s words:

“While advertisers can pay more to be displayed higher in the advertising area, no one can buy better placement in the search results themselves.”– Google

“Search listings are free, and no one can pay for a better ranking, because Google is committed to keeping our search content useful and trustworthy. … Running a Google Ads campaign does not help your SEO rankings, despite some myths and claims.”– Google

To many, it seems like a logical connection: Giving Google more money should come with fringe benefits. But Google’s product isn’t search results, it’s the attention of human searchers. The search results are just bait to lure the searchers to Google so their attention can be sold to the highest Google Ads bidders. 

Searchers will only continue to give their attention to Google freely if Google’s search results are relevant and unbiased. Therefore, it’s in Google’s best interest to keep a distinct separation between church (organic results) and state (paid results).

It’s such an important aspect of Google’s business model that Googlers in all roles are educated about that separation when they’re hired — including, in theory, the errant sales rep. – Read more

#BuyBetterSEO?

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How Does Google Shopping Work?

One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity.

Google Shopping is the umbrella term covering the different tools and programs that Google provides to help online stores reach shoppers. But how does Google Shopping actually work?

This guide will demystify the ecosystem that is Google Shopping and help you navigate the various programs and opportunities Google offers your business.

What is Google Shopping?

Google Shopping refers both to Google’s comparison shopping network and to their advertising platform. Since the same term is used to refer to both, it can get a little confusing. Here’s how it works:

Google Shopping: The Comparison Shopping Engine

When we refer to Google Shopping, we’re actually talking about two interconnected platforms. One is Google’s comparison shopping engine (CSE).

Googles comparison shopping engine, Google ShoppingGoogle’s comparison shopping engine.

Here, shoppers can search for any product and compare prices and models from various sellers. From a product listing, shoppers can click through to the merchant website. Or they can check out directly on Google if the product is eligible for Buy with Google. This feature lets shoppers complete the entire purchase process without ever leaving Google Shopping.

Essentially, this part of Google Shopping works as a product research and discovery hub, with many tools and features available to smooth the path to purchase.

Google Shopping: The Advertising Platform

The other side of Google Shopping is the search engine’s advertising platform.

Google Shopping ads appearing in the right hand corner of search resultsGoogle Shopping ads appearing on the Google search results page.

Shopping ads display product details—image(s), star ratings, promotions, local availability, and more—to customers across Google domains. These ads appear on relevant searches on Google, as well as relevant pages on partner sites and Google properties like YouTube and Gmail.

Google Shopping ads uses a cost-per-click (CPC) model (also known as pay per click), which makes it an affordable way to drive traffic to your store. Since you decide how much you pay when a shopper clicks on your ad, you can optimize your advertising strategy to maintain low costs while driving sales. The ad platform also provides you with a lot of control over when and where your ads appear (more on that later).

Organic search traffic takes a lot of time, effort, and luck to build, especially for ecommerce. Google Shopping gives you a shortcut to reaching relevant shoppers with your product all across the internet.

How to Set Up Google Shopping

There are two steps you must take before you can use any Google Shopping program.

First, you must sign up for a Merchant Center account. The Merchant Center is the beating heart of Google Shopping. This is where you’ll add and manage your products, set up tools and programs, and track product performance.

Screenshot of the Google Merchant Center dashboardMerchant Center allows you to add products, manage tools, and track performance.

Signing up for Merchant Center is very easy—all you have to do is enter some basic information about your business.

Once your account is created, you’ll need to verify your website. You can do this in one of two ways: through an existing Google product installed on your website (such as Search Console or Analytics) or by adding a specific tag to your website’s code. This allows Google to ensure the store belongs to you.

Once you’ve verified your website, you’ll have access to all the features of Merchant Center. Your next step is to add your products. The video below provides a rundown on how to do this.

Basically, you have three options for adding products to Merchant Center:

  • Upload each product manually. With this option, Google guides you step-by-step through manually adding product details. This can be effective if you only have a few products, but it’s time-consuming if you have a large catalog.
  • Create a product feedYou can either do this in Google Sheets or upload an existing product feed in spreadsheet format.This spreadsheet will contain all the key details about your products and act as a database for Merchant Center.
  • Sync your product feed from another sourceScheduled fetches and the Merchant Center Content API are two ways to automatically grab your product data from existing databases (either on your website or with a third-party service like Sellbrite). If you want to really hit the “easy” button, Sellbrite removes the complexity of uploading products to Google, by integrating with Google’s Content API. This allows merchants to easily manage which products they want available on Google from within our apps.

This product data will power everything else on Google Shopping, such as where your listings and ads appear and what details are displayed. Be sure to follow best practices for structuring your product data. Most importantly, be thorough! The more details you include, the easier it will be for shoppers to find you.

Once you’re set up in Merchant Center, it’s time to start selling and promoting your products through Google’s many Shopping channels.

To learn more about setting up Google Shopping, check out our step-by-step guide.

How the Google Shopping Ecosystem Works

Once you’re set up in Merchant Center, you’ll have access to a number of programs. Think of these programs as parts of an ecosystem. They have individual functions and benefits, but, when used together, they enhance your collective Google Shopping performance.

Most of these programs are free to use, and all of them are designed to help you attract traffic and increase conversions. Here’s what you need to know to get started:

Surfaces Across Google

This program makes your product listings eligible to show up across Google properties, such as Search, Shopping, Images, and Lens. While Search and Shopping are certainly the most lucrative of these properties, Google continues to experiment and expand their product listing placements.

Example of Google Shopping ads appearing in Google ImagesExample of product listings displayed on a Google Image search, via Surfaces Across Google.

It should also be noted that Surfaces Across Google is a prerequisite for Shopping Actions—one of the best Google Shopping programs available (more on that later).

Surfaces Across Google is easy to set up and completely free to use. In Merchant Center, go to the Growth tab. There, you’ll see the option to enroll in Surfaces Across Google.

You’ll need to upload your product data (as well as tax and shipping information), but you can use your existing product feed for this. Once you’ve completed this step, your products will be eligible to appear on searches across Google. – Read more

7 Google Keyword Planner Hacks You Need To Know Today

My Post (9).pngAny marketeer in the world who wants to grow their business is aware of the Google Keyword Planner tool provided by the tech giant Google. It was earlier called Google Keyword Tool. Millions of people around the world use google and they have a vast audience. People use Google to decide what to wear, where to go, and most importantly what to buy. It allows you to be seen by customers via well-timed ads from the moment they start searching for the things you or your business offers. It does not matter whether the ads appear on a mobile or on a desktop, as long as the customer finds the ad relevant to their search. Although most of us have heard of it, not many of us actually know how to use google keyword planner to bring in ideal customers.

The Google Keyword Planner provides a host of services, such as :

  • Increasing Website Traffic

It allows you to drive online sales, bookings, or mailing list signups via their ads.

  • Increasing the number of phone calls:

The number of customer calls are sure to increase with ads that provide your phone number and a click to call button.

  • Increase shop visits

Via their well-placed business ads that provide the Google map facility, you will find more customers at your door interested in buying what you provide.

The Google Keyword Planner tool has a bad reputation since Google removed the feature to see a concrete monthly search volume. The data now seems to appear very vague and shows an unclear range, that does not help in customer analysis. You can get this feature back if you run an AdWords campaign but that costs a lot of money and not everyone has that kind of advertising budget.

Many people have advised to stop using Google Keyword Planner because of the above reasons. However, this should not stop you from capitalizing on the Google Keyword Planner because it still has some amazing features which can be capitalized by SEOs.

Through this article, we will look into how to use Google Keyword Planner efficiently. I will also provide some amazing hacks that will help you in getting back the exact search volumes.

So let’s get started.

  1. How to unlock exact Key search volumes.

Google is extremely reluctant to show exact Key search volumes and this is one of the main reasons many seasoned SEO managers have boycotted the tool. Let’s understand this better with an example. If you take a look at two keywords (SEO services and SEO consultants)  on the Google planner tool, you will see that it provides a range of the search volumes i.e 10K – 100K  instead of an exact number.

However, if you search the same keywords on Ahrefs Keywords Explorer, you will notice that the ‘SEO services’ keyword gets more traction than the other.

I will show you two ways how you can do that.

Method 1 – For max CPC analyze the estimated expressions.

You can start by manually adding a ton of keywords in the “Get search volumes and metrics” tool. You can also check the keyword ideas view, which provides similar suggestions and include them in your plan. Be alert and select the “exact match” option when it is prompted.

Now go to the keywords view and in their drop-down menu, keep the max CPC target as high as it can go. Now if you see the impressions column, you will get an estimation of the number of impressions your particular ad will get in that particular month if you use those specific keywords.

Since you have kept the max CPC target as very high, the real monthly search volumes will be very near to the exact monthly search volumes shown in Ahrefs keyword explorer.

It is just one of the many ways of gauging search volumes and is in no way definitive.

Method 2. Install Keywords Everywhere

Keywords everywhere is one of the many Chrome extensions that Google provides. It adds CPC and search volume to all the sites that you use such as YouTube, Amazon, Google, etc. It is also available on Firefox which is an added benefit.

Although it adds a lot to the search volumes, extracting this data is very hard. You can use XPath Code and the Scraper Chrome Extension to export this data. Although the data is not definite but it is a lot better than the data you would get by normally using the Google Keyword Planner tool.

  1. Adding Keyword ideas for ten terms all at once to the  Keyword Planner tool.

Anyone who has been a regular user of the Google Keyword Planner tool knows that you cannot add more than ten keyword ideas. However, I will provide you a way to get past that hurdle.

The solution is very simple. You just need to add these multiple keywords one by one and not all at once. You can add these keywords in your plan by selecting thé option of “select all ” in the checkbox and then “add to plan”.

So if you want to add all the 743 suggestions of the keyword SEO, you just “select all 743” and “add to plan”. And voila it is done. It was not a hassle at all.

Under keywords, you will find the historical metrics tab. You just need to click on it and you will see that all 743 suggestions have been added to your plan. They have also been de-duped in order to remove identical keywords. The list appears in alphabetical order by default, but you can change it according to your needs.

  1. Take inspiration from the keyword ideas provided by your competitors.

As you know Google Keyword Planner has the ability to generate suggestions for keywords using only a URL.

So what you can do is go ahead and copy their URLs, paste in and select “Entire site” from the provided drop-down.

You might end up finding a couple of keyword suggestions, pertaining to their brand. You can just use the filter to leave them out.

Filter > keyword text > brand name

You can also choose the “this page option” if you are interested in searching for keywords for a particular blog post or social media page.

Some might call it stealing, but at the end of the day, it is more like spying on your competitors to get your hands on some good keyword suggestions.

  1. Look for the questions that the public is asking.

Any SEO person or marketeer is interested in knowing what kind of questions the audience is asking. This allows them to gauge the market reaction and try to shape their services to the needs of the audience. Tools like Free keyword search and Answer the public is widely used by everyone for this purpose.

However, instead of using a separate tool for this, you can tune the keyword planner to perform the same functions.

In the checkbox, you need to filter the keyword and enter any one of the following: what, why, who, when, how, where.

Filter > keyword text > contains > [who,what why, when, how, where]

You need to do this for all the 6 suppositions, after which you will get an elaborate number of suggestions for these questions. You can also filter out these questions based on the needs of your search. I would advise you to create an ad group for these questions. It will become a lot easier to export these questions into an Excel file or a Google Sheets file if you want to.

If we still consider the keyword “SEO”, then some of the questions that might be added to your plan will be as follows:

  • What is SEO?
  • How many SEO tools are there? etc

The Ahrefs Keywords Explore also provided the same results when the seed keyword ‘SEO’ was searched.

  1. Use Page Bid to look for meaningful keywords.

Google Keyword suggestions are very helpful but the efficiency is lost when you end up filtering out the suggestions that are not important to your business. It takes a whole lot of time. It gets irritating when you realize you have to remove hundreds and thousands of keywords manually.

So what to do? I recommend you make the use of the “Top of page bid (high range)” column. But what is that? Google’s definition is that it displays the” higher range of what advertisers have historically paid for a keyword’s top of page bid.” It depends on the location and the settings. It is very similar to AdWords, but it is very beneficial.

This data shows that if advertisers are up for bidding on a particular keyword, it means that they have had good sales from that keyword. Any Keyword, that can convert cold leads to sales, is worth looking into and adding to your plans. You should always sort the keywords from high to low in order to understand which keyword has the highest demand. You can do this by sorting the column header. One bonus tip is to sort the data in ascending order to find informational search terms for blog posts or social media pages. Another pro tip would be to search for the keyword on Google and have a look at the businesses that are using those keywords to advertise their products.

  1. Modify your search volume ranges to the city level while targeting nearby localities.

You have realized by now that the maximum of Google Keyword searches are not capable of telling you the number of people searching for that particular term in that locality, state, or area. You can only view search volumes for an entire country. This kind of data is vague and does not provide proper marketing strategies to the local SEO.

Local SEO helps businesses promote their products and services to local prospects and customers. To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.

Let’s take an example of a Google keyword like a plumber.

Let’s begin by employing the first hack i.e using impressions. By doing this you will get an approximate number of thirty thousand impressions in thirty days. However, this data is on a pan-US basis. Now if you add a Los Angeles location filter you will know that around 12k people have searched for the word plumber. – Read more

5 Ways To Use Google’s Keyword Planner in Search

My Post (4).pngIn today’s connected world, there are few things more important than having the right impact online. To attract as many potential customers and leads as possible, you need more than a great website or online store. You also need a solid place in the search results.

Getting to grips with SEO is challenging when algorithms and consumer trends are constantly changing. However, tools like Google’s keyword planner can push companies in the right direction.

Today, we’ll introduce five ways to use the Google keyword planner to transform your SEO strategy and strengthen your online visibility.


1. Finding Lucrative Keywords

Perhaps the most obvious way to use Google keyword planner is to discover keyword ranking opportunities.

Most business leaders and marketing professionals know that they need to optimize for the right keywords to find customers via search.

Even as the search engine algorithms continue to evolve, keywords remain an essential part of both SEO and PPC.

Google keyword planner (formerly the Google Keyword app) helps businesses track down terms and phrases they may not have considered before. All you need to do is enter a “seed” term into the search bar in the keyword planner. Google will then deliver some high-performing keyword suggestions.

For every keyword suggestion you get from Google keyword planner, you also get other valuable information, including competition levels, low and high-range bid, and more. You can use up to ten seed keywords at a time to strengthen your search.

2. Explore Search Volume and Forecast

One of the reasons why Google keyword planner is a particularly popular tool for SEO is that it goes beyond giving basic suggestions. When you get a list from this service, you can dive deeper into the background of each keyword, determining which are difficult to rank for, which are too expensive, and so on.

To see the metrics of your keywords, type a word into the search bar, and click Get Started. This should take you to the Forecasts section of the service.

Here, you don’t get any keyword suggestions. What you’ll see instead is how many clicks and impressions you might expect if you ran an ad for your keyword on Google Ads (PPC).

Google also shows you estimated costs, click-through rates, and cost per click. Obviously, while this data aims to support PPC advertisers first-and-foremost, it’s great for SEO too. Looking at the historical metrics tab will show you which terms deliver the best results long-term.

3. Conducting Competitor Research 

To excel in any industry, you need to understand both your customers and your competitors. Understanding your customers is a long-term process that requires constant surveys, polls, and analytics. Learning about your competition can be a little easier – if you have the right tools.

Google keyword planner is a fantastic solution for competitor research. The service works by giving you keyword suggestions based on a seed work, or an URL. This means that you can put the URL of a competing company into the generator and see which words they’re ranking for.

Grab an URL from a competing company and choose the “Entire Site” option to see which terms are generating the most organic traffic for that company. This allows you to discover terms that you might not have tried to rank for before.

At the same time, you might find that your competitors are missing out on some terms and phrases that you’ve already found. This is a chance for you to get ahead of the curve, or appeal to a niche that your competition can’t touch.

4. Building Audience Insights

As mentioned above, you need to know as much as possible about your audience – as well as your competitors. Learning about your audience often means speaking to your sales team, listening to your clients when they leave reviews, and assessing crucial metrics.

However, research with a tool like Google keyword planner can also help you speak your customer’s language.

It’s easy to get caught up in your own language as a business owner. You forget that certain professional terms and phrases might not be as familiar to your audience as they are to you. Google’s keyword recommendations show you what your audience is searching for.

By entering a basic keyword or “seed term”, you get a list of suggestions or questions that people are actually entering on Google.

You can even build on what you learn with external tools like Answer the Public. The more you learn how to speak your audience’s language, the easier it will be to connect with potential leads and customers. – Read more

New Google AdWords Ranking Formula

My Post (18).pngBefore we indulge in the source of the Google Adwords ranking formula, let us understand what it is and how it is laid out for the maker.

Google Adwords helps you to put your idea or the idea of the product out to the people. It helps you to gain the reach of the audience by placing your products and displaying them with the use of customized ads. These ads are perfect and help your business to rank on the top as well because they are posted everywhere on the screen, even when you are browsing through your mobile.

Why it helps your business?

Here is how you can use Google Adwords for your business.

  1. We know that gathering the attention of your clients can be difficult, but with Google Adwords, you can do that in a single click.
  2. There are fully customized ads that you can use for your business. It can help your business to build the brand name that you want.
  3. There are a lot of types through which you can source out your ads. There are display ads, promotional ads, etc. which can help you to benefit your business.
  4. You can stop wasting your time, money, and effort into useless things. These Google Adwords can help you to change the way through which you see business and even target the lead customer through which it can power through and manage the business name.

The whole Google AdWords ad rank formula has changed!

Now coming to the main context of this article, the Adrank of the Google Adwords that are laid out are the critical component for a business to be out there in the market. With the help of these fantastic rankings of these AdWords, you can have your ads displayed with the help of SERP and also have the cost per click luck. Google recently has announced the change for the Google Adwords ranking statement, and we are yet to find out if it works or not. And it is a massive step into which the whole algorithm for the ads which are calculated, and you should pay attention to the source since it can help your business to rank and source out as well.

How is Google Adwords ranked on the use of SERP?

What is Adrank, you might ask. With the use of the new ad rank formula, your ad can rank to the top with the intent of your business. Competing ads that are stated are rated according to the level of their performance. Here is how the basic concept is worked out here.

  • The whole of the Google ad rank formula is done with the help and the calculation of the CPC bid, which is there, and the quality score management too. The preceding figure helps you to understand where and how your ad will rank and in what way also.

How does the new Adrank impact your CPC?

The new ad rank calculation plays a massive role in the management of the cost per click formula or the CPC bid for your ad. This means that your competitors pay when someone clicks on their ads and as you can see, here is the primary example through which it is worked out.

  • The price that you have is based on the following. It can help you to manage the ad rank of the person or the competitor who is based below you. Then you have to divide the whole with your quality score too and then a unit of the pricing that is laid out.

The whole of the quality score and ad rank are calculated with the help of this formula, which is sourced out. The CPC bid is what you are willing to pay, and at the same time, you won’t be charged for the same too. You need to understand everything or the type of bidding your competitor has to get and then fix a CPC for your ad. If you want your ad to rank, then the CPD bid for your ad will help you to do so.

What has changed with the Google Ad rank?

To calculate ad rank, Google has managed a big change in this vast sphere. The announcement was terse and brief, but it has been distributed to get the best and the source of the investors too. There are ad extensions that are handled with the use of the SERP search source for your ad work ranking. There are sponsored ads that are there on the SERP and binged on the ever farther. Unfortunately, when it comes to the source of the advertisers, then they are lazy with the whole process, and this is why the ad extensions are made to the cause. – Read more