How to Optimize Facebook Lead Ads for Success: Guide for 2021

Facebook lead ads are one of the most powerful lead generation techniques out there.

Not only do they help you learn more about your audience, but they also help you to connect with them, and even make sales.

But despite this potential, Facebook advertising can easily drain your budget and fail to deliver a return on investment if it isn’t done with purpose. This is why it’s important to forget about ‘pay and spray’ strategies and optimize your Facebook lead ads for success.

In this best practice guide, we’ll show you how to improve your Facebook lead ads to make sure they’re achieving your goals, and we’ll share some of our most successful lead ads examples.

When it comes to Facebook ads optimization 2021, look no further than these tips to set you on the right path.

Facebook lead ads basics

If you’re reading this blog, you probably already know—or think you know—how to make Facebook lead ads.

But if your Facebook lead ads aren’t working as well as they should, then you’ll need to take a step back to the basics.

Optimizing Facebook advertising is not as simple as improving on what’s there. It involves taking a step right back to examine the goals that made you create the campaign in the first place.

Lead ads are good for the following marketing objectives:

  • Lead generation techniques: Capture customer details like email address and phone number to use for promotional purposes.
  • Market research: Simply ask your audience anything you want to know about them – directly. Offer them a valuable incentive in exchange for the info.
  • Customer feedback: One of the best ways to collect feedback is directly from your audience. Lead ads are an excellent method.

As you can see, while Facebook lead ads could potentially be used to increase sales and promotions, the main purpose is to get more personal with your audience in-platform.

If you’re not getting the results you want, it’s time to re-examine your goals and purpose. – Read more

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How to Make a Great Facebook Ad (With Examples)

There is so much content flying around on the internet that it’s challenging for brands to stand out through all the noise. When you post something, you never know if it’s reaching the right audience at the right time.

If only there were a way to reach people with characteristics of your ideal audience across a platform that hasover 2.7 billion users.

Oh wait, there is.

Facebook is no longer just a tool for seeing what your grandma is up to. (She’s doing fine BTW; she won $18 at bingo yesterday.) Facebook ads are a goldmine for marketers—if they’re used strategically

How Do Facebook Ads Work?

Facebook ads work by cutting through the noise and showing your ad on Facebook users’ news feeds. Based on Facebook’s database of profiles and the targeting parameters you set, Facebook will serve your ad to someone who fits your target audience. 

There are four main elements that make up a Facebook ad:

  • Title: This is the name of the ad campaign.
  • Visual: The still image, video, or carousel of images you want to display.
  • Copy: The written text alongside your visual.
  • Call To Action (CTA): What you’re inviting the audience to do (and the page where they land).

The ads tool also includes a variety of audience segmentation features. You can target by the traditional demographics such as age or location. You can dive in even further to get more specific characteristics such as level of education, job title, or income. 

(Currently running an ad that’s targeting millionaire ice cream taste testers. We just want to talk… and learn. 👀)

The magic is in the customization. With a database this huge and enough data to drill down to a hyper-specific group of people, Facebook makes sure you’re reaching your target audience and routing them to your site

What to Keep in Mind When Making an FB Ad

“Nothing successful ever came from a strategy with no goal,” said every marketer ever.

Before you run off and launch a campaign, you want to establish what your goals are.

Facebook Ads Manager allows marketers to choose one of three goals for their ad. The goals represent three different stages within the sales funnel:

  • Awareness: These ads let people know your brand exists and that you’re an option to solve their problems. Facebook optimizes these campaigns to reach as many people as possible. 
  • Engagement: These ads generate interest and preference with people who are already aware of you. Facebook will optimize these campaigns for the engagement metrics you define. 
  • Conversions: Conversion ads give viewers who are already interested that final boost to convert. Facebook optimizes these campaigns to convert as much as possible. 

You’ll also want to clearly define who your target audience will be. Blasting your content to anyone and everyone isn’t as beneficial as you’d think. The more carefully you define your audience, the more likely you are to choose the targeting parameters that help your ads reach them. 

Here are some of the options you can choose when defining your audience in Facebook Ads Manager: – Read more

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