Why are my open rates dropping?

If you see a sudden and dramatic drop in your open rates, don’t panic.

There could be an easily fixable solution behind those scary numbers. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success.

Nevertheless, lower open rates could signify a larger issue, whether it’s your marketing strategy or something as simple as an HTML error. In this episode, Alyssa and Melissa outline the questions every email marketer should ask themselves if and when their open rates drop.

Once you’ve answered a few key questions, you can start figuring out what’s causing the problem and stop an email catastrophe in its tracks. Or, better yet, figure out which issues are actual catastrophes, and which aren’t. – Read more

#EmailMarketing

How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes

Email is still the most effective tool at any digital marketer’s disposal:

  • Emails have the highest return on investment (Constant Contact).
  • Almost 80% of B2B marketers say email proves to be the most successful channel for content distribution (Optin Monster).
  • 60% of consumers admit to making a purchase as the result of a marketing email, while only about 12% admit to buying from social media (Optin Monster).

I could go on, but we all know what the data shows: Using emails in your marketing is almost always a good idea when done right.

Yes, you need a clickable subject line and effective copy. But before your recipients can get to all that, they need to see your email. Here’s how to make that happen.

Set up a separate domain

A lot of outreach campaigns get this first (and fundamental) step wrong. Outreach campaigns are often sent from a free domain like Gmail and Yahoo or the company’s main domain name.

Free email domains look unprofessional and spammy. Plus, “free” comes at a cost: You cannot control your access to it. A complaint or suspicious activity could lead to a free domain owner deleting the account. It also can make third-party tools that follow DMARC protocols inaccessible.

Using your company’s main domain can be a risk for other reasons. If your marketing emails are marked or reported as spam, your company’s internal emails can be affected too.

This guide outlines how to set up a custom email address using your hosting provider or Google’s Workspace (formerly G Suite). – Read more

#EmailMarketing