If you see a sudden and dramatic drop in your open rates, don’t panic.
There could be an easily fixable solution behind those scary numbers. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success.
Nevertheless, lower open rates could signify a larger issue, whether it’s your marketing strategy or something as simple as an HTML error. In this episode, Alyssa and Melissa outline the questions every email marketer should ask themselves if and when their open rates drop.
Once you’ve answered a few key questions, you can start figuring out what’s causing the problem and stop an email catastrophe in its tracks. Or, better yet, figure out which issues are actual catastrophes, and which aren’t. – Read more
Almost 80% of B2B marketers say email proves to be the most successful channel for content distribution (Optin Monster).
60% of consumers admit to making a purchase as the result of a marketing email, while only about 12% admit to buying from social media (Optin Monster).
I could go on, but we all know what the data shows: Using emails in your marketing is almost always a good idea when done right.
Yes, you need a clickable subject line and effective copy. But before your recipients can get to all that, they need to see your email. Here’s how to make that happen.
Set up a separate domain
A lot of outreach campaigns get this first (and fundamental) step wrong. Outreach campaigns are often sent from a free domain like Gmail and Yahoo or the company’s main domain name.
Free email domains look unprofessional and spammy. Plus, “free” comes at a cost: You cannot control your access to it. A complaint or suspicious activity could lead to a free domain owner deleting the account. It also can make third-party tools that follow DMARC protocols inaccessible.
Using your company’s main domain can be a risk for other reasons. If your marketing emails are marked or reported as spam, your company’s internal emails can be affected too.
Creating a successful website that brings in traffic can be tricky at times. However, it is completely doable, especially in 2021. There are so many opportunities that are yet to be explored.
As much as you can make a high-traffic website through a standard process of blogging and gaining traffic, there are some things you can do to eek out performance for such a website. After creating a 0-million visits/month website within 3 years, here are my picks of what to use and add to you blogging career to help take the breaks off any website.
Have a Trello Board
A Trello board is a must.
A Trello board is a board that you can use to add ideas and ‘cards’ to it. For websites, this could be:
Web development ideas
A Trello board is basically what is known as a sprint board, which is part of the AGILE methodology for project management. AGILE methodology is extremely good for tech companies, and those wanting to stay flexible and are able to do work in small chunks – for this reason, it is a great addition for websites to use Trello boards.
You could create great ideas naturally with your own nogging. However, what you can do is turbo-charge your ideas with the added power of a search engine marketing tool.
What this does is help you determine what are your best ideas, potential opportunities, and so much more.
In actual fact, I think it is an absolute necessity, of everything on this list, that you get a subscription to SEMRush, Ahref, or Moz.
Crawl using the likes of Screaming Frog
Crawling a website for errors is a good form of maintaining the health of your website for search engines. Most notable, I look for 4xx and 5xx in particular, especially for external links too (as if you link to a page that is now 404, it reduces the UX of your site). – Read more
With technology becoming increasingly digital and with changes in consumer attitudes and behaviour, we thought we’d take a fresh look at the benefits of email marketing for driving business to websites. In doing so, our analysis of the latest research shows that, as a marketing medium, it remains highly relevant. Here’s what we discovered.
1. The furthest reach of all channels
While social media has billions of active users, its marketing reach is still smaller than that of email. More people have email accounts than social media accounts and make more use of them. At present, there are 3.8 billion social media users and 4.1 billion email users.
2. Email marketing still generates the highest ROI
Email marketing has held the ROI top spot for quite some time and has yet to be surpassed by other forms of marketing. In fact, the latest data shows that the rate of return has increased in recent years, up from £32 for every £1 spent in 2017 to £42 for every £1 spent today. Almost three-quarters of online businesses believe email provides ROI which is either good or excellent.
3. Email boosts sales
The ultimate aim of email marketing is to increase revenue and there is much evidence that emails boost sales. While a quarter of social media users will click on an ad, only 30% of those report buying a product they have clicked on in the last month. That figure rises to 60% for email marketing. In the US, it is estimated that over 80% of consumers will buy as a result of seeing a product in an email, especially when it comes with a special offer.
4. Email drives customer retention
The increasing use of personalisation has made email the ideal channel for sending product recommendations and targeted special offers. Over 90% of users prefer companies who send emails that remember their preferences, interests and shopping habits and which provide relevant personal recommendations. This, in turn, has led email to drive customer retention, with 80% of businesses now using it as the primary channel on which to focus customer retention campaigns.
Importantly, sending email that engages customers is key to retaining millennial and Gen Z customers. Three-quarters of these users are likely to maintain brand engagement when they receive emails that have content they consider having value. This includes emails that arrive at the right time and which allow consumers to make bookings, watch videos, vote in polls or follow their favourite brands on social media. – Read more
To get your emails read, they first need to make it to the inbox. That’s why email deliverability is kind of a big deal.
If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability.
Whether you’re unsure how it impacts your email success, or if you’re just not convinced it’s that big of a deal, we wanted to help bring clarity to the sometimes puzzling topic.
Why email deliverability is a big deal
Reason #1: You want people to read your emails.
I know, this one is kind of obvious. Of course you want people to read your emails! But there’s a whole lot that goes into making that happen – and a big chunk of it has to do with email deliverability.
Unless you pay careful attention to the things that impact your deliverability, the basic goal of getting people to read your emails becomes extremely difficult to attain.
Plus, focusing your attention on email deliverability will help you achieve better open and click rates.
Reason #2: You don’t want to be labeled a “spammer.”
If people mark your messages as spam, that might cause your deliverability to take a dip. When you receive a spam complaint, future emails might end up in the spam folder, too.
Not sure if you’re sending spam? Here’s a telltale sign: you send email content that doesn’t align with what your subscribers expect to receive from you. Or, the majority of your email content is too promotional.
To avoid sending spam, set clear expectations for your subscribers about the email content you send. Then, deliver on that promise.
So, what should you do in order to reach the inbox? Follow some key email deliverability best practices. – Read more
Email is the single best platform for generating leads, nurturing customers, and making consistent sales.
I know… THE best? Really?
That’s a big claim.
But it’s backed by some big data.
According to Email Mastery, email has an ROI that pays back $40 for every $1 spent. Compare that to other marketing channels, like SEO, display ads, catalogs, keyword ads, etc…
The winner is pretty clear.
But that’s not the only evidence of email marketing’s prowess.
More than half of people check email in the morning before they even check text messages, phone calls, or social media. And in 2019, there were 3.9 billion active email users, compared to just 1 billion Instagram users or 330 million Twitter users.
More importantly, email is a marketing channel that you own.
You can message them whenever you want, as often as you want, and you can direct them to any landing page you want.
In fact, many email marketers believe strongly in the $1-per-subscriber rule, which states that you can make an average of about $1 per subscriber per month.
Growing your email list, then, should be a top priority.
But how do you generate email leads consistently?
Well, doing so is actually pretty systematic (it doesn’t require much creativity). You can just follow the below techniques.
But first, let’s take a look at some inspiring examples of effective email lead generation.
3 Inspiring Examples of Effective Email Lead Generation
We can talk about how to generate email leads until we’re blue in the face.
But until we look at real examples, it’s all just hypothetical 🙂
So I reached out to a few friends with awesome email lead-gen strategies, took screenshots of their landing pages, and asked them to share their conversion rates.
With this webinar, we’re attracting email leads with a simple promise — to reveal the biggest differences between the 1% of ClickFunnels members who’ve joined our Two Comma Club and the 99% who haven’t.
Naturally, that’s appealing to online entrepreneurs.
And the conversion rate speaks for itself, averaging 30% over the last 12 months.
In fact, we didn’t run the variation you see in the above screenshot for very long because it only had a 10.87% conversion rate.
Here’s what the variation looked like…
What’s the difference?
Well, the only significant difference is that we added a countdown timer to the higher-performing page.
Pretty crazy that a bit of urgency can increase the conversion rate from 10% to 30%, huh?
But webinars aren’t the only way to generate email leads.
Jacob McMillen, a freelance writing coach, offers a free course as his “bribe to subscribe”.
And he’s getting a conversion rate of 5.69%, which is solid for a website homepage. In fact, this page has had more than 41,000 visitors (mostly through SEO) and converted 2,345 of those into email subscribers.
The more lead magnets you examine, the more you’ll realize that the most successful ones offer to solve the target market’s most immediate problem… for free.
In the ClickFunnels example, that’s giving ambitious entrepreneurs a proven blueprint to growing a 7-figure business.
For Jacob McMillen, that means giving his audience a free crash course to grow their freelancing business to $15,000 per month.
And for Email Mastery, it’s offering marketers a free 7-day course to master email marketing. – Read more
So as we look forward to a new beginning, reflecting on the year behind us can give us a lot of insight. Spend some time before the end of the year to take a step back and reflect on what worked, what didn’t, and what should change going into the New Year.
In this blog, I’ll walk you through how to evaluate your email marketing results and make changes in the New Year.
If you set goals going into 2020, now’s the time to evaluate whether you accomplished them.
Reflect back on the goals you set for yourself in 2020 and answer the following questions:
Did email marketing help you grow your business?
How much of an increase in sales did you see as a result of your email marketing?
Did you build relationships with your subscribers? How?
Did you grow your email list?
Use the answers to these questions to guide your SMART goals in 2021. This is a critical first step to plan your email marketing for the year ahead.
SMART stands for:
Specific: Be exact when setting goals and expectations.
Measurable: Make sure you set checkpoints to measure your progress.
Achievable: You need to make sure your goal is ambitious, but attainable with your current budget, time, and skillset.
Realistic: Your goal should be challenging, but within reach.
Time-bound: Give yourself a due date to complete your goal.
Want to grow your list? A solid SMART goal could be the following: I want to grow my email list to 300 subscribers within the next 3 months.
Step #2: Analyze your ideal subscriber
Chances are you have a specific target audience you want to buy your products or services. We call that your ‘ideal subscriber’ or ‘persona.’
But marketing personas can change over time. Even if you had a defined persona to guide your email marketing, it may be time to look at whether that persona is still the best reflection of your ideal audience. Without an idea of who you’re marketing to, you can’t plan your email marketing to the best of your ability.
To evaluate your persona, consider the problem you’re solving in your email content, products, or services. Are you addressing their pain points? Who has joined your email list recently? Did anything major change for them in the past year?
It’s important to have a solid understanding of the person you want to target in your marketing. It will guide all your content creation and email marketing planning. – Read more
It’s much easier than you think. It’s true that if you’re new to building funnels, you might feel slow as molasses at first.
But once you get the hang of it, it’s pretty easy. Don’t believe me?
Just keep reading. By the end of this post, you’ll be fully capable of building effective email funnels that generate sales.TABLE OF CONTENTS
What is an email funnel?
Simply put, an email funnel is a path or route you build over email for potential customers to travel from their first interaction with your business to the last step on the journey where they convert.
That route could look something like this:
From social media > blog post > email newsletter > autoresponders > conversions.
But “conversions,” when it comes to email funnels, doesn’t always mean sales. You can create your email funnel to either convert subscribers into customers (sales), convert them into attendees for an event, or convert them for something else that’s not sales related.
Essentially, this means there are two major types of email funnels:
Email sales funnels
Email marketing funnels
When you’re building an email funnel to ultimately convert subscribers into sales, you’re essentially building an email sales funnel.
But if you’re building it to convert your email contacts into event attendees or any other non-sales results, then — for the most part — you’re building an email marketing funnel.
However, since most business owners and marketers build funnels for sales, that’s what we’ll be focusing on in this guide.
Do email funnels actually work?
“Email funnels,” as a term, has become an everyday word for business owners, marketers, and salespeople.
And when anything becomes part of common language this way, it is tempting to start to think that it’s just hype and not a genuinely valuable tool.
But that’s not the case with email funnels; they actually work.
How to create an email sales funnel that actually sells
You automatically create an email sales funnel when you:
Start a campaign or create a content piece to collect the emails of your potential customers.
Build relationships with people on your list by emailing them helpful content consistently — without being annoying, of course.
Send prospects a series of emails to sell them on an offer.
Close sales, making it easy for customers to buy.
String these four things together and you have a working email sales funnel.
But let’s explore these four funnel elements more deeply so you can learn how to best use each of them to build high-converting funnels.
1. Collect the emails of actual potential customers
The emails you collect will determine the success of your email funnel.
It’s possible to collect 100,000 emails and get few to zero sales when you eventually try to sell them your product or service. Know why this can happen? There are several reasons, but a major one is that those 100k emails you got came from people who weren’t your potential customers. – Read more
Email drives more repeat online purchases than search, direct, and social channels. Using the right ecommerce tools is key to growing your business online. Here are 10 popular ecommerce tools that integrate with AWeber.
But we’re willing to bet that email marketing isn’t the only tool you use to run your ecommerce business. And it shouldn’t be. With the right ecommerce tools in your arsenal, it’s easy to turn first-time visitors into lifelong customers.
Pairing email marketing with top ecommerce tools can help businesses of all sizes automate their marketing and focus on growing their business.
Email is incredibly effective at driving ecommerce sales
Email plays a pivotal role in encouraging a customer’s repeat purchases — email drives more repeat sales that search, direct, and social channels
Integrating your email marketing with the right ecommerce tool can help you:
Grow your audience through personalized communications and landing pages.
Tag prospects based on interest or buying habits to send more relevant and personalize emails.
Automate targeted email campaigns to segmented lists.
Send cart abandonment emails to close more sales based when customers leave products in their online shopping cart.
But finding the perfect ecommerce solution is no easy task. There are hundreds of providers to choose from. So to make it a bit easier for you, we identified 10 of our favorite ecommerce integration solutions that seamlessly integrate with AWeber. – Read more