How to Build an Email Funnel That Closes Sales Quickly

Don’t let the term “email funnel” scare you.

It’s much easier than you think. It’s true that if you’re new to building funnels, you might feel slow as molasses at first.

But once you get the hang of it, it’s pretty easy. Don’t believe me?

Just keep reading. By the end of this post, you’ll be fully capable of building effective email funnels that generate sales.TABLE OF CONTENTS

What is an email funnel?

Simply put, an email funnel is a path or route you build over email for potential customers to travel from their first interaction with your business to the last step on the journey where they convert.

That route could look something like this:

From social media > blog post > email newsletter > autoresponders > conversions.

But “conversions,” when it comes to email funnels, doesn’t always mean sales. You can create your email funnel to either convert subscribers into customers (sales), convert them into attendees for an event, or convert them for something else that’s not sales related.

Essentially, this means there are two major types of email funnels:

  1. Email sales funnels
  2. Email marketing funnels

When you’re building an email funnel to ultimately convert subscribers into sales, you’re essentially building an email sales funnel

But if you’re building it to convert your email contacts into event attendees or any other non-sales results, then — for the most part — you’re building an email marketing funnel.

However, since most business owners and marketers build funnels for sales, that’s what we’ll be focusing on in this guide.

Do email funnels actually work?

“Email funnels,” as a term, has become an everyday word for business owners, marketers, and salespeople. 

And when anything becomes part of common language this way, it is tempting to start to think that it’s just hype and not a genuinely valuable tool.

But that’s not the case with email funnels; they actually work.

GetResponse customers are a living-proof of this.

Take Alex Terrier, jazz musician and a music teacher offering online music courses who gets 19% email signup rate with his content.

Or Landcafe, an online store created out of the love of travel and coffee, offering artisanal coffee beans, who get 54% of their sales from their educational email campaign.

If that’s not enough, just do a quick Google search for “email sales funnel case study” and see how many businesses have gotten their entire success from sales funnels they built over email.

Now, let’s dive right in and create your own email funnel success story.

Author’s note: You can build your email funnel from scratch using GetResponse’s Conversion Funnel.

How to create an email sales funnel that actually sells

You automatically create an email sales funnel when you:

  1. Start a campaign or create a content piece to collect the emails of your potential customers.
  2. Build relationships with people on your list by emailing them helpful content consistently — without being annoying, of course.
  3. Send prospects a series of emails to sell them on an offer.
  4. Close sales, making it easy for customers to buy.

String these four things together and you have a working email sales funnel.

But let’s explore these four funnel elements more deeply so you can learn how to best use each of them to build high-converting funnels.

1. Collect the emails of actual potential customers

The emails you collect will determine the success of your email funnel.

It’s possible to collect 100,000 emails and get few to zero sales when you eventually try to sell them your product or service. Know why this can happen? There are several reasons, but a major one is that those 100k emails you got came from people who weren’t your potential customers. – Read more

10 Best Ecommerce Tools to Sell More with Email Marketing

Email drives more repeat online purchases than search, direct, and social channels. Using the right ecommerce tools is key to growing your business online. Here are 10 popular ecommerce tools that integrate with AWeber.

Did you know 80% of retail professionals say email marketing is their most significant customer retention driver? Plus, it costs 5 times as much to attract new customers than to keep existing ones. That’s where email marketing becomes a vital tool to growing your business.

But we’re willing to bet that email marketing isn’t the only tool you use to run your ecommerce business. And it shouldn’t be. With the right ecommerce tools in your arsenal, it’s easy to turn first-time visitors into lifelong customers.

Pairing email marketing with top ecommerce tools can help businesses of all sizes automate their marketing and focus on growing their business.  

Email is incredibly effective at driving ecommerce sales

Email plays a pivotal role in encouraging a customer’s repeat purchases  — email drives more repeat sales that search, direct, and social channels

Integrating your email marketing with the right ecommerce tool can help you: 

  • Grow your audience through personalized communications and landing pages.
  • Tag prospects based on interest or buying habits to send more relevant and personalize emails.
  • Automate targeted email campaigns to segmented lists.
  • Send cart abandonment emails to close more sales based when customers leave products in their online shopping cart.

But finding the perfect ecommerce solution is no easy task. There are hundreds of providers to choose from. So to make it a bit easier for you, we identified 10 of our favorite ecommerce integration solutions that seamlessly integrate with AWeber. – Read more

Best Email Autoresponders

What if you could send a handful of emails on autopilot (without lifting a finger) and generate more than $40,000 in revenue without annoying your audience?

That’s exactly what Yaro Starak does year after year. He created one automated workflow that segments his audience depending on their actions and level of interest. So, the right people get the right emails at the right time—all without annoying subscribers who don’t care.  

As a result, he generated more than $40,000 in revenue and built trust with his readers. 

Not only is this type of segmentation and automation possible, but it’s easier than ever with the right email marketing tools. 

However, with so many options to choose from, choosing the best email autoresponder isn’t always easy. The good news is… we’ve worked with every email platform you can imagine. From ConvertKit and Omnisend to Moosend and GetResponse, we’ve used them all. 

So to help make your decision easier, we narrowed it down to our top seven recommendations—and reviewed them. Keep reading to learn more about each one and how to make the right choice for your business. 

GetResponse

Best for Flexibility

Trusted by more than 100,000 businesses with award-winning 24/7 customer support. Drag and drop email creator, automated customer journeys, behavior-based triggers, landing pages, and more for users in various roles. Paid plans start at $15 per month.

The 7 Best Email Autoresponders to Consider:

  1. GetResponse – Most flexible email autoresponder
  2. Moosend – Best for scalable automations
  3. SendPulse – Best for multi-channel marketing
  4. Omnisend – Best email autoresponder for ecommerce
  5. Convertkit – Best for bloggers and podcasters
  6. Sendinblue – Best SMS and email autoresponder
  7. VerticalResponse – Best for nonprofits

When Does It Make Sense to Invest In an Email Autoresponder?

49% of consumers like getting promotional offers and communications via email from their favorite brands. Furthermore, you can expect approximately $42 in return for every $1 you spend on email marketing. 

So, most businesses (even if you’re brand new) should focus on developing an email strategy. And to do that, you need an email autoresponder. 

They help streamline and automate email sequences that you can plan, write, and schedule in advance to save you time and give you the ability to show up in your audience’s inboxes at the right time.

Plus, they help nurture your audience the longer they’re on your list. 

From welcome emails and sales sequences to milestone celebrations, upsells, and abandoned cart reminders, email autoresponders are an excellent idea for businesses of all shapes and sizes. 

The bottom line: If you want to start or grow an email list, make more sales as an ecommerce store or service provider, or nurture visitor relationships, you need an email autoresponder. Plus, most providers have a free plan you can get started with as well. So, there’s nothing to lose. 

#1 – GetResponse — The Most Flexible Email Autoresponder

GetResponse

Best for Flexibility

Trusted by more than 100,000 businesses with award-winning 24/7 customer support. Drag and drop email creator, automated customer journeys, behavior-based triggers, landing pages, and more for users in various roles. Paid plans start at $15 per month.

GetResponse is an all-in-one email marketing platform built to help you grow your audience, engage with customers, and make more money online. And more than 100,000+ businesses trust them to help them do just that. 

Furthermore, they’re GDPR compliant, and they offer award-winning 24/7 customer support in eight different languages. 

And the GetResponse platform is flexible enough to handle several different roles (i.e., entrepreneurs, marketers, managers, and enterprise companies) within any industry you can imagine. 

With your subscription, you get a wide variety of features, including landing pages, sales funnels, list management, signup forms, analytics, automations, and more. However, their autoresponder features are second to none, with features like: – Read more