11 Steps to Successful Content Development: 2021 Guide

Your website content can be anything from universally appealing blog posts to infographics and success stories. But all of these things should be created in keeping with a consolidated plan: your content development strategy.

A quality content development strategy comprises all the steps of content creation, from planning and research to promotion, optimization, and performance tracking. It ensures that every interaction your potential customer has with your brand becomes a positive experience and lays the foundation for trust.

In this guide, we’ll explain why a well-organized content development process is so essential for your growth, and help you to devise and implement one.

What Is Content Development?

Content development is a full-cycle process of creating, distributing, and auditing content in order to reach a business goal. That goal can be anything from building trust with your customers and boosting user engagement to generating sales. It is an integral part of any content marketing strategy in 2021.

Content development comprises:

  • Strategizing and planning
  • Audience and topic research
  • Writing and creation of visuals
  • Search engine optimization
  • Publishing
  • Promotion
  • Performance tracking

All these processes are closely connected and work together to help you build a connection with your target audience and facilitate growth.

Why Is Content Development Vital for Your Business?

The main reason you need a content development strategy is that it can save you:

  • Time. Planning lets you meet deadlines and avoid frustration and overwork.
  • Effort. You will only create content based on thorough research, and which is tailored to contribute to your business goal.
  • Money. You will optimize your content, carefully choose promotional channels, and monitor each piece’s performance to make sure it hits the mark and generates ROI.

To put it simply, a content development strategy is about having an organized process in place. Next, let’s talk about how you can keep it up and running. – Read more

How to Create Trustworthy Content That People Want to Read

My Post (2)This underused tactic will transform how people view your business.

Businesses battle to appear on page 1 of Google search results. Their goal: Get consumers to visit their website and buy.

But, according to a study by Forbes and Yext, only half of consumers believe brands give accurate information in search results.

And 68% of adults in the U.S. say that trust in a brand has “a great deal” or “a lot” of influence on their decision when making a big purchase, according to another study by SurveyMonkey.

Ranking in Google search results isn’t enough. Your content also needs to quickly create trust.

Lee Odden — international speaker, B2B marketing strategist, and CEO of digital marketing agency Top Rank Marketing — joined AWeber’s FWD: Thinking Show to explain how to  earn trust and website traffic with SEO and content marketing.

His approach: Connect with influential people who have attention, credibility, and authority. These influencers should be able to produce and promote content their fans — and your potential customers — will love.

“Consumers trust content from influencers more than content that ranks in search. They even trust influencers more than they trust friends’ opinions,” shares Odden. – Read more