I doubt many small business owners wake up in the morning and think to themselves, “I can’t wait to do some killer SEO today!”
If SEO crosses an small business owner’s mind in the morning, it’s typically accompanied by feelings of dread and confusion.
But it doesn’t have to be this way.
Contrary to what most people think, SEO is actually quite simple.
SEO Doesn’t Have to be Overwhelming
Want to increase your visibility on Google? You could make any of hundreds of changes to your website right now.
There are also hundreds of websites, blogs, and online courses designed to teach you about SEO.
There are dozens of tools that promise to help you do everything from automating content marketing to boost your search rankings.
Then there are books, podcasts, webinars, events, and conferences.
Becoming an expert in SEO requires months, even years, of a steady commitment to learning. And the cherry on top is the fact that Google can (and does) decide to change its algorithm at a moment’s notice.
When it does so, the clock resets, and you have to re-familiarize yourself with SEO practices and rules.
As intimidating as SEO is, many small business owners simply decide not to worry about it.
Either they spend way too much hiring it out to someone else, or they just don’t deal with it at all.
The first approach takes a big chunk out of an already limited budget.
The second approach suppresses digital marketing and exposure, which leads to fewer sales.
But here’s the truth:
SEO doesn’t have to be overwhelming.
So much of the information, advice, and strategies that you see circulated in the industry are nothing more than noise.
When you learn to block out these distractions, you’ll discover that SEO success ultimately comes down to doing a few things really well.
For the best outcome, develop a weekly approach to SEO and stick with it. Doing so allows you to organize your efforts behind tangible actions that produce demonstrable results.
Here are six things you should do weekly.
1. Develop Two Internal Blog Posts
Content is the catalyst for SEO results. You can optimize your website all you want, but unless you have content, you won’t ever consistently rank for the right search terms.
A lot of businesses think they need to publish one blog post every day. In theory, this sounds great. However, it quickly becomes overwhelming. – Read more