SEO vs PPC: How to Choose What’s Best For Your Business

My Post (55).jpgAs a business owner are you often confused about choosing the right online marketing channel?

Most businesses struggle with scanty resources. Marketing seems like that perpetual back pain. It’s hard to know which platform will help get the best ROI.

Considering the quantum of online search activity, SEO and PPC are two essential marketing strategies.

The number of daily searches on Google is a whopping 3.5 billion equating 1.2 trillion every year! – Smart Insights

Which one activity to focus on while the business is still small? It’s critical to first understand the difference between these two most popular approaches.

Let’s dive into the fundamental difference:

Search Engine Optimization
SEO is an organic or non-paid form of marketing that helps build site authority including a host of other benefits.

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. – (HubSpot, 2017)

Many business owners and marketers have a myth that SEO is a quick ranking hack. The truth is that SEO requires you to invest considerable time, effort, and resources. Here are some of the key SEO activities:

  1. Creating a well-structured website
  2. Resolving technical issues on the site
  3. Performing keyword research
  4. Creating an audience persona
  5. Creating content that matches user intent
  6. Acquiring quality backlinks

Search engines provide online searchers with the best possible solution to their queries. Publishers who create audience-centric content out-do others and rank on search result pages. SEO is a race to provide the best answers to web searchers. – Read more

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