According to a 2017 study by Econsultancy, just 22 percent of companies are satisfied with their conversion rates.
But how do companies rectify that? From lead-capturing, analytics and UX testing to page optimisation, online performance and marketing automation, there are plenty of tactics to choose from.
But there’s just one all-encompassing solution for gathering the insights needed to achieve just about every online goal (including CRO): a well-rounded online customer feedback program.
What Is Online Customer Feedback?
Customer feedback is an increasingly popular way to collect insights from mobile and online visitors.
Businesses use feedback to extract deep understandings into the online journey and solve long-term issues by analyzing root causes and ongoing trends.
They also use feedback to learn more about the performance of content, email campaigns and many other important online touchpoints where businesses are interacting with their customers and visitors.
Typically, you will find feedback forms by clicking on a feedback button (see above) located on the side or at the bottom of a page. They can also appear as an overlay (modal) that’s triggered by visitor behavior.
For example, a modal might pop up when a visitor tries to abandon their cart, scrolls all the way to the bottom of a page or spends a certain amount of time on the page. – Read more