Although all businesses with an online presence should invest in search engine optimization, it isn’t the end-all, be-all when it comes to driving traffic to a professional website.
It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be completing ecommerce purchases.
However, it seems as though every business in 2018 has gone all-in on search engine optimization (SEO) to increase traffic to websites.
Now, SEO is an effective digital growth strategy. Google alone drove 72 percent of all global desktop search traffic to websites in the past year, according to Net Marketshare. However, as the internet grows and more companies continue fighting to rank No. 1 for the same keywords, the odds of ranking and driving enough traffic dwindle. Therefore, it’s in brands’ best interest to explore other ways of increasing site traffic.
Before marketers implement a new site traffic campaign, they should first take stock of their current traffic and analytics. Use tools such as Google Analytics and SEMRush to determine where your traffic is coming from, how long users are exploring your site, the web pages and content they enjoy the most, and when during their user journey they typically leave your site. Access to this information will empower you to create a better, stronger strategy on the channels we’ll be exploring and improve your potential click-through rates. – Read more
Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit.
A recent study found that 75% of marketers are utilizing influencer marketing, 43% of whom plan to increase their spending in the next year. Of those who are yet to engage with influencers, 27% intend to do so in the next year. At the same time, however, a 2017 survey found that only 15% of B2B companies are running influencer marketing programs.
In spite of this significant imbalance, B2B marketers are increasingly looking to incorporate influencers into their strategies. Before they can successfully do so, however, they first must understand how the purpose, approach, and ultimate outcome of influencer marketing is unique to their domain.
Influencer marketing for consumer products typically requires marketers to identify social media users with large audiences that align with their target market and engage them in an advertising campaign using an influencer marketing platform. Marketers then work with influencers to explore unique and engaging ways to showcase the brand to that audience.
B2B influencer marketing, however, isn’t as straightforward. After all, you can’t ask an influencer to take a selfie with your SaaS platform and post it to Instagram, or give away a free vacation to your data center on Facebook. Even if you did, it’s likely that you’ve got more than one decision-maker to win over, and they probably aren’t going to click on a link to a product they see for the first time on social media and make a purchase right then and there. – Read More
Unless you’ve been hiding out in the dark ages, you know social media has become an integral part of our daily lives. Everything from the degree of personal information we share to the way we communicate with others has completely evolved.
Whether this shift has been for better or for worse, is your personal judgment. However, no one can deny the significant impact it’s had on how we live and function on a daily basis.
The impact of social media is no different in the business world. Companies who strive to be innovative trailblazers in their respective industries must leverage social to set themselves apart. Social media isn’t something that can be mastered overnight, nor something that you can mindlessly manage.
When it comes to a successful social strategy that delivers an ROI, you must keep a close eye on rising trends that elevate your marketing efforts to a new level. – Read More
Influencers can reach thousands of people without having to use a massive marketing campaign.
No matter what marketers do, there is still no form of marketing that rivals the effectiveness of good old word of mouth marketing. These days, with the increased rate of ad blocking, this tried-and-tested, old-school strategy is even more essential. In recent years, word-of-mouth marketing has evolved and influencers are now in the picture.
Influencers are your brand’s best advocates. They are social media users who have established credibility in a particular category. Influencers have the power to affect consumer purchasing decisions with their authority as opinion leaders.
Influencers typically have a large number of followers who read their content often and are influenced very subtly by it. That is why leveraging influencer-generated content to promote your brand can help your business grow quickly.
Let’s take a look at 10 of the best ways influencer-generated content helps grow your business. – Read
Your goal is to deliver high-quality, relevant content that will engage your audience, establish brand trust, and drive business—but how can you tailor your social content to break through all of the noise, provide value to your audience, and ultimately impact your bottom line?
This 30-Day Social Marketing Plan is designed to help you re-invent your social marketing strategy so that what you share aligns with the interests of your audiences and contributes to overall business value. – Read
If you’ve watched the news, checked your Twitter stream or read your newsfeed in the past few months, you’ve surely seen multiple mentions of the many cases of sexual harassment that have spurred the hashtag movements #MeToo and #TimesUp.
While this article isn’t specifically about sexual assault and harassment, this is a great and recent example of how important monitoring conversations online is for any business.
These two hashtags have created a social media storm that is unprecedented, and they speak to the power of social as a veritable communications channel that brands absolutely must embrace.
A new era
With all the technology that enables us to monitor media mentions and trending topics comes the need for brand managers (and journalists) to adapt their way of proactively interacting with the world around them. – Read
Twenty years ago Joseph Pine and James Gilmore welcomed us all to the “Experience Economy” in the Harvard Business Review (HBR).
They claimed that ‘services’ alone were not enough to satisfy experience-hungry consumers, and that “staging experiences” would generate more value. Although the examples they used were more physical experiences (aka Niketown) than digital experiences, they had rightly identified a pivotal moment in history.
One month after the HBR article was published, Larry Page and Sergey Brin set up Google. One year later, Steve Jobs returned to Apple as CEO. Fast forward through the digital revolution to 2018, and the concept of experience – and indeed of the economy – is inextricably linked with technology. Now when we talk about experience we can’t help but talk about tech stacks, data integration, omni-channel and mobile. Viewed from the top down, the experience economy is pretty bewildering.
Despite their increasing age, even Pine and Gilmore offer us a way out of this most modern situation. They had put forward five “design principles” to help navigate the new landscape. The principles themselves have dated somewhat but the idea that design can solve big problems and unlock opportunities is resurgent.
Inspired by the success of Apple, and by the design-driven approach to CX taken by many others – from Audi and Capital One to Airbnb and Monzo – more and more companies are turning to design as a means of delivering awesome CX. And it is working.
According to the Design Management Institute, design-driven companies outperformed the S&P 500 by 219% between 2005 and 2015. In the Digital Trends report, design-driven companies were 69% more likely than their peers to have surpassed their business goals last year. In a separate Forrester paper entitled ‘Design-Led Firms Win The Business Advantage’ 41% of the same reported greater market share and 85% listed design as a critical component of their brand. – Read
WhatsApp is no more just an instant messaging tool, explore the creative aspects of WhatsApp for your Business.
To thrive as a business in today’s world, you need to know what your customers need, create a healthy relationship with them before your competitor does and for that social media is the most helpful way.
“Nowadays every business is using social media sites but if you want to be on top, so for an amazing growth You just need some perfect strategies which will include your targeted audience and new leads. Now it depends on you that what type of business you are doing and how will you create interest in your targeted audience because the way you Post for your business really matters on social media,” believes Deepanshi Tiwari, Co-Founder of Ilkway Digital Company.
With 1.5 billion accounts and 450 million daily active users, Whatsapp can’t be ignored when it comes to social media marketing. In just 9 years, Whatsapp has become a daily addiction for all ages, no matter whether it’s a child or the grandmother of the child, they are all active on the app. Though most of the people see it as a free communication app, marketer look at it as a free and powerful marketing tool.
“WhatsApp was earlier just a messaging app, but now I feel, it has the potential to become the next new marketing tool for businesses. And the interesting thing about Whatsapp is that it helps you promoting in a very personal manner and you get an instant response as well,” believes Sreoshi Bakshi, Founder of Digi Phoenix. – Read
You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story.
The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens.
Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists.
How to stand out? Here are a few tips:
1. Hook them with the subject line.
Getting a journalist to open your email is the first step in earning coverage. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences.
“Think about headlines that make you click through to articles you come across in your social feeds, and try to replicate the level of curiosity they spark,” she says. “An email with the subject line, ‘Experts warn against this risky trend,’ is much more likely to be opened than ‘MEDIA RELEASE: Experts say Tide Pod challenge is risky.’” – Read
The voice technology revolution is not just occurring within the home.
Hotels, restaurants and the wider hospitality industry are rapidly adopting new tools and solutions to keep pace with the demands of modern consumers.
The Best Western hotel chain, for instance, is expanding its partnership with Watson Ads on a series of artificial intelligence-powered interactive ad units that engage mobile users checking holiday destinations through The Weather Company. Once engaged in conversation, Watson offers tips on how to make the most of their trips.
Elsewhere Amazon’s announcement last week that Marriott will feature in-room Echo smart speakers at select properties to act as a ‘virtual butler’ marks an innovative new chapter in the Alexa story.
An astute move from a global tech giant, the confines of a hotel room offers probably the most secluded and suitably private environment for voice assistant interaction while traveling, while simultaneously showcasing Amazon technology to potential new users.
Deepening the guest’s engagement
So, what makes Amazon’s Alexa for Hospitality such a great experience for the typical hotel guest?
Right now, the Alexa experience is customised and tailored to each individual hospitality location, so guests will be able to do things like order room service, request a housekeeping visit, or adjust room controls (thermostat, blinds, lights, etc.) using an Echo in their room. They can also ask location-specific questions such as what time the hotel pool closes or where the fitness centre is.
In Amazon’s words, Alexa for Hospitality, “helps deepen guest engagement through seamless voice-first experiences that offer new ways for guests to access services and amenities during their stay.” But this only scratches the surface of what might be possible in future through voice-controlled search. – Read