The ultimate checklist for a successful website’s launch: Marketer’s edition

My Post (21).jpg

It’s the 11th hour and the launch of the new website is imminent.

Prospects and customers are primed and colleagues and senior management are stood in the wings, waiting in anticipation for this all-singing, all-dancing new website – god forbid that once it goes live something catastrophic happens. Every T should be crossed and each lowercase I dotted.

Marketers put complete faith in web designers and developers, but it’s worth knowing things to look out for – sometimes the small things get overlooked, and these can make all the difference to a successful website launch.

The checklist below is a sense check – an opportunity to make sure everything runs smoothly and launches without a hitch. – Read

10 Influencer Marketing Strategies You Should Know

My Post (20).jpg

Before buying anything, consumers are increasingly turning to blog reviews and/or social media these days. 

And given the prevalence of online platforms, influencer marketing has become a much bigger factor to consider. It’s now one of the fastest methods of acquiring customers online – did you know that tweets from influencers and brands combined can increase purchase intent by 5.2x?

However, getting stellar results from your influencer campaigns requires effective planning, and an understanding of how, exactly, to activate these influential voices to advocate on your behalf.

To help with this, the team at Grin have put together this infographic of ten influencer marketing strategies you should consider to help elevate your branding efforts. – Read

7 Ways Social Media Listening Can Help You Grow Your Business

My Post (19)

Approximately 2.62 billion people now use social media daily, posting a range of updates, images, selfies, and everything in-between.

And there’s a lot of content being produced – according to research by HubSpot almost 4 million posts are added across the major social networks every single minute. And importantly for brands, some of these posts are likely be about your business – but without social media listening you may never see them.

Even if you’re monitoring your own social media profiles, people don’t always use @mentions or spell the brand name correctly. 96% of people that discuss brands online don’t follow those brands’ profiles, so it’s highly probable that you’re missing relevant posts.

If you’re not engaged in social media listening, you’re ignoring your clients – and that’s just bad business. – Read

4 Ways Your Small Business Can Thrive Using Digital Marketing

My Post (18)

These four tips will help you lay the groundwork for an effective digital marketing strategy.

According to the latest census figures, there are more than 27.9 million small businesses operating nationwide. which provides nearly half of the private-sector employment. The census data also showed that small firms accounted for 64 percent of net new job creation between 1993 and 2011. It’s clear from these numbers that small businesses are the engine powering the American economy.

Today digital marketing acts as leveling force for small businesses around the world. When executed well, the right campaign can put even the tiniest business in front of the right buyers at exactly the right time. Now small businesses can compete directly with large firms, so long as they offer a quality product at a fair price.

How do small business owners lay the groundwork for an effective digital marketing strategy? – Read

The mighty power of the micro-influencer: Going beyond the generic brand ambassadors

My Post (17).jpg

There’s little doubt that influencer marketing is now a bona fide part of the marketing mix. A recent study by Affilinet found that UK consumers aged between 18 – 30 were five times more likely to purchase something promoted or reviewed by an influencer or a brand ambassador. It is the ability to bring authenticity to sponsored posts which has seen brands generate success from their influencer marketing campaigns.

As influencers become more prolific, and their audiences grow, so too do the fees they charge. Yes, that means a product or service potentially gets seen by more people, however marketers also need to take into account just how engaged and connected this larger following is. Is it possible for influencers with millions of followers to continually produce content that is relevant for and engages every single follower? – Read

Instagram Marketing 101: Using Hashtags, Stories, and More to Grow Your Business

My Post (16)

As far as social media marketing channels go, Instagram has been a major power player for a while. And that’s particularly true for ecommerce businesses who get access to a visual-focused platform with enthusiastic followers and high engagement.

In the past few years, Instagram has grown and evolved at a rate similar to Facebook, adopting new features at a lightning-fast rate and becoming even more valuable to merchants and users alike.

In this starter guide, we’ll outline all of the fundamentals for Instagram marketing, including how to optimize your profile, how to create high-engaging posts, how to get more results with both feed and Stories content, and how to evaluate your progress on the platform. – Read

How to Use Instagram Like a Beauty Brand

My Post (5).jpg

Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway?

I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our social profiles for real human interaction that leaving them is not a real option. In fact, the below statistics from Pew Research Center’s 2018 Social Media Use Survey indicate that we’re not going to give up our social media profiles any time soon. – Read

Track Your Brand Online With These 4 Social Monitoring Tools

HootsuiteInsightsSocial Monitoring Tools to Gain Insights on Your Campaigns

Keeping track of your conversations can be an overwhelm of information — as a business you need to have more focus to determine how well your marketing strategy is performing. Getting the right tools lined up will greatly improve your research. Would you like to find out more about what is happening on your social profiles and blog? Take advantage of these social monitoring tools, and let me know how these work for you! – Read

All the GDPR resources marketers need, in one place

gdpr_report

In a recent Econsultancy survey, 67% of clientside marketers said they have at least partially read the ICO guide to the General Data Protection Regulation (GDPR).

But whether you have or haven’t read this excellent guide (it’s certainly the best starting point), there are plenty of other resources you will need access to if you really want to engage with the GDPR. Here’s a list of the ones I have found useful… – Read

10 top tips for those getting started with marketing automation

marketing-automation-418631776-ss-1920.jpg

Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer.

Yet at a recent Econsultancy event, Digital Cream Sydney, it seemed that many organisations were just getting started with marketing automation. And of those who had a few years of experience in the field, most felt they had only scratched the surface of what was available from major platforms like Adobe and Salesforce.

Fortunately, roundtable discussions allowed marketing automation experts, such as table leader David Arcidiacono, marketing effectiveness manager at Qantas Loyalty, to offer some tips, best practices, and things to watch out for to those who were just getting started on their marketing automation journey.

Here are the top 10 tips from the day: – Read