Why Is Email The Most Effective Digital Marketing Technique?

email-1Did you know email marketing is 40x more effective than Facebook marketing, and you get 6x more engagement that with Twitter?

Working out where to focus your digital marketing can feel like searching for a needle in a haystack and yet since starting using email for marketing 10 years ago, I’ve sent over 1 million emails, using MailChimp, Active Campaign and now InfusionSoft, with great results. – Read

 

5 Ways Instagram Can Reinvigorate Your Brand

getty_456859205_350605.jpgToday’s most successful brands know how to deliver visual content that’s both informative and engaging, and when it comes to sharing that content, there are few better platforms than Instagram. As one of the world’s fastest-growing social media platforms, Instagram had nearly 600 million monthly users by the end of 2017 according to AdWeek, and eMarketer projects it will have nearly 930 million by 2021.

Instagram has some unique features that make it worthwhile for any brand. Whereas Twitter is driven by conversations, on Instagram, the visuals do all the talking. In fact, visual content is the sole vehicle driving content across the platform, so the massive success of Instagram proves just how much people crave visual content today. – Read

3 Reasons Why an Outside Eye Could Help Your Marketing

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As increasing numbers of corporations and institutions move to internalize their marketing efforts, they risk losing a pair of key benefits agencies provide.

The first is that they no longer profit from these marketers’ experience with other clients. Work done for other organizations could provide valuable insights into the problem your organization faces.

The bigger issue, however, is that an internal team is too close to the brand and the people building it.

Here are three reasons why your proximity to your brand could be hurting your marketing – Read

5 Tips Marketers Can Learn From Seemingly Elusive Luxury Brands

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Luxury is characterised by striving to capture the best of us, whether that is expressed through the clothes we wear, the food we eat, the places we stay or the cars we drive. While the goal is to achieve and deliver on the best of the best, the definition of luxury is always changing, shaped by and shifting to meet consumer sentiment and behaviour. Today, new defining criteria of luxury are emerging based on shifts in the scarcity of certain experiences and new priorities in consumer demand. Brands are able to charge a premium for privacy, security and anonymity—all characteristics of luxury experiences born in response to consumer demand in the age of big data. – Read

The four most important metrics for any marketer to understand

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Traditionally, marketers have tended to focus on clicks, unique visitors, leads and opportunities to measure campaigns and demonstrate their business impact.

While the marketing industry will never fully divert from these more traditional metrics, the competition is becoming tougher than ever before – with 589,008 new UK businesses setting up shop in 2017 alone. To truly stand out and drive a business forward in the modern day, marketers must think more strategically about how to focus their activities and what additional metrics to track.

With this in mind, here are the four most important questions marketers should seek to answer, if they want their campaigns to make a tangible business impact: – Read

Seven examples of hotel content marketing campaigns

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When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website.

Now, with so many people heading online to search and discover travel inspiration (long before they even think about booking), it’s up to hospitality brands to stand out from the crowd.

Content marketing remains a key way for hotels to do this, typically being used to grab attention and engage users throughout their online journey. Here are some good examples and the reasons why they work. – Read