How to Build a Data-Driven Marketing Strategy

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Data is a hallmark of marketing and, thanks to the digital revolution and the emergence of big data, we have access to more of it than ever before. The challenge is making sense of that data. How can you use it to tailor your marketing strategies? Better yet, how can you use it to bolster your marketing efforts? The alternative isn’t even a question because it’s unavoidable — you need data-driven marketing because people expect relevant, useful and personal experiences from the brands they interact with, and that’s exactly what data-driven marketing produces. – Read

Size Isn’t Everything – Why Micro Influencers Matter

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Micro-influencer marketing has been named as the industry’s next big ‘thing,’ publications such as Inc., Econsultancy and AdWeek listed micro-influencers as a marketing strategy that will increase in importance this year. Indeed, some of the world’s biggest brands are working with micro-influencers. Companies such as Airbnb, ASOS and Glossier have been applauded for their micro-influencer campaigns. However, I believe so far, most brands have yet to realise a micro influencer’s full value. – Read

User-Generated Content: How to Rally Customers to Create Content with You

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People are generally wary of direct marketing messages from a business. That’s why many brands invest time, effort, and money to produce content that can overcome consumer skepticism and earn people’s trust.

But what if you could source a steady supply of this kind of content without having to create it all yourself? – Read

10 Tools to Boost Your Small Business’ Social Media Game

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Using social media is a fantastic way for your small business to stand out from and engage with your community. You might not need to use an enterprise-grade social media management platform because there are a lot of tools available either for free or very cheap that can help you succeed. – Read