10 Tools to Boost Your Small Business’ Social Media Game

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Using social media is a fantastic way for your small business to stand out from and engage with your community. You might not need to use an enterprise-grade social media management platform because there are a lot of tools available either for free or very cheap that can help you succeed. – Read

Never mind CRM – what about partner relationship management?

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The idea of customer relationship management, or CRM, has been around for years and companies such as Salesforce have built billion-dollar businesses around managing the direct sales relationship. But a recent Impartner survey shows that nine out of ten hiring managers are finding it difficult to recruit direct sales professionals and as a result, companies are increasingly turning to indirect sales to deliver business growth. – Read

Infographic: Reasons to invest in video

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Good video content is expensive. Equipment costs have steadily decreased as technology has improved cameras and made editing simpler; still, there is a significant investment when it comes to time and staffing.

Crafting the perfect video can take hours of labor and tie up important resources, yet the benefits generally outweigh the costs.

This infographic from Clum Creative shares statistics about how important a strong video component is for your online presence. – Read

J D Wetherspoon just quit social media. Should you?

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There was a bit of a brouhaha on the social web last week when a major restaurant chain in the UK announced it had quit social media.

J D Wetherspoon is a pub company in the United Kingdom and Ireland. Founded in 1979, the company owns about 1,000 outlets, including bars and hotels. – Read

Four ways to maximise Amazon’s social marketing power

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Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers will have seen coming for some time now.

According to WPP, 55% of product searches in the US now emanate from Amazon, and advertising has been a key contributor to their strong growth – 60% year on year. – Read