Good video content is expensive. Equipment costs have steadily decreased as technology has improved cameras and made editing simpler; still, there is a significant investment when it comes to time and staffing.
Crafting the perfect video can take hours of labor and tie up important resources, yet the benefits generally outweigh the costs.
This infographic from Clum Creative shares statistics about how important a strong video component is for your online presence. – Read
There was a bit of a brouhaha on the social web last week when a major restaurant chain in the UK announced it had quit social media.
J D Wetherspoon is a pub company in the United Kingdom and Ireland. Founded in 1979, the company owns about 1,000 outlets, including bars and hotels. – Read
Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers will have seen coming for some time now.
According to WPP, 55% of product searches in the US now emanate from Amazon, and advertising has been a key contributor to their strong growth – 60% year on year. – Read
Every day we make simple and complex decisions. There are a lot of factors that go into our decision-making process. Some factors are very clear, others are subtler – Read
After talking to some of the attendees of the UK trade association for digital advertising’s Leadership Summit in St Albans, a few key words kept sticking out. – Read
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. – Read
By keeping track of the likes, shares, retweets, and subscriptions generated by your content, you can gauge how successful your online engagement strategies have been in transforming customers into full-on brand advocates. – Read
Having a clearly defined and collaborative digital strategy is crucial to unlocking the online growth potential of a business. – Read
How to Use Augmented Reality in Your 2018 Marketing Strategy
As opposed to virtual reality, augmented reality changes your reality to a certain degree but does not immerse you in a different world. – Read
An ominous-sounding term – dark martech actually refers to the practice of using homegrown technology or tools for marketing functions rather than third-party software solutions – Read