Your goal is to deliver high-quality, relevant content that will engage your audience, establish brand trust, and drive business—but how can you tailor your social content to break through all of the noise, provide value to your audience, and ultimately impact your bottom line?
This 30-Day Social Marketing Plan is designed to help you re-invent your social marketing strategy so that what you share aligns with the interests of your audiences and contributes to overall business value. – Read
If you’ve watched the news, checked your Twitter stream or read your newsfeed in the past few months, you’ve surely seen multiple mentions of the many cases of sexual harassment that have spurred the hashtag movements #MeToo and #TimesUp.
While this article isn’t specifically about sexual assault and harassment, this is a great and recent example of how important monitoring conversations online is for any business.
These two hashtags have created a social media storm that is unprecedented, and they speak to the power of social as a veritable communications channel that brands absolutely must embrace.
A new era
With all the technology that enables us to monitor media mentions and trending topics comes the need for brand managers (and journalists) to adapt their way of proactively interacting with the world around them. – Read
Twenty years ago Joseph Pine and James Gilmore welcomed us all to the “Experience Economy” in the Harvard Business Review (HBR).
They claimed that ‘services’ alone were not enough to satisfy experience-hungry consumers, and that “staging experiences” would generate more value. Although the examples they used were more physical experiences (aka Niketown) than digital experiences, they had rightly identified a pivotal moment in history.
One month after the HBR article was published, Larry Page and Sergey Brin set up Google. One year later, Steve Jobs returned to Apple as CEO. Fast forward through the digital revolution to 2018, and the concept of experience – and indeed of the economy – is inextricably linked with technology. Now when we talk about experience we can’t help but talk about tech stacks, data integration, omni-channel and mobile. Viewed from the top down, the experience economy is pretty bewildering.
Despite their increasing age, even Pine and Gilmore offer us a way out of this most modern situation. They had put forward five “design principles” to help navigate the new landscape. The principles themselves have dated somewhat but the idea that design can solve big problems and unlock opportunities is resurgent.
Inspired by the success of Apple, and by the design-driven approach to CX taken by many others – from Audi and Capital One to Airbnb and Monzo – more and more companies are turning to design as a means of delivering awesome CX. And it is working.
According to the Design Management Institute, design-driven companies outperformed the S&P 500 by 219% between 2005 and 2015. In the Digital Trends report, design-driven companies were 69% more likely than their peers to have surpassed their business goals last year. In a separate Forrester paper entitled ‘Design-Led Firms Win The Business Advantage’ 41% of the same reported greater market share and 85% listed design as a critical component of their brand. – Read
WhatsApp is no more just an instant messaging tool, explore the creative aspects of WhatsApp for your Business.
To thrive as a business in today’s world, you need to know what your customers need, create a healthy relationship with them before your competitor does and for that social media is the most helpful way.
“Nowadays every business is using social media sites but if you want to be on top, so for an amazing growth You just need some perfect strategies which will include your targeted audience and new leads. Now it depends on you that what type of business you are doing and how will you create interest in your targeted audience because the way you Post for your business really matters on social media,” believes Deepanshi Tiwari, Co-Founder of Ilkway Digital Company.
With 1.5 billion accounts and 450 million daily active users, Whatsapp can’t be ignored when it comes to social media marketing. In just 9 years, Whatsapp has become a daily addiction for all ages, no matter whether it’s a child or the grandmother of the child, they are all active on the app. Though most of the people see it as a free communication app, marketer look at it as a free and powerful marketing tool.
“WhatsApp was earlier just a messaging app, but now I feel, it has the potential to become the next new marketing tool for businesses. And the interesting thing about Whatsapp is that it helps you promoting in a very personal manner and you get an instant response as well,” believes Sreoshi Bakshi, Founder of Digi Phoenix. – Read
You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story.
The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens.
Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists.
How to stand out? Here are a few tips:
1. Hook them with the subject line.
Getting a journalist to open your email is the first step in earning coverage. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences.
“Think about headlines that make you click through to articles you come across in your social feeds, and try to replicate the level of curiosity they spark,” she says. “An email with the subject line, ‘Experts warn against this risky trend,’ is much more likely to be opened than ‘MEDIA RELEASE: Experts say Tide Pod challenge is risky.’” – Read
The voice technology revolution is not just occurring within the home.
Hotels, restaurants and the wider hospitality industry are rapidly adopting new tools and solutions to keep pace with the demands of modern consumers.
The Best Western hotel chain, for instance, is expanding its partnership with Watson Ads on a series of artificial intelligence-powered interactive ad units that engage mobile users checking holiday destinations through The Weather Company. Once engaged in conversation, Watson offers tips on how to make the most of their trips.
Elsewhere Amazon’s announcement last week that Marriott will feature in-room Echo smart speakers at select properties to act as a ‘virtual butler’ marks an innovative new chapter in the Alexa story.
An astute move from a global tech giant, the confines of a hotel room offers probably the most secluded and suitably private environment for voice assistant interaction while traveling, while simultaneously showcasing Amazon technology to potential new users.
Deepening the guest’s engagement
So, what makes Amazon’s Alexa for Hospitality such a great experience for the typical hotel guest?
Right now, the Alexa experience is customised and tailored to each individual hospitality location, so guests will be able to do things like order room service, request a housekeeping visit, or adjust room controls (thermostat, blinds, lights, etc.) using an Echo in their room. They can also ask location-specific questions such as what time the hotel pool closes or where the fitness centre is.
In Amazon’s words, Alexa for Hospitality, “helps deepen guest engagement through seamless voice-first experiences that offer new ways for guests to access services and amenities during their stay.” But this only scratches the surface of what might be possible in future through voice-controlled search. – Read
Does your Hotel want a good Social Media Marketing Experience?
Today we see many that are getting a little late into the Social Media game jump into it believing they will get a piece of the growing Social Media audience pie.
Their intentions are good, but the lack of a sustainable and effective Social Media Marketing strategy is a little alarming.
We see too many Hotels throwing spaghetti on their Social Media feeds believing it will stick.
When I do research and come and look at several Social Media feeds often I see that in most cases the spaghetti doesn’t stick because it is poorly executed, and it appears more as a mess. And in other cases, there is an over-focus on the Hotel that doesn’t take into consideration what the customer really is looking for. Overcooked spaghetti also sticks to the wall but serving it to the customers will generate concerning word-of-mouth effects.
I design Social Media Marketing Frameworks for Hotels where I implement some important principles to move Hotels away from the spaghetti effects.
Here are 7 elements of a good Social Media Marketing Experience for your Hotel. – Read
It is common knowledge that many art galleries and museums are finding it tough to market to younger, digitally-oriented generations.
Although millennials ‘enjoy museums’, they have also ‘expressed concern that the content and mission of many museums may not be in sync with millennials’ interest and values’, according to millennialmarketing.com.
A report by the Department of Culture, Media and Sport (DCMS), revealed DCMS-sponsored museums and galleries saw an overall 0.8% decline in visitor numbers in 2016/17 compared to 2015/16. Many major institutions within this group contributed to this decline, including the National Portrait Gallery (down 11%), the National History Museum (down 14%) and the V&A (down 12%), amongst others.
As a frequent visitor of art galleries in central London, I am often surprised by the lack of interactive digital content to aid learning, exploration and navigation. It is common to find an occasional static touchscreen in a corner, which will contain pages of dry information about certain paintings and collections, perhaps accompanied by a couple of images. This is hardly inspiring, particularly in the eyes of individuals who belong to the millennial and Z generations, for whom technology has become the very centre of their daily lives.
It is obvious that managers and curators need to take seriously the interest and retention of these generations so as to secure a bright future for their organisations. Incorporating digital technology within the physical gallery space is one such way to do this, providing more interactive and engaging platforms from which visitors of all ages can learn.
Whilst it appears that most galleries have a lot to catch up on in this regard, a handful stand out as pioneers of integrating traditional art forms with modern digital culture. – Read
Technological innovation has transformed the way we work, play, interact, and behave.
Consider this: in 1995, there were 16 million internet users worldwide; today that figure tops four billion. Mass web adoption has driven improvements from healthcare to financial services, but along with this innovation has come higher expectations among consumers for personalised communications, products, and services.
For some marketers, digital disruption has moved too quickly. Alongside opportunities to engage specific audiences, there are also new challenges. With so many touchpoints, it’s become increasingly difficult to follow consumers across channels and devices, and even harder to determine which marketing and advertising campaigns are effective. Little wonder then that 40%are struggling to demonstrate return on investment.
To ensure success, marketers need to embrace measurement methods that offer a precise, and holistic, view of performance.
So, where exactly has innovation taken us, and what can be done to keep up with digital progression?
Losing conversational control
The advent of the internet didn’t just create the “always-on” consumer; it also signaled the end of marketer control over communication. Where previously brands could project messages via a one-way funnel — be that radio, TV, or print — the web allowed consumers to interact with brands according to their own pace and agenda. It also enabled a continuous, two-way dialogue between brands and consumers through a wider range of touchpoints. – Read
Along with hunger, fear and love, visual stimulation is deeply embedded in the human experience.
Ninety percent of all information is transmitted visually, with the human brain processing an entire image after viewing it for as little as 13 milliseconds. Social media platforms have tapped into this primal inclination with tremendous success.
Unique among them, Instagram has quickly proven to be one of the most influential forces in content-driven marketing today. The image-based app is known for having amplified engagement rates over other social media networks.
Instagram success comes with quite a daunting caveat: You must stand out on a platform with 800 million active users who “like” 4.2 billion posts daily. Luckily, there are ways your brand can cut through the noise. Here are five ways to build a passionate Instagram following that sequentially leads to increased revenue.
Create A Plan Of Action
Your Instagram strategy is what separates posting for profit from just crowdsourcing self-esteem. To be effective, your plan needs to define your target audience and outline a clear direction for content. – Read