Fans are vanity and sales are sanity. —Lori Taylor, social media marketer
It’s easy to get sidetracked from sales because there are a ton of digital parameters for success, elaborate conversion funnels, follower counts, newsletter signups, likes, shares…
But the purpose of your investment in social media is ultimately to sell.
Yet, good-old, traditional selling is becoming trickier to do, because social media are savvier than ever and know when they are being marketed to.
That said, the number of businesses selling on social media is increasing even as you read, especially on the king of all platforms, Facebook.
Have you tried to harness Facebook’s potential as an online store for your products or services? It takes time and effort, but it can yield worthwhile results. Here are a few easy tips to help you get started.
Create a Facebook business page
Start with the basics, by creating a Facebook business page, which gives you customization options that a simple profile page won’t. – Read
With a Mobile-First philosophy, Google continues to update its search engine algorithms to meet the demands of technologically-savvy searchers.
In fact, Google has rolled out a Mobile-First version of its search engine index–this is the massive catalog of data on every web page in existence.
With the index, Google will display relevant results to searchers. Previously, Google looked at web pages through a desktop searcher. Soon, Google will place the first priority on the mobile versions of each web pages and second in priority are the desktop versions.
In this scenario, mobile first means any page that can be correctly viewed on a mobile device. Since the mobile version is treated as the primary site for your business, it means businesses need to beef up content for this version. Here’s a complete guide to what this means. – Read
Create a Winning Pinterest Business Marketing Strategy
If you haven’t visited Pinterest for a while it may be time to take another look — since 2010 this large platform has grown tremendously with over 200 million users today — 80 percent are engaging on mobile. Many consider Pinterest business marketing to be a part of their social media strategy. This is also a great place to build your brand and attract website subscribers in an age of constant changes in search.
According to Omnicore over 5 percent of referral traffic comes directly over from Pinterest. And that two-thirds of pins come from brands and consumer products. – Read
Along with FAQ and Contact pages, the About Us page is one of the first supporting pages you’ll likely create for your website, regardless of the industry you’re in.
They may go by different labels—“About”, “Story”, “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.”
When a visitor wants to learn more about you or your business, it’s the page they’ll look for.
Unfortunately, About Us pages are too often treated as an obligation rather than the valuable opportunity they are to connect with your customers by selling your story, your vision, your mission, and what makes you, YOU. – Read
As luxury brands increase their social budgets to reach the growing millennial consumer market, Instagram is becoming an increasingly important platform.
Gartner L2’s latest report reveals the Instagram strategies used by leading luxury brands. Here are a few you can apply to your brand’s account:
Don’t feature influencers—get featured by them. Gartner L2’s analysis of 18,000 Instagram posts finds that most luxury brands actually see less engagement on posts tagging influencers than on traditional brand posts. Influencer partnerships are more impactful when it’s the influencer posting on his or her own Instagram account and tagging the brand, instead of the other way around. – Read
It’s the 11th hour and the launch of the new website is imminent.
Prospects and customers are primed and colleagues and senior management are stood in the wings, waiting in anticipation for this all-singing, all-dancing new website – god forbid that once it goes live something catastrophic happens. Every T should be crossed and each lowercase I dotted.
Marketers put complete faith in web designers and developers, but it’s worth knowing things to look out for – sometimes the small things get overlooked, and these can make all the difference to a successful website launch.
The checklist below is a sense check – an opportunity to make sure everything runs smoothly and launches without a hitch. – Read
Before buying anything, consumers are increasingly turning to blog reviews and/or social media these days.
And given the prevalence of online platforms, influencer marketing has become a much bigger factor to consider. It’s now one of the fastest methods of acquiring customers online – did you know that tweets from influencers and brands combined can increase purchase intent by 5.2x?
However, getting stellar results from your influencer campaigns requires effective planning, and an understanding of how, exactly, to activate these influential voices to advocate on your behalf.
To help with this, the team at Grin have put together this infographic of ten influencer marketing strategies you should consider to help elevate your branding efforts. – Read
Approximately 2.62 billion people now use social media daily, posting a range of updates, images, selfies, and everything in-between.
And there’s a lot of content being produced – according to research by HubSpot almost 4 million posts are added across the major social networks every single minute. And importantly for brands, some of these posts are likely be about your business – but without social media listening you may never see them.
Even if you’re monitoring your own social media profiles, people don’t always use @mentions or spell the brand name correctly. 96% of people that discuss brands online don’t follow those brands’ profiles, so it’s highly probable that you’re missing relevant posts.
If you’re not engaged in social media listening, you’re ignoring your clients – and that’s just bad business. – Read
These four tips will help you lay the groundwork for an effective digital marketing strategy.
According to the latest census figures, there are more than 27.9 million small businesses operating nationwide. which provides nearly half of the private-sector employment. The census data also showed that small firms accounted for 64 percent of net new job creation between 1993 and 2011. It’s clear from these numbers that small businesses are the engine powering the American economy.
Today digital marketing acts as leveling force for small businesses around the world. When executed well, the right campaign can put even the tiniest business in front of the right buyers at exactly the right time. Now small businesses can compete directly with large firms, so long as they offer a quality product at a fair price.
How do small business owners lay the groundwork for an effective digital marketing strategy? – Read
There’s little doubt that influencer marketing is now a bona fide part of the marketing mix. A recent study by Affilinet found that UK consumers aged between 18 – 30 were five times more likely to purchase something promoted or reviewed by an influencer or a brand ambassador. It is the ability to bring authenticity to sponsored posts which has seen brands generate success from their influencer marketing campaigns.
As influencers become more prolific, and their audiences grow, so too do the fees they charge. Yes, that means a product or service potentially gets seen by more people, however marketers also need to take into account just how engaged and connected this larger following is. Is it possible for influencers with millions of followers to continually produce content that is relevant for and engages every single follower? – Read