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Four common misconceptions about the GDPR for marketers

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Research shows that over half (59%) of client-side marketers still feel unclear about what does and does not constitute compliance with the GDPR. – Read

Author James KetchellPosted on March 31, 2018April 30, 2018Categories GDPRLeave a comment on Four common misconceptions about the GDPR for marketers

Is Your Site Ready For Mobile Search?

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With more than 50% of worldwide search traffic now coming from mobile devices and with Google making big changes to better support mobile search, if you haven’t focused on it, now is the time to start. – Read

Author James KetchellPosted on March 24, 2018April 30, 2018Categories Mobile, SEOLeave a comment on Is Your Site Ready For Mobile Search?

4 Industries That Will Dominate Social Media in 2018

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Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivalled only by word of mouth. – Read

Author James KetchellPosted on March 24, 2018April 30, 2018Categories Social MediaLeave a comment on 4 Industries That Will Dominate Social Media in 2018

15 Ways to Use Snapchat for Your Business

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The days of Snapchat being used solely for sending pictures between friends are over.  This social media platform has evolved and your company can’t afford to ignore the impact this marketing channel can have on your business. – Read

Author James KetchellPosted on March 24, 2018April 30, 2018Categories Snapchat, Social Marketing, Social MediaLeave a comment on 15 Ways to Use Snapchat for Your Business

Is the influencer marketing bubble set to burst?

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In 2017, influencer marketing became a billion-dollar industry and it could be worth a whopping $2.38bn in 2019. But it’s hard to ignore murmurings that it could also be in danger of bursting. – Read

Author James KetchellPosted on March 17, 2018April 30, 2018Categories InfluencerLeave a comment on Is the influencer marketing bubble set to burst?

Podcast Marketing Comes of Age in 2017

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Over the last year, 11 million people in the UK have listened to a podcast every month showing the massive growth in podcasting. What has caused this, and what does it mean for businesses? – Read

Author James KetchellPosted on March 17, 2018April 30, 2018Categories PodcastLeave a comment on Podcast Marketing Comes of Age in 2017

Ready or Not, It’s Time to Embrace AI

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Focus less on what could go wrong and more on what AI can do for you. – Read

Author James KetchellPosted on March 17, 2018April 30, 2018Categories AILeave a comment on Ready or Not, It’s Time to Embrace AI

How companies are using chatbots for marketing: Use cases and inspiration

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Columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales. – Read

Author James KetchellPosted on March 10, 2018April 30, 2018Categories AI, ChatbotLeave a comment on How companies are using chatbots for marketing: Use cases and inspiration

Inside Farfetch’s Store of the Future

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Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. Here is an exclusive sneak peek. – Read

 

Author James KetchellPosted on March 10, 2018April 30, 2018Categories StrategyLeave a comment on Inside Farfetch’s Store of the Future

A new era of personalization: The hyperconnected customer experience

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In the age of the hyperconnected consumer, delivering a personalized experience is key. 3 ways to engage and resonate with your audience. – Read

Author James KetchellPosted on March 10, 2018April 30, 2018Categories Ecommerce, StrategyLeave a comment on A new era of personalization: The hyperconnected customer experience

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