Research shows that over half (59%) of client-side marketers still feel unclear about what does and does not constitute compliance with the GDPR. – Read
Is Your Site Ready For Mobile Search?
With more than 50% of worldwide search traffic now coming from mobile devices and with Google making big changes to better support mobile search, if you haven’t focused on it, now is the time to start. – Read
4 Industries That Will Dominate Social Media in 2018
Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivalled only by word of mouth. – Read
15 Ways to Use Snapchat for Your Business
The days of Snapchat being used solely for sending pictures between friends are over. This social media platform has evolved and your company can’t afford to ignore the impact this marketing channel can have on your business. – Read
Is the influencer marketing bubble set to burst?
In 2017, influencer marketing became a billion-dollar industry and it could be worth a whopping $2.38bn in 2019. But it’s hard to ignore murmurings that it could also be in danger of bursting. – Read
Podcast Marketing Comes of Age in 2017
Over the last year, 11 million people in the UK have listened to a podcast every month showing the massive growth in podcasting. What has caused this, and what does it mean for businesses? – Read
Ready or Not, It’s Time to Embrace AI
Focus less on what could go wrong and more on what AI can do for you. – Read
How companies are using chatbots for marketing: Use cases and inspiration
Columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales. – Read
Inside Farfetch’s Store of the Future
Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. Here is an exclusive sneak peek. – Read
A new era of personalization: The hyperconnected customer experience
In the age of the hyperconnected consumer, delivering a personalized experience is key. 3 ways to engage and resonate with your audience. – Read