In The Age Of Social Media, Should You Bother With E-Newsletters?

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Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media. They may pull their writers away from the weekly or monthly newsletter and focus them instead on social media. After all, you can post that same information online and reach your audience instantly, right? However, when used correctly, e-newsletters can still be a valuable marketing tool, especially in the age of social media.

In an almost mythic way, the greatest strength of social media marketing is also its greatest weakness. Social media is instant communication, but it is also fleeting. Your carefully written post about the latest development in your industry may reach thousands of people in a second. But by the next second, it is drowned out by a dozen other posts. – Read

6 trends shaping the digital advertising industry

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Digital channels are dominating the advertising market.

As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented.

What role will artificial intelligence play in the industry? Which channels will see the largest growth? How is data collection going to change?

Savvy brand managers must be aware of all these facets in order to develop a successful digital strategy. – Read

How Facebook ads target you

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Targeting ads, it turns out, is almost infinitely customizable — sometimes in surprising ways. The ads you might see can be tailored to you down to the most granular details — not just where you live and what websites you visited recently, but whether you’ve gotten engaged in the past six months, are interested in organic food or share characteristics with people who have recently bought a BMW, even if you’ve never expressed interest in doing so yourself.

Facebook made $40 billion in advertising revenue last year, second only to Google when it comes to its share of the global digital advertising market. Even with a recent decision to stop working with outside data brokers to help advertisers target ads based on things like offline purchases or credit history, this number is expected to grow sharply this year.

Here are some ways advertisers can target you through Facebook: – Read

7 Big Misconceptions about Content Marketing

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Gone are the good old days of traditional marketing. Today’s trends revolve all around content marketing.

Are we surrounded by content marketing misconceptions? If so, then let’s clear them all today!

1. Content marketing is an easy way to attract masses
The world is a big place. It is not only you and me who are blogging or promoting our contents, there are millions of them out there trying to do the same.

Out of the total number of websites worldwide, WordPress itself comprises around 30% of the content management system. – Read

 
“Content marketing is the gap between what brands produce and what consumers actually want.”

As a blogger you have to make sure to bridge this gap.

How marketing departments are transforming marketing from a Cost Center to a Revenue Driver

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All this technology, all this data, all this new thinking—all of it is transforming marketing both operationally and strategically. Whereas once marketing was seen as the fluffy stuff—or, in the case of one company I worked at, the place that sticks a logo on letterheads and merchandise (car phone chargers! headphones!)—now there is a real drive towards proving return on investment. And where there is ROI, there’s more clout.

So with all this technology, data, new thinking—marketing transformation—how is it that some CMOs are still trying to prove their worth? As the CMO reaches the top table, they must move away from vanity metrics and begin to think about more robust ways to drive repeatable, predictable, and scalable revenue. The modern marketing leader is in the business of driving revenue, not spending money with no returns. – Read

Rewarding loyalty is a must for online retailers and brands

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Last year’s Black Friday data shows quite clearly just how important eCommerce has become to consumers. While high street footfall dropped, online purchasing soared, but retailers and brands cannot afford to rest on their laurels.

Recent research that MetaPack carried out amongst over 3500 consumers in the UK, US and Europe illustrates sharply that shopper power determines the strategic decision-making for eCommerce retailers and nowhere more so than in the delivery choices that they offer.

To keep customers loyal, retailers need to stay on their toes.

We asked our cohort of research respondents how likely a positive delivery experience would be to encourage them to shop with that retailer again, and in the UK a massive 84% said very or somewhat likely. – Read

Should You Stay In-House or Outsource Your Marketing?

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Do you outsource your marketing? Or are you no-source … in-sourced … or co-sourced?

With a million ways to get help with marketing, how do you know which option is right for your company?

Mark Schaefer and I recently had a discussion on this topic at Social Media Marketing World 2018.

And while recent headlines will put you in a panic that everyone is moving their marketing in-house, that’s just not the case.

Here’s some fodder for you if you’re figuring your own situation out. – Read

How will inbound marketing change under the GDPR?

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The new EU data laws has come into practice, and while marketers will be adapting their outreach techniques, it’s important to remember that inbound marketing behaviours will also have to change.

Inbound marketing means prospects are looking for more information from you. It will be up to the individual user as to whether or not they will leave their information and disclose what they want in terms of further contact.

Besides creating content of value that will convince your prospect to stay a little longer on your site, the user needs assurance that they can trust you to handle their data responsibly. – Read

How (and When) to Hire An Ecommerce Expert to Level Up Your Business

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One of the most unexpectedly instructive memes out there today is “You have the same 24 hours in a day as Beyoncé.”

It’s easy to look at it as an entrepreneur, drowning in tasks and to-do lists, and feel overwhelmed, or inspired, or even just irked. But there’s a valuable hidden lesson there that most people overlook: Beyoncé spends those 24 hours doing what only Beyoncé can do. – Read

The Top 4 Questions your Marketing Team Needs to Ask

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Over the years, marketers have focused their campaign measurements around more traditional metrics such as clicks, unique visitors, leads and opportunities. While marketing teams will never fully divert away from these metrics to demonstrate the business impact their campaigns are having, they need extra help, especially as the competition is increasing.

In fact, almost 600,000 new UK businesses set up shop in 2017 alone meaning that, to truly stand out and drive a business in the modern world, marketers must think more strategically about focusing activity and the additional metrics they should be tracking. – Read