Where to Place Google Analytic Tags?

My Post - 2019-04-29T114502.355.jpgHow can Google Analytic Tags help you?

If you are looking for a way to learn even more about your online presence, analytical tags are a good way to find out more information about the traffic on your website. By having an analytical tag system on your site you can; see what visitors are clicking on your site, how they got to your site and what they took out of their cart. These tags can be of great value and assistance for all marketing strategies.

Tag you’re IT

Just like you would a childhood friend, attempting to tag something online will have the average person yelling for their IT team. Tags, in the sense of Google Analytics (GA), are bits of code you embed in your websites’ HTML or JavaScript to extract specific information. Tags are now effective tools to help marketing teams find out what users visit their site, for how long and what they are doing online.

Short History of Tag

GA has been the solution for online marketers to collect, process and report online data to create opportunities for improvements. This came with a heavy price tag of working with coders every time you would like to modify a tag or change a monitoring feature. Google Tag Manager (GTM) was released in 2012 in order to let marketers update their tags on their terms. GTM is a tool to easily modify what you want GA to monitor.

What is Google Tag Manager?

GTM is like having the fast kid on your team for a school wide game of freeze tag. This program monitors user interface without having your IT team write new code every time you want to analyze something else. All you have to do is embed the GMT code into each page of your site, thus eliminating the manual process of creating individual tags. Once this is done GMT is able to create, code and embed a new tag; optimizing your marketing process. – Read more

7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge

My Post - 2019-04-29T111116.195.jpgIn retail and ecommerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite on your paid search ad or simply gloss over it.

Seemingly small details in your copy can make all the difference.

What follows certainly isn’t an exhaustive list, but here are seven important details that can give your retail and ecommerce PPC campaigns an edge over your competition.

1. Understanding How the Headlines Work

Google and Bing both offer multiple headlines (up to 3 with 30 character limits on each) to use in your PPC ad copy.

A few things you need to know:

  • Having all those characters available can be a blessing or a curse. Sometimes it’s necessary, but other times the old adage of “less is more” applies. You can go too crazy and muddy up what should be a simple message.
  • Most experienced PPC marketers I talk to will tell you to put the Call to Action (CTA) in the second headline. Start there, but obviously test it for yourself.
  • That new third headline isn’t guaranteed to show. So for you, this means you should be careful what text you put into it. If there is a “must have” statement or CTA, do not put it in that third headline. – Read more

New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns

My Post - 2019-04-25T171336.973.jpgMobile app ratings will also soon be among the signals Google uses in automated bidding.

Google’s automated smart bidding algorithms can take many signals into account at the time of the each auction — device information, search query, location, etc. Soon, it will add more signals to that list for App and Shopping campaigns, according to a help page.

What’s coming? Mobile app ratings will be a factor, with bids adjusted automatically based on “the strength and quantities of an app’s reviews.” An ad for app with a high number of positive reviews might be deemed likely to result in an install.

Price competitiveness and seasonality will each soon be factors for Shopping campaigns.

It’s no secret that price plays an important role in Google Shopping success. It’s already included among the product attributes signal Google uses, along with condition, brand and product category. But price competitiveness hasn’t explicitly been listed. Though, Andreas Reiffen of Crealytics, for one, has written and spoken on this very topic. When this update rolls out, Google may optimize bids based on a product’s price compared to its auction competitors. Low prices, deals and discounts will influence automated bids.

Google will also soon take seasonal performance trends into account with smart bidding in Shopping campaigns. As an example, Google says, an electronics retailer’s bids on ads for television sets may be adjusted during the holiday season “which typically sees a higher conversion likelihood.” – Read more

 

6 Tips to Improve Your PPC Landing Page Experience (& Quality Score)

My Post - 2019-04-25T163816.145.jpgThere’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them.

Seems off, doesn’t it?

Landing page experience is one of the more under-optimized facets of search marketing. It doesn’t fit neatly into a budget, so it’s difficult to find resources.

The average search marketer doesn’t have the skillset to design and build a landing page.

Powerful development tools like Unbounce and Instapage exist to do the heavy lifting. But without the right starting point in mind, it’s akin to giving a 16-year-old a driving test in a Ferrari.

This author has many misgivings around old best practices.

Lists of features, minimized form fields, and trust signals are great, but won’t make you stand out.

Testing new versions of the same ol’ same ol’ leave you stuck in a feedback loop. You collect small wins, but don’t impact the business.

Remember, you aren’t optimizing for conversion rate alone. – Read more

Landing Page Best Practices: 10 Top Tips for Writing Copy That Converts

My Post - 2019-04-24T112813.284.jpgConversion isn’t magic. In fact, it’s very much a science of the mind, but that doesn’t mean it’s always straightforward.

Writing compelling copy that keeps the sales process moving requires deep insight into your audience – and each step of the buyer journey has a set of particular requirements.

Landing pages are essential elements of conversion because they give your users access to exclusive content or offers, yet they still have to convince the audience to fill in the lead-capture form to proceed.

Typically, these stand-alone pages capture leads that have clicked on a CTA or an ad that promotes an asset or a product, so their content should be targeted and structured accordingly.

Below you’ll find some best practices that will help you build landing pages that accelerate your buyer’s journey.

1. Keep It Clean & Easy to Navigate

Needless to say, nobody likes to read a page that requires a lot of effort for the wrong reasons.

Plus, because landing pages are typically a stepping stone in the buyer journey, they shouldn’t require leads to spend a lot of time on them.

In fact, the truth is that most readers will typically just skim the text.

Still, that doesn’t mean that the content should be lackluster – on the contrary, you should make use of the following. – Read more

5 Easy SEO Wins with Powerful Results

My Post - 2019-04-24T111725.568.jpgSearch engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts.

Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains.

I’m a big fan of efficiency, so I love tactics that deliver a greater return on my investment of time and/or money.

In this article, I’m going to explain five of these tactics which are easy to execute successfully but can deliver powerful results.

These easy SEO wins will help you get more out of your efforts and sprint past your competitors. They will also help to leverage better results out of your other SEO efforts like link building and content development.

1. Prune Outdated /Low-Quality Content
You probably created all of the content on your website with the best of intentions, but still, it’s almost a certainty that some of it is garbage.

There are a variety of reasons for this, and it happens to the best of us. The solution in many cases is to prune this content. In fact, Danny Goodwin and Loren Baker recently hosted a webinar on exactly this topic.

Some people are hesitant to get rid of any content, no matter the reason. The thinking is generally that it can’t do any harm to leave it there. And Google has reinforced this thinking time and time again.

But the reality is that despite what Google’s representatives say, outdated and/or low-quality content can negatively impact your ranking and traffic.

It probably should impact your credit score too, but apparently, I don’t have the clout necessary to make that happen. – Read more

How to appear in local services listings in Google Assistant and Google Home

My Post - 2019-04-24T110131.600.jpgCompany serving only pre-screened local providers in most major markets.

In the majority of major markets in the U.S., Google isn’t using its traditional search index or its mobile index to serve local service provider results (e.g., like locksmiths or plumbers) through the Google Assistant or Google Home devices. Instead, it’s using a subset of listings that are Google Guaranteed or pre-screened and certified by partners Porch or HomeAdvisor. Here is what you need to know.

Get listed

Only local listings that qualify will generally be served, although in isolated markets where there aren’t enough of these certified businesses Google may backfill with listings from its main indexes. Each individual listing carries a badge indicating the certifying entity.

Yext offers a direct data feed into Amazon Alexa results, so any third party publisher or marketing agency working with Yext receives the benefit of that distribution for its customers. However, there’s no comparable program for Google Assistant. Local providers must either work with Porch or HomeAdvisor or submit an individual listing directly to Google and meet the Google Guarantee criteria to be shown in Google Assistant results.

Get certified

Although it doesn’t directly mention Google Guarantee, this form is where local providers (or their marketing surrogates) can submit themselves for review. Google Local Services advertisers that have already received Google Guarantee certification are automatically eligible to appear in Google Assistant results.

In order to be Google Guaranteed, businesses must pass a background check and have their license and insurance details verified.

Until I spoke with Google about these requirements, I was completely unaware of them. I’m guessing that most local marketers are in the same position. – Read more

8 Ways You’re Wasting Money on SEO Without Knowing It

My Post - 2019-04-18T161423.699SEO requires an investment of time – and usually monetary resources – to achieve results over time.

Because SEO is a longer-term investment than other digital marketing channels, it can have hidden challenges, issues, and costs.

These issues can impact performance and push the opportunity to break even and become profitable on the investment further into the future.

Unfortunately, many companies and organizations have been burned. The rime and resources invested in SEO were wasted due to specific aspects of the process, people involved, or business challenges that derail even the best-intended campaigns.

Here are eight specific ways you can waste money on SEO without even knowing it. Being aware of each and taking action can help increase your chances of success.

1. Not Defining Goals up Front

Without clear goals, a lot of money can be wasted focusing on and chasing the wrong performance metrics.

I hate it when I hear about SEO professionals talking about one set of metrics and business executives or owners talking about a different one.

It can all sound good up front. But relationships go sideways when things are left open-ended or assumed.

Make sure every stakeholder understands how “performance” is defined whenever money is being invested. – Read more

10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns

My Post - 2019-04-18T160632.081.jpgRemarketing is one of the strongest conversion tactics in digital marketing today.

By using artificial intelligence technology, search engines such as Google and Bing allow companies to serve display advertising or standard text ads to previous visitors of their websites.

This form of digital advertising is in a way personalized to each user and is more targeted than even a display ad that targets certain search terms.

The key word in digital remarketing advertising is relevance.

Ads for a company’s products are extremely relevant to a person who has visited that company’s website or browsed that company’s products in the past.

Remarketing is more akin to an ad-filtering program that people may use when they browse the web. It serves the user ads that are relevant to him or her based on his or her past browsing habits.

PPC remarketing is a way to re-engage potential customers who have already demonstrated an interest in a company or product.

It helps you remind these customers of the product, and to entice them to follow through and make the purchase they didn’t make the first time they visited your site.

By using the most advanced forms of digital analytics, remarketing can help companies target customers who, for example, added a product to the online shopping cart but never ended up going through with the purchase.

While digital remarketing generally won’t result in the same click-through rates as standard pay-per-click campaigns, it is a way to reinforce your brand to potential customers who have already expressed an interest in your company.

And since users spend a majority of their time online away from search engines, it’s important to take advantage of Google and Bing’s powerful display ad network that serve ads on sites across the web.

Both Google and Bing offer a plethora of options when it comes to digital remarketing. Here are 10 types of remarketing you can do on their networks. – Read more

4 Steps To Master Google Analytics

My Post - 2019-04-18T155708.896.jpgIf you own a website, then we’re sure you might have used Google Analytics at some point.

To know what works well for your business website and what doesn’t, Google Analytics is the most suitable tool to measure these aspects of your business.

Confused about Google Analytics? Here is the best user guide that explains the basics of Google Analytics. Do you know the best thing about Google Analytics? it’s absolutely free! Additionally, Google has great customer support and service along with detailed content in case you get stuck on a certain issue. Look no further to understand how Google Analytics works, just keep reading!

To dig deep into your website’s performance, you need to understand the basics of Google Analytics. There are numerous benefits of using Google analytics tool. If you haven’t used this fabulous analytics tool, chances are you’re missing out of a lot of valuable information that could help improve your business and business website.

What is a successful website?

A successful website – has great content, is easily accessible and can measure and monitor the activity of users. Thus, if your website is linked with Google Analytics – it is a notch above from the ones that do not.

The reports generated about your website on Google Analytics tell you about the top performing pages and information about the traffic you receive to your website. Google analytics and the growth of the business are closely related. Businesses that consider Google analytics and strategize their plans accordingly are much more successful.

Here are the steps to master Google Analytics:

Create an Account

If you have an account on Google, you need to create an account on Google Analytics. You can do this by simply logging on to analytics.google.com and creating an account using an existing gmail ID.

Once you sign up for the account, you will be greeted with three steps for your Google Analytics account. Once done, you will get the Tracking ID that you need to embed in the website for which you wish to track data. You will get a pop up of the Google Analytics code which needs to be set up on the website. Embedding this tracking code in your website will help you track all the traffic that you receive along with information about its source, target audience, browser information and much more. Most website builders have a designated space where you can embed your tracking Id. For websites build on HTML, you can add the tracking code before the </head> tag. – Read more