Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.
With global ad spend reaching an estimated $579 billion at the end of 2018 and online advertising leading the charts, we need to pay attention to advertising.
Leading social media networks like Facebook, Twitter, Instagram, LinkedIn, and Quora. all are open to advertising on. While social media advertising has its own impact, there is no denying the fact that search engine ads are efficient too.
Google Ads and Bing Ads lead the charge in search engine advertising. There are a lot of reasons why advertisers prefer Google Ads to any other form of online advertising:
- A person who is actively searching for products on Google is more inclined to buy than one who is scrolling social media
- With the lion’s share in the global search market, Google is undoubtedly the leading and most used search engine in the world
- The scalability and flexibility of Google Ads
- Regular updates, tons of features, and great support
The benefits of using Google Ads are many
But the point I want to stress is – Are we using it to its full potential? Are we optimizing our Google Ads? Are they driving in conversions or results?
If you thought twice before answering the above questions, you are probably in the right place. Flushing money into advertising without understanding its workflow is not cool.
Throughout this article, we will discuss the top hacks which every advertiser should use to improve their Google Ads performance. Irrespective of your business niche, you will gain great insights and probably become better at Google advertising in 2019.
Nine Google Ads hacks that will make your paid advertising efforts worth it
1. Pay attention to mobile
From 6.1% in 2011 to 52.2% in 2018, the percentage of mobile phone traffic is growing exponentially.
You can note how the percentage of all global web pages served to mobile phones from 2009 to 2018 in the graph given below. – Read more