New: Google Ads Target ROAS Bid Simulator

My Post - 2020-01-28T135742.649.pngGoogle Ads has introduced a new bid simulator, the Target ROAS bid simulator. The target ROAS bid simulator shows the relationship between a ROAS target and your key metrics. The key metric it shows is your conversion value.

Google explains; let’s say you’re interested in seeing how a higher target would impact your performance. Using data from the auctions you participated in over the last 7 days, this tool will show you what would have happened assuming everything else (e.g., your ads, landing pages, competitor ads, competitor bids etc.) stayed the same.

Here is a screen shot:

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