Measuring Ad Viewability

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Just because your ad is served on the web or in an app, doesn’t mean it will be seen. Viewability tells you whether an ad had the chance to be seen or not.

What is viewability?

Viewability is a measure of whether or not an ad had a chance to be seen by a user. It helps marketers by providing metrics on the number of times their ads actually appear in front of users.

So why does this matter? If an ad isn’t seen, it can’t have an impact, change perception, or build brand trust. Viewability helps marketers understand campaign effectiveness and allows advertising spend to be allocated to the most valuable media.

56.1% of all ads are not viewable56.1%

Measuring viewability for your ads

What is Active View?

Now that you know more about viewability and its importance to your media plan, how can you measure it?

Google offers Active View — a free, transparent, and effortless solution, accredited by the Media Rating Council, that measures viewable display and video impressions across the web and in apps. Active View is integrated into all of Google’s advertising products, and measures in real time, on an impression-by-impression basis, whether or not an ad was viewable. Each impression is directly measured. No sampling. No extrapolating. – Read more

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