Ever heard the saying “Cart before the horse”? Or “You have to crawl before you can walk”? Or “You can’t put lipstick on a landing page with 27 links”?
That last one may be exclusive to landing page software employees, but the sentiment is the same. Unless the foundation of your landing page is strong, any optimization beyond that will be a waste of your time—and ad spend. Because even the slickest, fanciest landing page will leak precious conversions if it lacks certain crucial elements.
For the sake of those ad dollars, let’s go back to basics.
In collaboration with our friends (and customers!) at Skillshare, we’ve created a free video crash course on the fundamentals of a high-converting landing page. Whether you’re building your first page or just want a refresher, you’ll get a checklist to set up each of your pages for success. – read more