The cost of influencer or talent-led marketing has increased in the past few years.
Research suggests influencers with three to seven million followers on Instagram can easily charge $75,000 for a single post.
This, coupled with the growing subtlety of strategy – whereby authenticity is taking precedence over reach – means that a more considered approach to measurement is recommended.
Celebrity Intelligence’s ‘Unlocking Influence’ report delves into this in much more detail, but in the meantime, here are a just a few things to consider when measuring the success of campaigns. – Read