In The Age Of Social Media, Should You Bother With E-Newsletters?

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Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media. They may pull their writers away from the weekly or monthly newsletter and focus them instead on social media. After all, you can post that same information online and reach your audience instantly, right? However, when used correctly, e-newsletters can still be a valuable marketing tool, especially in the age of social media.

In an almost mythic way, the greatest strength of social media marketing is also its greatest weakness. Social media is instant communication, but it is also fleeting. Your carefully written post about the latest development in your industry may reach thousands of people in a second. But by the next second, it is drowned out by a dozen other posts. – Read

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