Keyword analysis has always been a vital element in every SEO strategy. You’d typically use it to identify what words people are typing into search engines to find your business and your products or services.
But this application of keyword analysis is very one dimensional. You only get a fair idea of what people are searching for, but no idea why they’re searching for it. In other words, you have no real understanding of your target audience and what they want.
This makes it challenging for you to create content or present your business in a way that will appeal to your website visitors. With a slight shift in focus in your keyword analysis, you can change this. You just need to have a better understanding of how keyword analysis really helps you understand your customers.
In this post, you’ll discover some of the main ways in which you can gain valuable customer insights through keyword research. You’ll also learn some tactics to identify and understand the keywords your customers are using.
The Value of Keyword Analysis in Understanding Your Customers
A lot of marketers – even seasoned ones – use keyword research data mainly to identify keywords that are getting a lot of searches.
Their main goal is to get as much visibility as possible. So their main focus is on the number of average monthly searches. While this may fulfill the purpose, it really does only that – help you gain visibility. – Read more