Google Analytics can be intimidating.
Maybe you’re one of those people who log in, see your website traffic stats and then leave — everything else is all too complicated to understand. If you are, you’re not alone. In fact, 80 percent of retailers are using Google Analytics incorrectly.
But don’t give up on Google Analytics just yet. Even though it might be overwhelming now, with just a few tips I can show you how to use Google Analytics to increase your website traffic by leaps and bounds. You don’t need to be a tech wiz to implement these strategies that will grow your website visitors from a minuscule amount into a gigantic crowd.
Get ready to learn how to use your website stats to your advantage, here’s how to use Google Analytics to boost traffic.
Look at SEO queries and landing page reports.
Once these two accounts are connected, you’ll be able to see the top SEO queries for your website that are getting the highest impressions on search engines. Although these results are getting high impressions, they may not be getting high click-through rates.
Look at the SEO report on Google Analytics to see keyword ranking, clicks, and impressions.