How to keep your SEO team (and yourself) relevant

My Post (76).jpgOngoing education, conferences and case study discussions not only help clients but also your own career growth.

Weekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks. With so much on one’s plate, it can feel like there is not much room for actual strategy, optimization and implementation – let alone continuing education.

By profession, SEOs should be data-driven digital experts. But with so much data – and so little time – it can be challenging to keep yourself relevant in an industry that changes, sometimes hourly.

GSC will be shutting down the old API. Google added new Activity Cards for mobile in the SERPS. Are you considering AMP now that they’re testing highlighting answers on AMP results? Were you aware of the newest addition to Google’s Link Scheme Guidelines?

Those are just some of the updates that came out in the month. It takes an SEO village these days.

The following is my agency’s foolproof plan to ensure that our team stays up-to-date. It ensures optimal career growth for SEOs and the best results for our clients.

Education as an onboarding requirement
Continued learning is so integral in this industry that we make it part of our onboarding process. While we require training for our proprietary SEO tool, we also require our SEOs are Google Analytics certified, trained in Google (and Bing) Search Console and experts in various SEO tools.

Additionally, we strongly recommend (but certainly do not require) that they participate in certain Facebook groups, Reddit communities and follow certain key figures on Twitter and LinkedIn.

Possibly the most valuable continuing education group for our team is Ahrefs Insiders. Finding a group of ~8,000 industry experts that continue to add strategic value – as well as continuing to highlight how team members can utilize tools – is essential for team growth and client success. – Read more