There are lots to be said about Google AdWords. Some entrepreneurs decide to abandon it altogether and focus on entirely different prospects.
However, Google Ads can be extremely useful, especially for those who do not have a budget for SEO or hiring influencers.
On top of that, you can also make use of a free Google Ads promo code, since finding those is not a big problem at all.
But regardless of all that, the goal of this article is to get the most out of your campaign. The following step-by-step guide will cover all the basic and most important aspects, so be sure to continue reading.
Bid More Aggressively on Specific Search Phrases
There is absolutely no reason to spend money on underperforming ads. You want to focus entirely on the best, the ones that bring the most returns.
Look at the history of search terms and take the ones with the most search queries.
Identify Best Sellers
One of the most common tips is to look at your ad campaign history and determine the best sellers, which you then pick and adjust the bidding campaign accordingly.
Audit and Optimization
Ads meant for boosting sales will not succeed without a decent optimization of product feed.
Auditing the feed should be one of the first things that you do. Ads have their own algorithm and even the smallest amount of missing information could lead to a lot of negative things. You risk paying more for each click, and it is possible that some of your ads will not reach potential customers.
Finally, keep product titles in check and do not stuff descriptions with too many keywords. – Read more